{"id":652996,"date":"2013-04-17T18:20:53","date_gmt":"2013-04-17T22:20:53","guid":{"rendered":"http:\/\/paidcontent.org\/?p=227939"},"modified":"2013-04-17T18:20:53","modified_gmt":"2013-04-17T22:20:53","slug":"5-startups-changing-the-way-the-news-business-delivers-content","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/652996","title":{"rendered":"5 startups changing the way the news business delivers content"},"content":{"rendered":"<p>It\u2019s fair to say that the future of news consumption and media won\u2019t look like a bunch of traditional newspapers copied onto the desktop web, and when five different entrepreneurs addressed <a href=\"http:\/\/event.gigaom.com\/paidcontent\/?utm_source=media&#38;utm_medium=editorial&#038;%2338;utm_campaign=intext&#038;%2338;utm_term=632062+5-startups-changing-the-way-the-news-business-delivers-content&#038;%2338;utm_content=elizakern\">paidContent Live<\/a> Wednesday about the ways they\u2019re bringing content online, the approaches were as diverse as the startups themselves.<\/p>\n<p>However, a few themes came out of our presentations from\u00a0<a href=\"http:\/\/event.gigaom.com\/paidcontent\/speakers\/?utm_source=media&#38;utm_medium=editorial&#038;%2338;utm_campaign=intext&#038;%2338;utm_term=632062+5-startups-changing-the-way-the-news-business-delivers-content&#038;%2338;utm_content=elizakern%23paul_berry\">Paul Berry<\/a>,\u00a0founder and CEO of RebelMouse,\u00a0<a href=\"http:\/\/event.gigaom.com\/paidcontent\/speakers\/?utm_source=media&#38;utm_medium=editorial&#038;%2338;utm_campaign=intext&#038;%2338;utm_term=632062+5-startups-changing-the-way-the-news-business-delivers-content&#038;%2338;utm_content=elizakern%23jeff_fluhr\">Jeff Fluhr<\/a>, co-founder and CEO of Spreecast,\u00a0<a href=\"http:\/\/event.gigaom.com\/paidcontent\/speakers\/?utm_source=media&#38;utm_medium=editorial&#038;%2338;utm_campaign=intext&#038;%2338;utm_term=632062+5-startups-changing-the-way-the-news-business-delivers-content&#038;%2338;utm_content=elizakern%23matt_galligan\">Matt Galligan<\/a>, co-founder and CEO of Circa,\u00a0<a href=\"http:\/\/event.gigaom.com\/paidcontent\/speakers\/?utm_source=media&#38;utm_medium=editorial&#038;%2338;utm_campaign=intext&#038;%2338;utm_term=632062+5-startups-changing-the-way-the-news-business-delivers-content&#038;%2338;utm_content=elizakern%23aria_haghighi\">Aria Haghighi<\/a>, co-Founder and CTO of Prismatic, and <a href=\"http:\/\/event.gigaom.com\/paidcontent\/speakers\/?utm_source=media&#38;utm_medium=editorial&#038;%2338;utm_campaign=intext&#038;%2338;utm_term=632062+5-startups-changing-the-way-the-news-business-delivers-content&#038;%2338;utm_content=elizakern%23josh_miller\">Josh Miller<\/a>, co-founder of Branch. Here were the ones we found most compelling:<\/p>\n<ul>\n<li><strong>The future of news will come from other people<\/strong>. This isn\u2019t to say that the majority of the world will eventually get all of their news from Twitter and Facebook, but it is fair to say that we\u2019ll increasingly rely on\u00a0recommendations\u00a0and smarter social cues from friends and respected strangers as we sort through the vast amount of information available online. This could mean something like Prismatic, which as my\u00a0colleague\u00a0<a href=\"http:\/\/gigaom.com\/2012\/05\/03\/prismatic-wants-to-be-the-newspaper-for-a-digital-age\/\" >Mathew Ingram has written, is working to combine data from social media<\/a> with individual interests to create a smarter social reader for news.