{"id":654756,"date":"2013-04-26T16:57:45","date_gmt":"2013-04-26T20:57:45","guid":{"rendered":"http:\/\/www.webpronews.com\/?p=227074"},"modified":"2013-04-26T16:57:45","modified_gmt":"2013-04-26T20:57:45","slug":"facebook-friends-are-worth-174-17-to-brands-report","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/654756","title":{"rendered":"Facebook Friends Are Worth $174.17 To Brands [Report]"},"content":{"rendered":"<p>A study from Syncapse is generating some attention in the marketing world. Surveying over 2,000 Facebook users, it has determined that a Facebook Page like is worth $174.17. <\/p>\n<p>Feel free to keep a grain of salt handy, but the abstract says, &#8220;Brand marketers are sobering up and asking hard questions around the ROI of social marketing. Perhaps no question is asked more often than &#8216;What is the value of a Facebook brand Fan?&#8217; According to new Syncapse empirical research, the average value of brand Fans in key consumer categories has increased 28% to $174.17. Not only do they tend to be brand users first, they spend more, engage more, advocate more, and are more loyal. The significant and increasing value of a Facebook brand Fan affirms past social marketing investment and mandates deeper commitment and accountability in the future.&#8221;<\/p>\n<p>You can download the whole thing <a href=\"http:\/\/www.syncapse.com\/value-of-a-facebook-fan-2013\/#.UXrmLCtxuGo\">here<\/a>. <\/p>\n<p>This isn&#8217;t anywhere close to the first time we&#8217;ve seen attempts to attach specific values to Facebook likes. <a href=\"http:\/\/www.webpronews.com\/facebook-fans-worth-2011-06\">Here&#8217;s one<\/a> from 2011, for example. <\/p>\n<p>[<a href=\"http:\/\/www.cio.com.au\/article\/459935\/facebook_likes_worth_174_your_brand\/?utm_medium=rss&#038;utm_source=taxonomyfeed\">via CIO<\/a>]<\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?a=jJu8L6amsPk:XQEY5SxldmA:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?a=jJu8L6amsPk:XQEY5SxldmA:wF9xT3WuBAs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?i=jJu8L6amsPk:XQEY5SxldmA:wF9xT3WuBAs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?a=jJu8L6amsPk:XQEY5SxldmA:7Q72WNTAKBA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?d=7Q72WNTAKBA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?a=jJu8L6amsPk:XQEY5SxldmA:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?i=jJu8L6amsPk:XQEY5SxldmA:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?a=jJu8L6amsPk:XQEY5SxldmA:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?a=jJu8L6amsPk:XQEY5SxldmA:mfZ73u_VV2s\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?i=jJu8L6amsPk:XQEY5SxldmA:mfZ73u_VV2s\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/webpronews\/all\/~4\/jJu8L6amsPk\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A study from Syncapse is generating some attention in the marketing world. Surveying over 2,000 Facebook users, it has determined that a Facebook Page like is worth $174.17. Feel free to keep a grain of salt handy, but the abstract says, &#8220;Brand marketers are sobering up and asking hard questions around the ROI of social [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-654756","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/654756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=654756"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/654756\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=654756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=654756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=654756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}