{"id":656171,"date":"2013-05-05T09:00:18","date_gmt":"2013-05-05T13:00:18","guid":{"rendered":"http:\/\/gigaom.com\/?p=642183"},"modified":"2013-05-05T09:00:18","modified_gmt":"2013-05-05T13:00:18","slug":"last-week-on-pro-social-customer-service-and-the-future-of-shopping-part-2","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/656171","title":{"rendered":"Last week on Pro: social customer service and the future of shopping (part 2)"},"content":{"rendered":"

This week, Path, the intentionally-constrained social network,\u00a0celebrated reaching the 10 million registered users mark. But this milestone was marred by complaints that the app was employing some shady user-acquisition tactics<\/a> \u2013 in some cases, spamming users\u2019 entire address books. Meanwhile, over on GigaOM Pro, social was a popular topic among our analysts, as we published our latest Sector RoadMap about how customer service tools integrate with social media platforms. Other new research includes a look at creativity in the workplace, and an in-depth analysis about mobile shopping behavior.<\/p>\n

Note: GigaOM Pro is a subscription-based research service offering in-depth, timely analysis of developing trends and technologies. Visit\u00a0<\/i>pro.gigaom.com<\/i><\/a>\u00a0to learn more about it.<\/i><\/p>\n

Future of Work: The cultural bias against creatives as leaders<\/a><\/strong>
Stowe Boyd<\/p>\n

Analyst Stowe Boyd muses on the connections between creativity and leadership in the corporate sector. While a 2010 CEO survey conducted by IBM reveals creativity \u2013 and its role in innovative, disruptive thinking \u2013 as a highly valued quality for corporate leaders, there is a bias against promoting creatives to positions of authority. Boyd looks at the ongoing struggle between maintaining the status quo, charismatic leadership, and \u201cthinking different\u201d when it come to corporate politics.<\/p>\n

Mobile: Why mobile must be part of the shopping experience<\/a><\/strong>
Phil Hendrix<\/p>\n

Is shopping dead? The future of retail continues to be a major topic for GigaOM Pro subscribers. Last week, readers tuned in to a podcast about the future of shopping. This week, Phil Hendrix\u2019 published his followup report, based on extensive data gathered from a recent IMMR\/GigaOM Pro survey of smartphone users about the retail experience. Hendrix posits that the traditional shopping experience is ripe for disruption. He digs in to the survey responses to identify what makes for a successful retail operation (across brick and mortar and ecommerce outlets), and makes a series of recommendations for retailers, brands, and local businesses.<\/p>\n

Social:\u00a0 Sector RoadMap: Social customer service in 2013<\/a><\/strong>
Laura Stuart<\/p>\n

Social customer service \u2013 meeting users where they are on social networks and social media platforms \u2013 is no longer a niche market. Enterprise giants like Salesforce, Oracle, and SAP are acquiring social customer service startups or launching their own in-house solutions. It\u2019s clear that social customer service could transform how customers interact with businesses. Analyst Laura Stuart analyzes data from GigaOM Research\u2019s recent survey on social business technology and identifies six major factors that could disrupt this volatile market in the near term future.<\/p>\n

\"\"<\/p>\n

<\/a><\/p>\n

Related research and analysis from GigaOM Pro:<\/strong>
Subscriber content. Sign up for a free trial<\/a>.<\/p>\n