{"id":656791,"date":"2013-05-08T14:00:08","date_gmt":"2013-05-08T18:00:08","guid":{"rendered":"http:\/\/bgr.com\/?p=496595"},"modified":"2013-05-08T14:00:08","modified_gmt":"2013-05-08T18:00:08","slug":"t-mobile-ceos-strategy-explained-be-cheap-and-do-almost-anything-for-attention","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/656791","title":{"rendered":"T-Mobile CEO\u2019s strategy explained: Be cheap and do almost anything for attention"},"content":{"rendered":"<p><center><a href=\"http:\/\/bgr.com\/2013\/05\/08\/t-mobile-ceo-legere-business-strategy\/\" class=\"bgr-rss-featured-image bgr-rss-test-class\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/i0.wp.com\/boygeniusreport.files.wordpress.com\/2013\/01\/john-legere-tmo-usa.jpg?resize=610%2C436\" class=\"attachment-feed_normal wp-post-image\" alt=\"T-Mobile CEO Legere Business Strategy\" title=\"T-Mobile CEO Legere Business Strategy\" width=\"610\" height=\"436\" \/><\/a><\/center>In case you haven&#8217;t noticed, <a href=\"http:\/\/bgr.com\/tag\/t-mobile\">T-Mobile<\/a> CEO John Legere <a href=\"http:\/\/bgr.com\/2013\/03\/27\/t-mobile-ceo-hedge-fund-criticism-400144\/\">isn&#8217;t like most wireless industry executives<\/a>. For one, he&#8217;s actually entertaining to listen to because he&#8217;s not afraid to <a href=\"http:\/\/bgr.com\/2013\/01\/10\/t-mobile-ceo-legere-ces-q-and-a-287379\/\">trash his competitors in candid and at times profane terms<\/a>. This is all part of a carefully constructed strategy, however, and <a href=\"http:\/\/online.wsj.com\/article_email\/SB10001424127887324582004578461340841270144-lMyQjAxMTAzMDAwNzEwNDcyWj.html\">a profile on Legere at <em>The Wall Street Journal<\/em><\/a> makes clear that Legere thinks that he needs to draw attention to himself if he&#8217;s going to have any chance of drawing customers away from <a href=\"http:\/\/bgr.com\/tag\/verizon\">Verizon<\/a> and AT&amp;T. In particular the <em>Journal<\/em> notes that after becoming T-Mobile CEO, Legere &#8220;grew his hair out, traded his ties for T-shirts and has started sprinkling his public comments with profanity&#8221; to make himself stand out.<\/p>\n<p><a href=\"http:\/\/bgr.com\/2013\/05\/08\/t-mobile-ceo-legere-business-strategy\/\" class=\"more-link\"><em>Continue reading&#8230;<\/em><\/a><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/TheBoyGeniusReport\/~4\/XHxX94sVcjI\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In case you haven&#8217;t noticed, T-Mobile CEO John Legere isn&#8217;t like most wireless industry executives. For one, he&#8217;s actually entertaining to listen to because he&#8217;s not afraid to trash his competitors in candid and at times profane terms. This is all part of a carefully constructed strategy, however, and a profile on Legere at The [&hellip;]<\/p>\n","protected":false},"author":7438,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-656791","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/656791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7438"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=656791"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/656791\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=656791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=656791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=656791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}