{"id":654228,"date":"2013-04-24T13:14:54","date_gmt":"2013-04-24T17:14:54","guid":{"rendered":"http:\/\/gigaom.com\/?p=634045"},"modified":"2013-04-24T13:14:54","modified_gmt":"2013-04-24T17:14:54","slug":"i-want-my-kindle-tv-report-confirms-amazons-set-top-box-plans","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/654228","title":{"rendered":"I want my Kindle TV: report confirms Amazon\u2019s set-top box plans"},"content":{"rendered":"

Amazon is building a TV set-top box, which it plans to introduce this fall, according to a BusinessWeek report<\/a>. The device will heavily focus on Amazon\u2019s Prime Instant video streaming service as well as the company\u2019s pay-per-transaction VOD titles, and directly compete with streaming devices such as Apple TV and Roku.<\/p>\n

The device is being built by Amazon\u2019s secretive R&D unit Lab126<\/a>. Lab126 has been experimenting with streaming devices for years, according to BusinessWeek, which said it was able to confirm Amazon\u2019s plans with three unnamed sources. Some of the folks involved in the project previously worked for TiVo, Vudu and the DVR pioneer, ReplayTV.<\/p>\n

The revelation of an Amazon set-top box shouldn\u2019t come as a big surprise to GigaOM readers: We reported in September that Lab126 had hired a number of employees<\/a> with a connected device background, including much of the team behind Logitech\u2019s failed Google TV device, the Logitech Revue.<\/p>\n

BusinessWeek didn\u2019t go into details about the technology at the core of Amazon\u2019s device, but it would make sense for the company to build it on top of Android, essentially\u00a0re-purposing\u00a0Google TV’s technology. That\u2019s the same strategy Amazon used successfully for its Kindle Fire tablets, which run on a highly customized version of Android that\u2019s been stripped of all obvious ties to Google.<\/p>\n

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