<\/li>\n<li><strong>We\u2019ll be reading all the news that fits \u2014 on mobile<\/strong>. For traditional sites, having a strategy that works for mobile is not longer an option, but we\u2019ll increasingly see mobile-specific approaches from startups like Instagram, which was able to scale successfully by creating a simple, fast photo experience for mobile users in a hurry, or <a href=\"http:\/\/gigaom.com\/2012\/10\/15\/circa-wants-to-rethink-the-news-at-a-sub-atomic-level\/\" >Circa, the startup that\u2019s re-thinking how to structure news stories<\/a> based on the attention spans and needs of mobile readers. \u00a0\u201dWe distill these important details into specific pages,\u201d Galligan said. \u201cYou hop through and jump from point to point.\u201d<\/li>\n<li><strong>It\u2019s all about the individual person and the brand they build<\/strong>. Obviously individuals have always had a hand in shaping the news since the days of newspaper editors picking the stories that end up on the front page. But since the early days of blogging we\u2019ve seen the rise of the personal brand grow in importance, and our <a href=\"http:\/\/paidcontent.org\/2013\/04\/17\/a-lesson-from-the-blogging-elite-there-are-many-ways-to-the-top\/\" >panel earlier on Wednesday with some of the pre-eminent bloggers<\/a> like Maria Popova and Andrew Sullivan only solidified the idea that smart, passionate writers can build their own readership online. Berry talked about how RebelMouse is allowing any individual, whether a famous blogger or not, to highlight personal achievements and content in one place, and with the rise of Twitter we\u2019ll likely see this continue. \u201cRebelMouse allows you in a very efficient way to say, let\u2019s make this my splash,\u201d he said.<\/li>\n<li><strong>People want to talk about the news but they\u2019re looking for smart conversations<\/strong>. We\u2019re moving on from the days of television round-tables and flame wars in comment threads \u2014 or at least many people are looking to move on. Several interesting tools have launched recently that allow for more dynamic conversations online about the news, and we\u2019re seeing those conversations happen both in text and multimedia. Spreecast joins the likes of Google+ Hangouts in lettings users host video discussions with additional social components, and Branch is looking to re-invent online discussions by making them invite-only and embeddable across the web.<\/li>\n<li><strong>Traditional advertising can\u2019t support the future, but no one\u2019s clear what the alternative looks like<\/strong>. Some of our most heated discussions all day came from the discussion over how to make money from content in a way that allows writers and artists to benefit, consumers to enjoy reasonable prices, and businesses to stay afloat. From Popova discussing affiliate links to Buzzfeed discussing sponsored content, it\u2019s clear we\u2019re far from reaching a consensus. But from Prismatic\u2019s efforts to work with brands to make money off their content on the service to Spreecast\u2019s premium services, it\u2019s clear that startups are at least considering smarter ways to approach the problem than traditional banner ads.<\/li>\n<\/ul>\n<p>Check out the\u00a0rest of our <a href=\"http:\/\/paidcontent.org\/2013\/04\/17\/paidcontent-live-2013-coverage\/\" >PaidContent Live 2013 coverage here<\/a>.<\/p>\n<p> <img loading=\"lazy\" decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/stats.wordpress.com\/b.gif?host=gigaom.com&#038;blog=14960843&#038;%23038;post=632062&#038;%23038;subd=gigaom2&#038;%23038;ref=&#038;%23038;feed=1\" width=\"1\" height=\"1\" \/><\/p>\n<p><a href=\"http:\/\/pubads.g.doubleclick.net\/gampad\/jump?iu=\/1008864\/GigaOM_RSS_300x250&#038;sz=300x250&#038;%23038;c=254719\"><img decoding=\"async\" src=\"http:\/\/pubads.g.doubleclick.net\/gampad\/ad?iu=\/1008864\/GigaOM_RSS_300x250&#038;sz=300x250&#038;%23038;c=254719\" \/><\/a><\/p>\n<p><strong>Related research and analysis from GigaOM Pro:<\/strong><br \/>Subscriber content. <a href=\"http:\/\/pro.gigaom.com\/?utm_source=media&#038;utm_medium=editorial&#038;utm_campaign=auto3&#038;utm_term=632062+5-startups-changing-the-way-the-news-business-delivers-content&#038;utm_content=elizakern\">Sign up for a free trial<\/a>.