{"id":655222,"date":"2013-04-30T08:47:37","date_gmt":"2013-04-30T12:47:37","guid":{"rendered":"http:\/\/paidcontent.org\/?p=228731"},"modified":"2013-04-30T08:47:37","modified_gmt":"2013-04-30T12:47:37","slug":"nielsen-will-roll-out-tool-to-track-online-tv-viewing","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/655222","title":{"rendered":"Nielsen will roll out tool to track online TV viewing"},"content":{"rendered":"<p>Nielsen is planning to announce a tool on Tuesday that will track online TV viewing, <a href=\"http:\/\/online.wsj.com\/article_email\/SB10001424127887323798104578453291286696164-lMyQjAxMTAzMDMwMDEzNDAyWj.html\">according to a report in the <em>Wall Street Journal<\/em><\/a>. The tool, called &#8220;Nielsen Digital Program Ratings,&#8221; will primarily allow networks track viewing of the shows that they stream on their own websites.<\/p>\n<p>Pilot partners include Fox, NBC, ABC, Univision, Discovery and A+E. AOL is the only digital video company participating in the pilot; Hulu and YouTube aren&#8217;t participating yet. The tool will open up to others this fall.<\/p>\n<p>The tool can&#8217;t be used yet to track viewing on mobile devices, though Nielsen said that capability is coming, and because it does not include many online sites, it can&#8217;t give advertisers and networks a full view of how viewers are watching TV online.<\/p>\n<p>Nielsen also announced in February that it <a href=\"http:\/\/paidcontent.org\/2013\/02\/21\/nielsen-billboard-shift-their-tracking-to-account-for-cord-cutters\/\">plans to add cord cutters<\/a> to the households whose TV watching habits it tracks.<\/p>\n<p><em>Photo courtesy of <a href=\"http:\/\/www.shutterstock.com\/cat.mhtml?lang=en&#38;search_source=search_form&#038;%2338;version=llv1&#038;%2338;anyorall=all&#038;%2338;safesearch=1&#038;%2338;searchterm=woman+watching+tv+computer&#038;%2338;search_group=&#038;%2338;orient=&#038;%2338;search_cat=&#038;%2338;searchtermx=&#038;%2338;photographer_name=&#038;%2338;people_gender=&#038;%2338;people_age=&#038;%2338;people_ethnicity=&#038;%2338;people_number=&#038;%2338;commercial_ok=&#038;%2338;color=&#038;%2338;show_color_wheel=1%23id=57571126&#038;%2338;src=07bd1762ffba9b308d0ec1e175b7b235-1-42\">Shutterstock \/ Mehmet Dilsiz<\/a><\/em><\/p>\n<p> <img loading=\"lazy\" decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/stats.wordpress.com\/b.gif?host=gigaom.com&#038;blog=14960843&#038;%23038;post=640830&#038;%23038;subd=gigaom2&#038;%23038;ref=&#038;%23038;feed=1\" width=\"1\" height=\"1\" \/><\/p>\n<p><a href=\"http:\/\/pubads.g.doubleclick.net\/gampad\/jump?iu=\/1008864\/GigaOM_RSS_300x250&#038;sz=300x250&#038;%23038;c=86589\"><img decoding=\"async\" src=\"http:\/\/pubads.g.doubleclick.net\/gampad\/ad?iu=\/1008864\/GigaOM_RSS_300x250&#038;sz=300x250&#038;%23038;c=86589\" \/><\/a><\/p>\n<p><strong>Related research and analysis from GigaOM Pro:<\/strong><br \/>Subscriber content. <a href=\"http:\/\/pro.gigaom.com\/?utm_source=media&#038;utm_medium=editorial&#038;utm_campaign=auto3&#038;utm_term=640830+nielsen-will-roll-out-tool-for-tracking-online-tv-viewing&#038;utm_content=laurahowen38\">Sign up for a free trial<\/a>.<\/p>\n<ul>\n<li><a href=\"http:\/\/pro.gigaom.com\/2012\/10\/the-state-of-cross-platform-measurement-across-tv-online-and-social\/?utm_source=media&#038;utm_medium=editorial&#038;utm_campaign=auto3&#038;utm_term=640830+nielsen-will-roll-out-tool-for-tracking-online-tv-viewing&#038;utm_content=laurahowen38\">The state of cross-platform media measurement<\/a><\/li>\n<li><a href=\"http:\/\/pro.gigaom.com\/2009\/11\/the-ultimate-guide-to-tv-everywhere\/?utm_source=media&#038;utm_medium=editorial&#038;utm_campaign=auto3&#038;utm_term=640830+nielsen-will-roll-out-tool-for-tracking-online-tv-viewing&#038;utm_content=laurahowen38\">The Ultimate Guide To TV Everywhere<\/a><\/li>\n<li><a href=\"http:\/\/pro.gigaom.com\/2012\/04\/connected-consumer-q1-controversy-courtrooms-and-the-cloud\/?utm_source=media&#038;utm_medium=editorial&#038;utm_campaign=auto3&#038;utm_term=640830+nielsen-will-roll-out-tool-for-tracking-online-tv-viewing&#038;utm_content=laurahowen38\">Controversy, courtrooms and the cloud in Q1<\/a><\/li>\n<\/ul>\n<p><img width='1' height='1' src='http:\/\/gigaom.feedsportal.com\/c\/34996\/f\/646446\/s\/2b597290\/mf.gif' border='0'\/><\/p>\n<div class='mf-viral'>\n<table border='0'>\n<tr>\n<td valign='middle'><a 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src=\"http:\/\/da.feedsportal.com\/r\/164876612913\/u\/49\/f\/646446\/c\/34996\/s\/2b597290\/a2.img\" border=\"0\"\/><\/a><img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"http:\/\/pi.feedsportal.com\/r\/164876612913\/u\/49\/f\/646446\/c\/34996\/s\/2b597290\/a2t.img\" border=\"0\"\/><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=5PZbtInsJJs:jdXt5jFu6h8:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/OmMalik\/~4\/5PZbtInsJJs\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nielsen is planning to announce a tool on Tuesday that will track online TV viewing, according to a report in the Wall Street Journal. The tool, called &#8220;Nielsen Digital Program Ratings,&#8221; will primarily allow networks track viewing of the shows that they stream on their own websites. Pilot partners include Fox, NBC, ABC, Univision, Discovery [&hellip;]<\/p>\n","protected":false},"author":7418,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-655222","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/655222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7418"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=655222"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/655222\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=655222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=655222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=655222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}