{"id":656293,"date":"2013-05-06T15:00:26","date_gmt":"2013-05-06T19:00:26","guid":{"rendered":"http:\/\/bgr.com\/?p=489428"},"modified":"2013-05-06T15:00:26","modified_gmt":"2013-05-06T19:00:26","slug":"americas-newfound-messaging-obsession-rocks-the-mobile-app-market","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/656293","title":{"rendered":"America\u2019s newfound messaging obsession rocks the mobile app market"},"content":{"rendered":"<p><center><a href=\"http:\/\/bgr.com\/2013\/05\/06\/iphone-messaging-apps-engagement-analysis\/\" class=\"bgr-rss-featured-image bgr-rss-test-class\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/i0.wp.com\/boygeniusreport.files.wordpress.com\/2013\/05\/whatsapp-iphone.jpg?resize=610%2C436\" class=\"attachment-feed_normal wp-post-image\" alt=\"iPhone Messaging Apps Engagement\" title=\"iPhone Messaging Apps Engagement\" width=\"610\" height=\"436\" \/><\/a><\/center>What makes Onavo&#8217;s AppRank chart so interesting is the sharp contrast it reveals compared to download charts. AppRank tells us what portion of iPhone owners use an app during a month; it describes actual engagement rather than how many consumers have downloaded an app. This is a crucial distinction, because consumers quickly lose interest in most apps they download, yet certain apps with small download volumes turn out to be highly addictive. The most important low-volume, high-engagement app cluster right now consists of new messaging apps gaining serious traction. Both Viber and <a href=\"http:\/\/bgr.com\/tag\/kik\">Kik<\/a> are <a href=\"http:\/\/insights.onavo.com\/top-apps\/Social%20Networking\">hitting 5% engagement levels\u00a0<\/a>in America and are growing rapidly.<\/p>\n<p><a href=\"http:\/\/bgr.com\/2013\/05\/06\/iphone-messaging-apps-engagement-analysis\/\" class=\"more-link\"><em>Continue reading&#8230;<\/em><\/a><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/TheBoyGeniusReport\/~4\/Uf-0LGutOLM\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What makes Onavo&#8217;s AppRank chart so interesting is the sharp contrast it reveals compared to download charts. AppRank tells us what portion of iPhone owners use an app during a month; it describes actual engagement rather than how many consumers have downloaded an app. This is a crucial distinction, because consumers quickly lose interest in [&hellip;]<\/p>\n","protected":false},"author":7566,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,7],"tags":[],"class_list":["post-656293","post","type-post","status-publish","format-standard","hentry","category-mobile","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/656293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7566"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=656293"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/656293\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=656293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=656293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=656293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}