{"id":652868,"date":"2013-04-17T09:46:31","date_gmt":"2013-04-17T13:46:31","guid":{"rendered":"http:\/\/paidcontent.org\/?p=227790"},"modified":"2013-04-17T09:46:31","modified_gmt":"2013-04-17T13:46:31","slug":"65-percent-of-buzzfeeds-traffic-now-comes-from-mobile-devices","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/652868","title":{"rendered":"65 percent of Buzzfeed\u2019s traffic now comes from mobile devices"},"content":{"rendered":"

Buzzfeed now sees 65 percent of its traffic coming from mobile devices, according to Kenneth Lerer, chairman of Buzzfeed and Betaworks. \u201cEverything is going to the phone,\u201d Lerer said at GigaOM\u2019s paidContent Live 2013 conference<\/a> in New York Wednesday.<\/p>\n

Lerer co-founded the Huffington Post and now serves as managing director at Lerer Ventures. \u201cIt\u2019s the best time in the last eight years to invest in digital content companies,\u201d he said. With the technology for the web as well as mobile having been more or less built out, it\u2019s now time to fill those pipes, he argued. \u201cContent is king at a certain time. And I think content is king now.\u201d<\/p>\n

However, Lerer also cautioned that digital media investments are risky, with timing being everything. \u201cIf you\u2019re too early, you lose all your money. If you\u2019re too late, you don\u2019t make any money,\u201d he explained. And when you give cutting-edge companies seed money, it\u2019s hard to predict how their business plans are going to pan out. \u201cYou have to kind of take the measure of the person,\u201d he admitted.<\/p>\n

So what are the big trends Lerer is seeing in media, aside from a huge shift to mobile? Video will play a huge role going forward, but there\u2019s also a more fundamental shift in how consumers look at media properties. In short, they ignore everything media execs hold dearly. Instead of expecting a curated front page, they\u2019re much more comfortable with a social feed, Lerer said. \u201cWhen they see a Buzzfeed \u2013 to them, it\u2019s just normal,\u201d he added.<\/p>\n

In the end, the companies that aren\u2019t married to those old rules will prevail, Lerer argued: \u201cI think the world is ending for traditional media companies, but it\u2019s just beginning for digital media companies.\u201d<\/p>\n

Check out the rest of our paidContent Live 2013 coverage here, and a video embed of the session follows below:<\/p>\n