{"id":655193,"date":"2013-04-29T14:15:01","date_gmt":"2013-04-29T18:15:01","guid":{"rendered":"http:\/\/www.pehub.com\/?p=198948"},"modified":"2013-04-29T14:15:01","modified_gmt":"2013-04-29T18:15:01","slug":"madison-color-raises-4m-from-true-maveron-angels","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/655193","title":{"rendered":"Madison Color Raises $4M From True, Maveron, Angels"},"content":{"rendered":"

Madison Color<\/strong> said it raised $4 million of Series A funding in a round led by True Ventures<\/strong> and joined by Maveron LLC<\/strong> and angel investors. The company added True Ventures\u00a0partner Jon Callaghan to its board AND will debut this fall.<\/p>\n

PRESS RELEASE<\/strong><\/p>\n

Madison Color Raises $4 Million Series A Funding to Reinvent Home Hair Color Market<\/p>\n

True Ventures and Maveron provide financial and strategic support to accelerate growth of innovative approach to products and customer experience<\/p>\n

SAN FRANCISCO \u2013 April 29, 2013 \u2014 Madison Color, a San Francisco-based company that is reinventing the home hair care market, focusing first on home hair color, through superior products and consumer-facing technology, today announced that it has closed a\u00a0$4 million Series A funding round led by True Ventures, a premier early stage investment firm. \u00a0Maveron LLC, a leading consumer-only venture capital firm, and angel investors also participated in the round. \u00a0The company also announced the addition of True Ventures\u00a0partner Jon Callaghan to its board of directors. \u00a0Madison Color will debut in the fall of this year.<\/p>\n

\u201cMillions of women \u2013 and more than a few men\u00a0\u2013\u00a0color their hair every day with an in-home experience that is complicated, unpleasant and unhealthy. \u00a0We will introduce a new, innovative, convenient and healthy way to select, buy and apply products, completely transforming this experience from one of pain to delight,\u201d said Madison Color co-founder and CEO Amy Errett. \u00a0\u201cTrue Ventures and Maveron are the perfect financial partners, with incredible track records in helping early stage consumer and technology companies grow their brands and achieve rapid growth. \u00a0Together, they are in perfect synchrony with our vision of bringing technology to a market with high existing consumer demand that hasn\u2019t changed in decades.\u201d<\/p>\n

\u201cAmy Errett has the vision and experience to disrupt an enormous consumer industry that has never seen technological innovation. We believe Amy and her team have the power to create a consumer business that captures the imagination of customers who are ready for a healthier and more delightful hair coloring experience,” said Jon Callaghan, co-founder of True Ventures. “Amy’s energy and reputation as a leader are singular, and her history of excelling in consumer business is tremendous. True is thrilled to\u00a0lead the Series A financing for Madison Color, and we are excited to welcome the entire Madison team to the True platform.\u201d<\/p>\n

Dan Levitan,\u00a0co-founder of Maveron said, \u201cAs the General Partner who opened our San Francisco office in 2010 and led our Bay Area efforts, and as an operator prior to that, we know Amy well and could not be more excited to be backing her and the Madison Color team on its journey to re-invent the home hair color experience.”<\/p>\n

Hair care represents a sizable market opportunity. The hair care business is a $48 billion annual market\u00a0and\u00a0hair color alone\u00a0represents a market of\u00a0$15 billion,\u00a0with over 45 million U.S.\u00a0women coloring their hair at home. Madison Color intends to reinvent every aspect of the business,\u00a0starting with producing and delivering professional-grade products free of ammonia and other harmful chemicals,\u00a0that are healthier for the consumer and their hair and delivered directly to\u00a0their homes. \u00a0Madison Color will also incorporate cross-platform technology innovations, including web, mobile, tablet, social and content, that will revolutionize the home hair care experience and delight consumers.<\/p>\n

Madison Color brings together a strong management team including Errett and three co-founders:\u00a0Eric Hutchinson, Andrew Trader and Sabrina Riddle.<\/p>\n

