{"id":653674,"date":"2013-04-22T08:00:48","date_gmt":"2013-04-22T12:00:48","guid":{"rendered":"http:\/\/gigaom.com\/?p=632911"},"modified":"2013-04-22T08:00:48","modified_gmt":"2013-04-22T12:00:48","slug":"intels-tv-project-loses-key-exec-months-before-going-to-market","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/653674","title":{"rendered":"Intel\u2019s TV project loses key exec months before going to market"},"content":{"rendered":"

Intel Media, the chip giant\u2019s ambitious attempt to reinvent pay TV<\/a>, has lost a key executive just months before going to market. Jim Baldwin, who was working as VP of Engineering for Intel Media, has left the company.<\/p>\n

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Jim Baldwin was Intel Media’s VP of Engineering until his departure in April.<\/p>\n<\/div>\n

An Intel Media spokesperson confirmed this when contacted by GigaOM, saying that \u201cBaldwin left Intel Media to pursue opportunities outside the company.\u201d Baldwin\u2019s Linkedin profile<\/a> put the change a bit more bluntly, listing \u201cretired\u201d as his current job. Intel Media\u2019s spokesperson didn\u2019t have any further comment on the circumstances of his departure, and Baldwin didn\u2019t respond to a request for comment.<\/p>\n

Baldwin came to Intel from Microsoft, where he served as CTO for the Interactive Entertainment Business unit as well as Engineering Director for Microsoft\u2019s Mediaroom business. A recent job offer<\/a> for Intel Media included this tidbit about Baldwin\u2019s bio:<\/p>\n

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\u201cJim joined Microsoft in 1997 as a part of the WebTV acquisition, Jim has been a key architect of digital video technology for various products including the WebTV Plus, Echostar Dishplayer, DirecTV UltimateTV and Microsoft TV. \u201d<\/p>\n<\/blockquote>\n

No matter the circumstances, losing a key exec during the last stretch of the race can\u2019t be good news for Intel Media. The project is currently running a private test in three markets<\/a>, and Intel Media boss Erik Huggers said in February that the service will be available to consumers before the end of the year. Intel\u2019s spokesperson had this to say about the impact of the departure: \u201cHe will be missed, but we have a very strong engineering organization in place with a deep leadership bench.\u201d<\/p>\n

Intel Media wants to offer consumers a TV subscription service over the internet, complete with a catch-up feature that will allow viewers to go back and view anything that has aired on any channel within a given time frame. Consumers will be able to access the service through an Intel-made set-top box as well as through tablets and other devices.<\/p>\n

Huggers said in February that the service will be marketed under a separate brand<\/a> that hasn\u2019t been revealed yet. However, I recently found some clues suggesting<\/a> that the new branding will be tied to Intel\u2019s legacy brand with the tagline \u201cIntel inside & out.\u201d<\/p>\n

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