{"id":652872,"date":"2013-04-17T08:55:46","date_gmt":"2013-04-17T12:55:46","guid":{"rendered":"http:\/\/gigaom.com\/?p=630764"},"modified":"2013-04-17T08:55:46","modified_gmt":"2013-04-17T12:55:46","slug":"reaching-buyers-with-vertical-networks","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/652872","title":{"rendered":"Reaching buyers with vertical networks"},"content":{"rendered":"

Have you tried to sell anything on Facebook lately? For all the promise of interactive targeting technologies, it\u2019s never been harder for marketers to cut through the clutter. Sure, advertisers can buy audiences in real time, independent of context, but that\u2019s rarely the best way to make a meaningful impression on a business decision maker. Wasn\u2019t social media supposed to enable marketing to an engaged audience?<\/p>\n

In response, digital publishers are talking about native advertising as if advertorials were something new. In fact, there are good ways and bad ways to make use of native advertising, and some of the more promising vehicles to reach professionals are emerging vertical networks. This session will look at best practices for marketing to IT buyers and influencers.<\/p>\n

Discussion topics include:<\/p>\n