{"id":656824,"date":"2013-05-08T14:37:04","date_gmt":"2013-05-08T18:37:04","guid":{"rendered":"http:\/\/paidcontent.org\/?p=229087"},"modified":"2013-05-08T14:37:04","modified_gmt":"2013-05-08T18:37:04","slug":"open-interviews-and-gatekeepers-the-media-can-either-open-up-or-sources-can-go-direct","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/656824","title":{"rendered":"Open interviews and gatekeepers: The media can either open up or sources can go direct"},"content":{"rendered":"<p>The way the media works &#8212; digital or otherwise &#8212; hasn&#8217;t changed all that much in some respects: journalists interview people about a topic and then select the quotes they want to use. Sometimes a reporter will cherry-pick an interview in a way that the source doesn&#8217;t like, but what can they do about it? As it turns out, they can do quite a bit about it now, <a href=\"http:\/\/gigaom.com\/2011\/05\/10\/the-distribution-democracy-and-the-future-of-media\/\">thanks to the democratization of publishing<\/a>. And I think how media outlets choose to respond to this phenomenon says a lot about their commitment to &#8220;open journalism&#8221; or transparency.<\/p>\n<p>A recent blog post from startup founder Chad Whitacre re-awakened this debate: in a post on Medium, the publishing platform started by former Twitter CEO Evan Williams, the founder of Gittip described <a href=\"https:\/\/medium.com\/building-gittip\/5886749a4ded\">how he responded to an interview request from TechCrunch<\/a> about his company, which is building an online gift exchange. When Whitacre suggested that the reporter do an &#8220;open interview&#8221; via Google Hangouts that would be posted on YouTube, the TechCrunch writer declined.<\/p>\n<blockquote id=\"quote-me-if-you%e2%80%99re\">\n<p>&#8220;Me: If you\u2019re not comfortable with streaming\/posting the call, I will totally understand. In the future I\u2019ll be sure to let journalists know up front about my open call policy. \ud83d\ude42 Let me know one way or another \u2026<\/p>\n<p> TC: Yeh, good luck with that.&#8221;<\/p>\n<\/blockquote>\n<h2 id=\"open-interviews-add-more-value\">Open interviews add more value<\/h2>\n<p><a href=\"http:\/\/gigaompaidcontent.files.wordpress.com\/2013\/01\/shutterstock_122718406.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/gigaompaidcontent.files.wordpress.com\/2013\/01\/shutterstock_122718406.jpg?w=150&#038;h=100\" alt=\"journalism\" width=\"150\" height=\"100\" class=\"alignleft size-thumbnail wp-image-223616\" \/><\/a><\/p>\n<p>Many &#8212; including Sam Biddle at Valleywag &#8212; seemed to see the startup founder&#8217;s request <a href=\"http:\/\/valleywag.gawker.com\/startup-guy-will-only-talk-if-he-can-share-the-conversa-494280374\">as bizarre and somewhat ridiculous<\/a>. But is it? We don&#8217;t see it as ridiculous when interviews are broadcast live, or when places like Reddit do the AMAs (Ask Me Anything) interviews. If anything, <a href=\"http:\/\/gigaom.com\/2011\/08\/15\/what-reddit-says-about-the-expanding-idea-of-journalism\/\">one could argue that they add value<\/a> because everyone can see the questions and answers, and decide for themselves which parts of the interview are the most important or relevant. <a href=\"http:\/\/gigaom.com\/2012\/08\/21\/why-its-better-for-fact-checking-to-be-done-in-public\/\">Fact-checking in public can be better<\/a>.<\/p>\n<p>In the interests of putting my money &#8212; or my ego &#8212; where my mouth is, I did <a href=\"http:\/\/www.youtube.com\/watch?v=5rb5qGsYat4&#38;feature=youtu.be\">my own open interview<\/a> with Whitacre via Google Hangout&#8217;s &#8220;On Air&#8221; feature, which both streams the recording and automatically posts it to YouTube.<\/p>\n<p> <span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text\/html' width='640' height='360' src='http:\/\/www.youtube.com\/embed\/5rb5qGsYat4?version=3&#038;rel=0&#038;%23038;fs=1&#038;%23038;showsearch=0&#038;%23038;showinfo=1&#038;%23038;iv_load_policy=1&#038;%23038;wmode=transparent' frameborder='0'><\/iframe><\/span> <\/p>\n<p>Whitacre&#8217;s proposition got me thinking about how rarely journalists include either audio recordings of their interviews with sources (as I did <a href=\"http:\/\/paidcontent.org\/2013\/05\/07\/planet-money-and-kickstarter-is-web-based-crowdfunding-the-future-of-public-media\/\">in a recent post based on my interview<\/a> with Planet Money producer Alex Blumberg) or transcripts &#8212; even though the technology to do this is well established, and in many cases free. SoundCloud is an easy audio-hosting service, for example, and YouTube does automated transcripts, and there are many other solutions as well.<\/p>\n<h2 id=\"not-wanting-to-draw-back-the-c\">Not wanting to draw back the curtain<\/h2>\n<p>When I asked the question on Twitter, some journalists <a href=\"https:\/\/twitter.com\/mattlynley\/status\/332140686432415744\">said they do this routinely<\/a> and think it should be done more often. Others, however said they don&#8217;t think doing this is necessary unless there is some editorial debate about the context of a quote, or a source raises a stink about a story and so the outlet has to prove they were right. And many questioned whether there was any broader value in doing so.