{"id":656029,"date":"2013-05-03T15:00:53","date_gmt":"2013-05-03T19:00:53","guid":{"rendered":"http:\/\/www.webpronews.com\/?p=228261"},"modified":"2013-05-03T15:00:53","modified_gmt":"2013-05-03T19:00:53","slug":"lowes-wins-vine-with-6-second-home-improvement-vids","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/656029","title":{"rendered":"Lowe\u2019s Wins Vine with 6-Second Home Improvement Vids"},"content":{"rendered":"

Twitter’s 6-second video app Vine is proving itself quite versatile. We’ve seen it used for promotion<\/a>, politics<\/a>, comedy<\/a>, game teasers<\/a>, short films<\/a>, and even as a real-time news medium during the Boston Marathon bombings. <\/p>\n

But with the help of their ad agency, New York’s BBDO, Lowe’s<\/a> has embraced the new 6-second video medium in a totally unique way. The home improvement chain has turned the short videos into fast-paced but informative how-to videos concerning everything from removing a stripped screw with the help of a rubber band, to cleaning your rusty knives in a lemon juice bath.<\/p>\n

“Historically the category can be thought of as incredibly complicated. We sell products but those products are components to a project, and a consumer needs all the information on how to complete the project,” Tom Lamb, CMO at Lowe’s told AdAge<\/a>. “What consumer behavior is forcing us to do is learn to be incredibly concise. We’re making an effort to demonstrate that we know a little bit, so [consumers think] it’s worth seeing what else we know on our site and in store.”<\/p>\n

Not only are they well-executed and informative, but it’s a great way to not only provide an actual service, but to promote the brand and make something worth sharing too. <\/p>\n

Here are some of Lowe’s awesome home improvement Vines, aptly titled #lowesfixinsix:<\/p>\n