{"id":656137,"date":"2013-05-04T03:00:01","date_gmt":"2013-05-04T07:00:01","guid":{"rendered":"http:\/\/paidcontent.org\/?p=228898"},"modified":"2013-05-04T03:00:01","modified_gmt":"2013-05-04T07:00:01","slug":"newfronts-news-roundup-a-big-week-for-yahoo-aol-blip-hulu-and-crackle","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/656137","title":{"rendered":"NewFronts news roundup: a big week for Yahoo, AOL, Blip, Hulu and Crackle"},"content":{"rendered":"

This week, major web video companies borrowed a tradition from the television world for the second annual NewFronts<\/a>. The New York-based events brought together executives, advertisers and celebrities to preview shows, make announcements and celebrate 2013′s potential — here’s a round-up of just some of what was presented.<\/p>\n

Yahoo\u00a0<\/h2>\n

Celebrity Presence:<\/b> John Stamos, Ed Helms, Morgan Spurlock, Cheryl Hines, Rachael Harris, The Lumineers (who performed live).<\/p>\n

New Shows Presented:<\/b> A mix of comedy and lifestyle programming<\/a>, including Helms’s Tiny Commando<\/i>, a show about the intersection of food and film, and a Spurlock-produced series where celebrities tell Stamos about the first time they had sex.<\/p>\n

Biggest News Announced:<\/b> For wrestling fans, it was probably the announcement that Yahoo and the WWE will be “tag-teaming” video distribution<\/a>. But Yahoo also announced plans to partner with Cond\u00e9 Nast and CNBC for shows.<\/p>\n

Money Quote:<\/b> From Sam Gutelle at Tubefilter’s coverage<\/a>, based off a comment by Yahoo COO Henrique de Castro:<\/p>\n

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De Castro asked advertisers to sink 5% of their TV budget of just one brand into Yahoo. Clearly, he understands that while the online video space is growing in popularity, it is still an area meant to complement TV, not overtake it. Yahoo\u2019s new shows should do just that by providing solid, accessible entertainment.<\/p>\n<\/blockquote>\n

My Take:<\/b> None of the announced partnerships are as high-profile as Yahoo getting the exclusive rights to Saturday Night Live<\/i> clips<\/a>. That said, of all the new shows announced this week, I might be the most intrigued by Losing Your Virginity with John Stamos<\/i>: It sounds like a lot of fun.<\/p>\n