{"id":653174,"date":"2013-04-18T12:34:36","date_gmt":"2013-04-18T16:34:36","guid":{"rendered":"http:\/\/www.webpronews.com\/?p=225628"},"modified":"2013-04-18T12:34:36","modified_gmt":"2013-04-18T16:34:36","slug":"budweiser-wants-you-to-drink-out-of-a-bowtie-shaped-can","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/653174","title":{"rendered":"Budweiser Wants You to Drink Out of a Bowtie-Shaped Can"},"content":{"rendered":"

Budweiser is looking to celebrate its iconic logo with a new can design this Spring. The Anheuser-Busch brand will unveil a new bowtie-shaped can on May 6th.<\/p>\n

The can, will be a few drop short of the full 12-ounce can you’re used to – clocking in at 11.3 ounces. With the fewer ounces of beer comes fewer calories per can – 8.5 fewer to be exact. <\/p>\n

\u201cThis can is certainly a conversation starter: eye-catching, easy-to-grip, trendy and \u2013 according to our research \u2013 very appealing to young adults,\u201d Budweiser innovation head Pat McGauley said. \u201cIt\u2019s a beer can like no other.\u201d<\/p>\n

\u201cThis can is incomparable, like nothing you\u2019ve ever seen before,\u201d said Pat McGauley, vice president of innovation for Anheuser-Busch. \u201cThe world\u2019s most iconic beer brand deserves the world\u2019s most unique and innovative can. I think we have it here.\u201d<\/p>\n

The cans will come in 8-packs. <\/p>\n

Of course, the bowtie can resembles the long-time Budweiser logo, and that was the goal. <\/p>\n

“Though there is no written documentation on the origins of the Budweiser bowtie, it is a brand icon found the world over. According to company lore, the bowtie was introduced when too many people were using the \u201cBud\u201d bar call too frequently, so the double triangles were added to emphasize the full Budweiser name,” says Budweiser. <\/p>\n

\"\"<\/p>\n

\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Budweiser is looking to celebrate its iconic logo with a new can design this Spring. The Anheuser-Busch brand will unveil a new bowtie-shaped can on May 6th. The can, will be a few drop short of the full 12-ounce can you’re used to – clocking in at 11.3 ounces. With the fewer ounces of beer […]<\/p>\n","protected":false},"author":7357,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-653174","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/653174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7357"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=653174"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/653174\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=653174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=653174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=653174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}