<\/p>\n<ul><\/ul>\n<p><img width='1' height='1' src='http:\/\/gigaom.feedsportal.com\/c\/34996\/f\/646446\/s\/2ad7f2f9\/mf.gif' border='0'\/><\/p>\n<div class='mf-viral'>\n<table border='0'>\n<tr>\n<td valign='middle'><a href=\"http:\/\/share.feedsportal.com\/share\/twitter\/?u=http%3A%2F%2Fpaidcontent.org%2F2013%2F04%2F17%2F5-startups-changing-the-way-the-news-business-delivers-content%2F&#038;t=5+startups+changing+the+way+the+news+business+delivers+content\" ><img decoding=\"async\" src=\"http:\/\/res3.feedsportal.com\/social\/twitter.png\" border=\"0\" \/><\/a>&nbsp;<a href=\"http:\/\/share.feedsportal.com\/share\/facebook\/?u=http%3A%2F%2Fpaidcontent.org%2F2013%2F04%2F17%2F5-startups-changing-the-way-the-news-business-delivers-content%2F&#038;t=5+startups+changing+the+way+the+news+business+delivers+content\" ><img decoding=\"async\" src=\"http:\/\/res3.feedsportal.com\/social\/facebook.png\" border=\"0\" \/><\/a>&nbsp;<a href=\"http:\/\/share.feedsportal.com\/share\/linkedin\/?u=http%3A%2F%2Fpaidcontent.org%2F2013%2F04%2F17%2F5-startups-changing-the-way-the-news-business-delivers-content%2F&#038;t=5+startups+changing+the+way+the+news+business+delivers+content\" ><img decoding=\"async\" src=\"http:\/\/res3.feedsportal.com\/social\/linkedin.png\" border=\"0\" \/><\/a>&nbsp;<a href=\"http:\/\/share.feedsportal.com\/share\/gplus\/?u=http%3A%2F%2Fpaidcontent.org%2F2013%2F04%2F17%2F5-startups-changing-the-way-the-news-business-delivers-content%2F&#038;t=5+startups+changing+the+way+the+news+business+delivers+content\" ><img decoding=\"async\" src=\"http:\/\/res3.feedsportal.com\/social\/googleplus.png\" border=\"0\" \/><\/a>&nbsp;<a href=\"http:\/\/share.feedsportal.com\/share\/email\/?u=http%3A%2F%2Fpaidcontent.org%2F2013%2F04%2F17%2F5-startups-changing-the-way-the-news-business-delivers-content%2F&#038;t=5+startups+changing+the+way+the+news+business+delivers+content\" ><img decoding=\"async\" src=\"http:\/\/res3.feedsportal.com\/social\/email.png\" border=\"0\" \/><\/a><\/td>\n<td valign='middle'><\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p><a href=\"http:\/\/da.feedsportal.com\/r\/163067848830\/u\/49\/f\/646446\/c\/34996\/s\/2ad7f2f9\/a2.htm\"><img decoding=\"async\" src=\"http:\/\/da.feedsportal.com\/r\/163067848830\/u\/49\/f\/646446\/c\/34996\/s\/2ad7f2f9\/a2.img\" border=\"0\"\/><\/a><img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"http:\/\/pi.feedsportal.com\/r\/163067848830\/u\/49\/f\/646446\/c\/34996\/s\/2ad7f2f9\/a2t.img\" border=\"0\"\/><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=vEp7lgUndbA:Q5zMZic-DqA:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/OmMalik\/~4\/vEp7lgUndbA\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s fair to say that the future of news consumption and media won\u2019t look like a bunch of traditional newspapers copied onto the desktop web, and when five different entrepreneurs addressed paidContent Live Wednesday about the ways they\u2019re bringing content online, the approaches were as diverse as the startups themselves. However, a few themes came [&hellip;]<\/p>\n","protected":false},"author":7416,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-652996","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/652996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7416"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=652996"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/652996\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=652996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=652996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=652996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}