Errett brings deep experience and knowledge in consumer marketplaces, both on and offline, through a multifaceted career that spans significant business and operating expertise as a leading entrepreneur, senior executive, venture capitalist and social-mission visionary.\u00a0Most recently, she was a Maveron General Partner and led the firm\u2019s Bay Area office. Prior to Maveron, Amy was the chief executive officer and an owner of Olivia, repositioning the travel business as a complete lifestyle company. During her time at Olivia, she was named the Ernst & Young Entrepreneur of the Year for Northern California. Previously,\u00a0she founded and served\u00a0as\u00a0chief executive officer of The Spectrem Group, a worldwide strategic consulting, information, and M&A advisory firm that was acquired by NFO Worldwide (NYSE:NFO), and was a member of the senior management team at E*Trade where she diversified the company\u2019s business beyond brokerage and ran a $200 million unit that encompassed the management of E*Trade\u2019s growth areas.<\/p>\n

Hutchinson is a proven operator with rich experience in both product and quantitative marketing. Previously, he was\u00a0co-founder of Home Value Protection (acquired by AmTrust), which developed an innovative insurance product that protected the value of people’s homes against declines in the real estate market.<\/p>\n

Trader is a serial\u00a0Internet and software entrepreneur with an extensive background in\u00a0business\u00a0operations, revenue management\u00a0and marketing\/user acquisition. Previously, he was part of the founding team at Zynga (Nasdaq: ZNGA), co-founder of Coremetrics (acquired by IBM) and chief executive officer of Tribe.net\u00a0(platform acquired by Cisco).<\/p>\n

Riddle brings multiple\u00a0years experience in the successful creation and growth of consumer brands, both on and offline, fusing bold creative thinking with deep experience in strategy, analytics, social media and emotive consumer-centric experiences. Previously, she was chief executive officer of Swaylo (acquired by PeopleBrowsr), chief revenue officer of Threadsy\u00a0(acquired by Facebook) and chief marketing, media and sales officer of Olivia.<\/p>\n

About Madison Color<\/p>\n

Madison Color (www.madisoncolor.com) is revolutionizing every aspect of the home hair care market through superior formulation of professional grade products that are healthier for you and your hair, reinventing the discovery and application experience, and delivering the products directly to your home. Headquartered in San Francisco, Madison Color is a privately held company backed by top-tier venture capital firms True Ventures and Maveron.<\/p>\n

About True Ventures
\nFounded in 2006, True Ventures is a Silicon Valley-based venture capital firm that invests in early-stage technology startups. With three funds and approximately $600 million in capital under management, True provides seed and Series A funding to the most talented entrepreneurs in today’s fastest growing markets. With a mission to make the world a better place for entrepreneurs, True encourages each founder’s vision and has built resources to empower the employees, families and communities of its portfolio companies. The firm maintains a strong founder community and offers innovative educational opportunities to its portfolio, helping entrepreneurs achieve higher levels of success and impact. With more than 100 companies funded and multiple companies acquired, the True portfolio has created over 1,900 jobs. To learn more about True Ventures, visit www.trueventures.com.<\/p>\n

About Maveron
\nMaveron is a venture capital firm that invests exclusively in consumer companies.\u00a0 Founded in 1998 by Dan Levitan and Howard Schultz, the firm has offices in Seattle and San Francisco.\u00a0 Representative Maveron investments include Altius Education, eBay, Capella Education, General Assembly, Julep, Shutterfly, Trupanion and zulily. For more information about Maveron, visit www.maveron.com.<\/p>\n

The post Madison Color Raises $4M From True, Maveron, Angels<\/a> appeared first on peHUB<\/a>.<\/p>\n

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Madison Color said it raised $4 million of Series A funding in a round led by True Ventures and joined by Maveron LLC and angel investors. The company added True Ventures\u00a0partner Jon Callaghan to its board AND will debut this fall. PRESS RELEASE Madison Color Raises $4 Million Series A Funding to Reinvent Home Hair […]<\/p>\n","protected":false},"author":7545,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-655193","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/655193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7545"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=655193"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/655193\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=655193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=655193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=655193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}