{"id":654022,"date":"2013-04-23T16:39:40","date_gmt":"2013-04-23T20:39:40","guid":{"rendered":"http:\/\/gigaom.com\/?p=633673"},"modified":"2013-04-23T16:39:40","modified_gmt":"2013-04-23T20:39:40","slug":"apple-reports-shrinking-profits-with-37-5m-iphones-19-5m-ipads-sold","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/654022","title":{"rendered":"Apple reports shrinking profits with 37.5M iPhones, 19.5M iPads sold"},"content":{"rendered":"<p>Apple&#8217;s profits took a dip for the first time in a very long time on Tuesday when it reported second fiscal quarter\u00a0earnings results of $43.9 billion in revenue, profits of $9.5 billion and earnings per share of $10.09. Revenue was up slightly from the $39.2 billion earned a year ago, but profits were down from the $11.6 billion and earnings of $12.30 per share in its 2012 second quarter.\u00a0The results did ever-so-slightly beat Wall Street&#8217;s expectations: on average, Wall Street analysts were looking for earnings per share of $10.07 and revenue of $42.59 billion.<\/p>\n<p>In terms of device sales, the numbers are:<\/p>\n<ul>\n<li>37.4 million iPhones, up from the 35.1 million sold a year ago.<\/li>\n<li>19.5 million iPads, up from 11.8 million a year go.<\/li>\n<li>4 million Macs, the exact same number as the same quarter a year ago.<\/li>\n<li>For the first time, Apple did not break out iPod unit sales.<\/li>\n<\/ul>\n<p>Another big number that Apple watchers are focused on is the company&#8217;s gross margins. Last quarter, Apple forecast its\u00a0gross margin would fall somewhere between\u00a037.5 percent and 38.5 percent. In actuality it\u00a0was 37.5 percent, compared to 47.4 percent in the year-ago quarter.<\/p>\n<p>CEO Tim Cook said in a statement, \u201cWe are pleased to report record March quarter revenue thanks to continued strong performance of iPhone and iPad. Our teams are hard at work on some amazing new hardware, software and services, and we are very excited about the products in our pipeline.\u201d<\/p>\n<p>Between January and March, Apple added $12.5 billion to its cash pile, bringing to total to $145 billion. The company also elected to return more of that to shareholders.<\/p>\n<p>Apple said it will be increasing its dividend payment to 15 percent; each shareholder will now received a dividend of $3.05 per share each quarter, starting May 16. In addition, it plans to spend $60 billion on stock buybacks before the end of 2015. That&#8217;s a significant increase from the $10 billion buyback program announced a year ago. In total, Apple plans to spend $100 billion of its cash.<\/p>\n<p>Looking ahead to next quarter, the company is projecting more revenue between $33.5 billion and $35.5 billion, which is on the lower end of its revenue reported for that same quarter in 2012, <a href=\"http:\/\/gigaom.com\/2012\/07\/24\/apple-misses-on-earnings-but-sells-record-17m-ipads\/\">$35 billion<\/a>.<\/p>\n<p>The news didn&#8217;t do much to the company&#8217;s stock either way: it was down just 0.03 percent in after-hours trading to $406 Tuesday afternoon.<\/p>\n<p><em>This post was updated several times, the last at 1:48 p.m. PT.<\/em><\/p>\n<p> <img loading=\"lazy\" decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/stats.wordpress.com\/b.gif?host=gigaom.com&#038;blog=14960843&#038;%23038;post=633673&#038;%23038;subd=gigaom2&#038;%23038;ref=&#038;%23038;feed=1\" width=\"1\" height=\"1\" \/><\/p>\n<p><a href=\"http:\/\/pubads.g.doubleclick.net\/gampad\/jump?iu=\/1008864\/GigaOM_RSS_300x250&#038;sz=300x250&#038;%23038;c=704354\"><img decoding=\"async\" src=\"http:\/\/pubads.g.doubleclick.net\/gampad\/ad?iu=\/1008864\/GigaOM_RSS_300x250&#038;sz=300x250&#038;%23038;c=704354\" \/><\/a><\/p>\n<p><strong>Related research and analysis from GigaOM Pro:<\/strong><br \/>Subscriber content. <a href=\"http:\/\/pro.gigaom.com\/?utm_source=apple&#038;utm_medium=editorial&#038;utm_campaign=auto3&#038;utm_term=633673+apple-reports-shrinking-profits-with-37-5m-iphones-19-5m-ipads-sold&#038;utm_content=ericaogg\">Sign up for a free trial<\/a>.<\/p>\n<ul>\n<li><a href=\"http:\/\/pro.gigaom.com\/2010\/03\/forecast-web-tablet-app-sales\/?utm_source=apple&#038;utm_medium=editorial&#038;utm_campaign=auto3&#038;utm_term=633673+apple-reports-shrinking-profits-with-37-5m-iphones-19-5m-ipads-sold&#038;utm_content=ericaogg\">Forecast: Tablet App Sales To Hit $8B by 2015<\/a><\/li>\n<li><a 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quarter\u00a0earnings results of $43.9 billion in revenue, profits of $9.5 billion and earnings per share of $10.09. Revenue was up slightly from the $39.2 billion earned a year ago, but profits were down from [&hellip;]<\/p>\n","protected":false},"author":7420,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-654022","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/654022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7420"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=654022"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/654022\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=654022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=654022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=654022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}