{"id":656295,"date":"2013-05-06T13:50:56","date_gmt":"2013-05-06T17:50:56","guid":{"rendered":"http:\/\/bgr.com\/?p=489774"},"modified":"2013-05-06T13:50:56","modified_gmt":"2013-05-06T17:50:56","slug":"the-genius-of-samsung-ads-even-the-most-gimmicky-features-look-like-must-haves","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/656295","title":{"rendered":"The genius of Samsung ads: Even the most gimmicky features look like must-haves"},"content":{"rendered":"<p><center><a href=\"http:\/\/bgr.com\/2013\/05\/06\/samsung-galaxy-s4-advertising-analysis\/\" class=\"bgr-rss-featured-image bgr-rss-test-class\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/i1.wp.com\/boygeniusreport.files.wordpress.com\/2013\/05\/gs4-pool-ad.png?resize=610%2C436\" class=\"attachment-feed_normal wp-post-image\" alt=\"Samsung Galaxy S4 Advertising\" title=\"Samsung Galaxy S4 Advertising\" width=\"610\" height=\"436\" \/><\/a><\/center>One of the big criticisms leveled at <a href=\"http:\/\/bgr.com\/tag\/samsung\">Samsung<\/a> after its <a href=\"http:\/\/bgr.com\/2013\/03\/14\/samsung-galaxy-s-iv-live-coverage-liveblog-374945\/\">admittedly ridiculous Galaxy S4 launch in March<\/a> was that its new device didn&#8217;t contain anything groundbreaking, only a series of &#8220;gimmicks&#8221; that consumers wouldn&#8217;t really care about, such as its\u00a0\u00a0Air View feature that lets you interact with your phone just by hovering your finger over it or its Smart Pause eye-tracking technology that automatically pauses videos whenever you look away from your device. My immediate reaction was different from those of the critics, however, since I thought the new features only looked like gimmicks because Samsung&#8217;s crack marketing team hadn&#8217;t yet figured out a way to promote them.<\/p>\n<p><a href=\"http:\/\/bgr.com\/2013\/05\/06\/samsung-galaxy-s4-advertising-analysis\/\" class=\"more-link\"><em>Continue reading&#8230;<\/em><\/a><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/TheBoyGeniusReport\/~4\/HxNOyad4EEI\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the big criticisms leveled at Samsung after its admittedly ridiculous Galaxy S4 launch in March was that its new device didn&#8217;t contain anything groundbreaking, only a series of &#8220;gimmicks&#8221; that consumers wouldn&#8217;t really care about, such as its\u00a0\u00a0Air View feature that lets you interact with your phone just by hovering your finger over [&hellip;]<\/p>\n","protected":false},"author":7438,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,7],"tags":[],"class_list":["post-656295","post","type-post","status-publish","format-standard","hentry","category-mobile","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/656295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7438"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=656295"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/656295\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=656295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=656295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=656295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}