{"id":656125,"date":"2013-05-02T15:48:21","date_gmt":"2013-05-02T19:48:21","guid":{"rendered":"http:\/\/mobilemoo.com\/?p=28791"},"modified":"2013-05-02T15:48:21","modified_gmt":"2013-05-02T19:48:21","slug":"for-tablets-its-the-ipad-and-then-everyone-else","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/656125","title":{"rendered":"For Tablets, it\u2019s the iPad and Then Everyone Else"},"content":{"rendered":"<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/mobilemoo.com\/wp-content\/uploads\/2013\/05\/GlobalTabletQ1.png\" alt=\"GlobalTabletQ1\" width=\"584\" height=\"332\" class=\"aligncenter size-full wp-image-28792\" \/><\/p>\n<p>The above chart should not surprise you. It&#8217;s the <a href=\"http:\/\/www.idc.com\/getdoc.jsp?containerId=prUS24093213\">IDC&#8217;s quarterly report on tablet shipments<\/a> &#8212; shipments, not sales, to be clear. As you can plainly see, in the first quarter of 2013 Apple continued its market dominance, shipping nearly 20 million units. No other manufacturer shipped more than 10 million units. All combined, non-Apple tablet manufacturers managed to top Apple by just 10 million units. That might sound a lot, but it&#8217;s really not when it&#8217;s an entire industry against a single company.<\/p>\n<p>While Samsung holds the top individual spot for Android tablet manufacturers, it clearly doesn&#8217;t hold the same name value as it does with smartphones. Maybe people value Samsung over ASUS; they apparently value it more than the Kindle Fire series. But when it comes down to Samsung or some random tablet manufacturer, they&#8217;re apparently going with the no-name manufacturer.<\/p>\n<p>You see these kinds of tablets all around Walmart and Costco and Best Buy, from manufacturers like Vizio and Colby. The real attractive point on these tablets is the $100 price tag. Unfortunately, too many of them still run Anddroid 2.3 and are therefore basically unusable. There&#8217;s a good reason that Android tablets didn&#8217;t catch on at all until 4.0 Ice Cream Sandwich.<\/p>\n<p>The &#8220;Others&#8221; category also took the biggest market share leap year-over-year. While Samsung realized impressive growth, shipping 8.8 million units over 2.3 million in Q1 2012, going from 11.3 percent to 17.9 percent market share, those smaller tablet companies shipped far more. Last year it was 4.9 million units for 24.1 percent market share. This year it was 15.5 million units for 31.5 percent market share. <\/p>\n<p>When it comes to Android tablets, it appears that consumers buy along price lines. Samsung does carry some brand value, but no-name tablet manufacturers have a huge edge. No, they&#8217;re not a single entity, but on their own they have little or no brand recognition. That suggests that overall, people are looking for a cheap tablet. If they&#8217;re going expensive, they&#8217;re going with the iPad. I can&#8217;t blame them; to this day I still prefer the iPad 2 over any Android tablet on the market. <\/p>\n<p>We&#8217;ll check in with this as the year progresses, but it shouldn&#8217;t change too much. When Apple releases updates to the Mini and the standard iPad, I expect these numbers will skew even further towards them. <\/p>\n<p>Via <a href=\"http:\/\/pandodaily.com\/2013\/05\/01\/four-takeaways-from-the-idcs-tablet-market-report\/\">PandoDaily<\/a>.<\/p>\n<p>The post <a href=\"http:\/\/mobilemoo.com\/tablet-pc\/for-tablets-its-the-ipad-and-then-everyone-else\/\">For Tablets, it&#8217;s the iPad and Then Everyone Else<\/a> appeared first on <a href=\"http:\/\/mobilemoo.com\/\">MobileMoo<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The above chart should not surprise you. It&#8217;s the IDC&#8217;s quarterly report on tablet shipments &#8212; shipments, not sales, to be clear. As you can plainly see, in the first quarter of 2013 Apple continued its market dominance, shipping nearly 20 million units. No other manufacturer shipped more than 10 million units. All combined, non-Apple [&hellip;]<\/p>\n","protected":false},"author":7435,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-656125","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/656125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7435"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=656125"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/656125\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=656125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=656125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=656125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}