Here\u2019s our review of some of this week\u2019s noteworthy links for the data center industry:<\/p>\n
Equinix and Brightroll partner<\/strong><\/a>. Equinix (EQIX) and video advertising platform company Brightroll\u00a0announced they are bringing to market VideoRTB+, an ultra-low-latency video advertising real-time bidding (RTB) solution, which is only available inside Equinix data centers. Additionally, the two comapnies will work together to promote and build Equinix\u2019s\u00a0Ad-IX ecosystem, which connects ad exchanges with ad markets for efficient and timely delivery of digital advertising.\u00a0The initial BrightRoll deployment is available in Equinix\u2019s Silicon Valley and Ashburn data centers, with plans for international expansion across Platform Equinix.\u00a0\u201cThe video advertising market is primed for dramatic growth in the coming years, and Equinix\u2019s Ad-IX ecosystem helps key players in the real-time bidding industry locate their infrastructure in close proximity to achieve more effective bids on the right type of inventory. Together with BrightRoll, our goal is to optimize online ad transactions by centralizing this community in key data hubs around the world.\u201d<\/p>\n Sprint selects Interxion in Spain<\/strong><\/a>. \u00a0Interxion (INXN)\u00a0announced that Sprint, a global provider of wireless and wireline communications services, has extended its wireline network with Interxion to include a Point of Presence (PoP) in Interxion’s Madrid campus.\u00a0Sprint is expanding the reach of its international Ethernet access services to provide its U.S.-based customers with close proximity and optimal connectivity to Interxion\u2019s clients and partners in Spain. Sprint selected Interxion to\u00a0access its unique community of carriers and ISPs, and create new business opportunities for multi-national customers looking to expand further into Europe and Spain.\u00a0\u201cSprint continues to invest in its network capabilities within Europe,” said Michael Rolff, Director EMEA Network Services at Sprint.\u00a0”Through having a presence in Interxion\u2019s Madrid data centre, Sprint remains focused on ensuring its customers continue to have direct access to facilities with the highest levels of connectivity, reliability and scalability they require, in supporting mission critical applications around the world.\u201d<\/p>\n Latisys selected by CMAC.<\/strong><\/a> \u00a0Latisys\u00a0announced a managed hosting services agreement with CMAC Transportation.With the Latisys managed hosting service CMAC will deliver its\u00a0integrated Platform-as-a-Service (PaaS) solution\u2014a unique combination of CMAC\u2019s compute platform and solution stack that makes the management and delivery of CMAC systems and services easier.\u00a0Latisys\u2019 Chicago Data Center serves as the central hub of Latisys\u2019 national IaaS platform. \u00a0Latisys announced<\/a> a 10,000 square foot expansion to the Oak Brook, Illinois facility late last year.\u00a0\u201cAs a rapidly growing company we need a world class service provider willing to collaborate with us on a solution optimized for our business needs\u2014not just for today, but also for tomorrow,\u201d said Mike Christie, Partner, CMAC. \u201cBy hosting CMAC\u2019s solution stack on Latisys\u2019 enterprise platform we facilitate deployment of applications without the cost and complexity of buying, provisioning and managing underlying hardware and software.\u201d<\/p>\n