{"id":655275,"date":"2013-04-30T10:53:30","date_gmt":"2013-04-30T14:53:30","guid":{"rendered":"http:\/\/www.webpronews.com\/?p=227459"},"modified":"2013-04-30T10:53:30","modified_gmt":"2013-04-30T14:53:30","slug":"hulu-touts-4-million-hulu-plus-subscribers-revenue-and-streaming-records-in-q1","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/655275","title":{"rendered":"Hulu Touts 4 Million Hulu Plus Subscribers, Revenue and Streaming Records in Q1"},"content":{"rendered":"

According to acting CEO Andy Forssell<\/a>, Hulu is had a hell of a start to 2013.<\/p>\n

In a blog post<\/a>, Forssell says that Hulu set a new record for revenue in Q1, and that for the first time ever, Hulu users streamed over 1 billion videos in a single quarter. Coming of a year when subscription to Hulu Plus doubled, Forssell says that Hulu’s premium service topped 4 million subscribers in Q1. <\/p>\n

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Forsell also has this to say about where Hulu users are streaming content:<\/p>\n

“Mobile viewing is growing at a significant rate and will account for approximately 15% of Hulu\u2019s consumed videos in 2013-2014. For context, mobile viewing was nonexistent on our service only two years ago. Living room viewing is also growing; it currently accounts for 29% of Hulu\u2019s content consumption, and 80% of Hulu Plus subscribers have watched with someone else.”<\/p>\n

With stats out of the way, Forssell went on to announce two new Hulu original series, Quick Draw<\/em> and East Los High<\/em>. The former is “a comedic half-hour western set in 1875 that centers on a Harvard-educated sheriff and his quest to introduce the emerging science of forensics to an unruly Kansas town,” while the latter is an all-Latino cast English language drama set in an inner city high school. <\/p>\n

These new series joins nearly a dozen Hulu exclusive series heading to the service this summer. Also, Hulu just launched new seasons of All My Children and One Life to Live<\/a>. <\/p>\n

Of course, much of this patting itself on the pack is a direct pitch to advertisers. Mainly, “Look! We have 4 million Hulu Plus subscribers who are paying to see your ads!”<\/p>\n

“Our advertising mission is to be the world\u2019s most effective video advertising service, and we are well on our way. According to comScore, Hulu is #1 in engagement among top ad supported sites. Hulu viewers stay with us for 45 minutes per session\u2014without fast-forwarding or skipping ads. Hulu is also #1 in market share of all premium online video providers, delivering 1 in 3 of all premium video ads in the U.S. Our reasonable ad load drives the highest recall and awareness for brands, which results in higher effectiveness for the video ads,” says Forssell. <\/p>\n

But it’s a strong pitch, especially for a company that is in a highly-competitive industry. The streaming video sector is booming, and Hulu is staying above the fray and setting records.<\/p>\n

\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

According to acting CEO Andy Forssell, Hulu is had a hell of a start to 2013. In a blog post, Forssell says that Hulu set a new record for revenue in Q1, and that for the first time ever, Hulu users streamed over 1 billion videos in a single quarter. Coming of a year when […]<\/p>\n","protected":false},"author":7357,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-655275","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/655275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7357"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=655275"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/655275\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=655275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=655275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=655275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}