<\/p>\n<blockquote class='twitter-tweet'>\n<p>@<a href=\"https:\/\/twitter.com\/whit537\">whit537<\/a> That&#039;s essentially what I&#039;m getting at. I would rather my competition not be able to study my one-on-one interview methods.&#8212; <br \/>Alex Fitzpatrick (@AlexJamesFitz) <a href='http:\/\/twitter.com\/#!\/AlexJamesFitz\/status\/332137373162946560' data-datetime='2013-05-08T14:18:15+00:00'>May 08, 2013<\/a><\/p>\n<\/blockquote>\n<blockquote class='twitter-tweet'>\n<p>@<a href=\"https:\/\/twitter.com\/mathewi\">mathewi<\/a> 1) Journos sound stupid in interviews, stumbling, asking dumb questions (many times because they&#039;re just learning about an issue)&#8212; <br \/>Mark Coddington (@markcoddington) <a href='http:\/\/twitter.com\/#!\/markcoddington\/status\/332143845607370752' data-datetime='2013-05-08T14:43:58+00:00'>May 08, 2013<\/a><\/p>\n<\/blockquote>\n<h2 id=\"seeing-the-media-sausage-being\">Seeing the media sausage being made<\/h2>\n<p>Are media outlets reluctant to do this because they think no one will be interested in the full interview, or because (<a href=\"https:\/\/medium.com\/building-gittip\/5886749a4ded\">as Whitacre suggests<\/a>) they don&#8217;t want to lose whatever scoop-like qualities are associated with the story? Does it stem from a fear of being criticized for focusing on specific parts of the interview? Or do they think their interview questions will seem unimpressive, and they don&#8217;t want to let readers see the journalism sausage being made? (I confess I was unusually aware of my questions and my appearance while Whitacre and I were talking).<\/p>\n<blockquote class='twitter-tweet'>\n<p>@<a href=\"https:\/\/twitter.com\/mathewi\">mathewi<\/a> That old saw about seeing how the sausage is made?&#8212; <br \/>King Kaufman (@king_kaufman) <a href='http:\/\/twitter.com\/#!\/king_kaufman\/status\/332141752251191296' data-datetime='2013-05-08T14:35:39+00:00'>May 08, 2013<\/a><\/p>\n<\/blockquote>\n<blockquote class='twitter-tweet'>\n<p>@<a href=\"https:\/\/twitter.com\/mathewi\">mathewi<\/a> @<a href=\"https:\/\/twitter.com\/Dan_Rowinski\">Dan_Rowinski<\/a> much like sharing academic data &#8211; that&#039;s messy and hard to read too. but it&#039;s not there for the average reader&#8212; <br \/>Walt Frick (@wfrick) <a href='http:\/\/twitter.com\/#!\/wfrick\/status\/332168124449292290' data-datetime='2013-05-08T16:20:26+00:00'>May 08, 2013<\/a><\/p>\n<\/blockquote>\n<h2 id=\"sources-are-already-going-dire\">Sources are already going direct<\/h2>\n<p><a href=\"http:\/\/gigaompaidcontent.files.wordpress.com\/2015\/07\/shutterstock_103495970.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/gigaompaidcontent.files.wordpress.com\/2015\/07\/shutterstock_103495970.jpg?w=150&#038;h=100\" alt=\"Newspaper fortune teller; newspapers&#039; future; newspapers&#039; fate; fate of newspapers\" width=\"150\" height=\"100\" class=\"alignleft size-thumbnail wp-image-214773\" \/><\/a><\/p>\n<p>Here are a few things I think we do know: The life-span of a so-called &#8220;scoop&#8221; has been declining rapidly, and <a href=\"http:\/\/gigaom.com\/2012\/02\/23\/people-dont-care-about-scoops-they-care-about-trust\/\">is probably now measured in minutes<\/a> (possibly seconds) rather than hours &#8212; and all the &#8220;Breaking news!&#8221; headlines and embargoes in the world can&#8217;t change that. Meanwhile, the ability of sources like Whitacre <a href=\"http:\/\/gigaom.com\/2012\/01\/30\/is-it-good-for-journalism-when-sources-go-direct\/\">to &#8220;go direct&#8221; and reach an audience is increasing<\/a>, thanks to blogs and other forms of social media, forums like Reddit, etc. And in many cases a frustration with the way traditional media outlets handle interviews is a driving force behind that desire.<\/p>\n<p>To take just a couple of examples, Gawker Media founder Nick Denton is well known for refusing many traditional interview requests, and asking instead that reporters <a href=\"http:\/\/www.portada-online.com\/2013\/05\/02\/nick-denton-we-threw-out-the-ad-networks-more-than-a-decade-ago\/\">talk with him via instant message<\/a> or some other &#8220;live&#8221; medium. Billionaire media mogul Mark Cuban became notorious at one point for posting transcripts of interviews <a href=\"http:\/\/www.timporter.com\/firstdraft\/archives\/000366.html\">on his own blog<\/a>, so that the full context of a discussion would be available for readers to make up their own minds.<\/p>\n<blockquote class='twitter-tweet'>\n<p>@<a href=\"https:\/\/twitter.com\/whit537\">whit537<\/a> I could see questions like &#34;why did you focus on this and not that?&#34; from readers. Would have to back up choices more. @<a href=\"https:\/\/twitter.com\/mathewi\">mathewi<\/a>&#8212; <br \/>Ernie Smith (@ShortFormErnie) <a href='http:\/\/twitter.com\/#!\/ShortFormErnie\/status\/332141916063940610' data-datetime='2013-05-08T14:36:18+00:00'>May 08, 2013<\/a><\/p>\n<\/blockquote>\n<p>One of the most common responses to my question was that most readers or listeners <a href=\"https:\/\/twitter.com\/joeljohnson\/status\/332152156809469955\">would be bored by audio or video or transcripts<\/a> of full interviews &#8212; and that is definitely a risk. And as someone who often takes a long time to get to the point of a question, so is the risk of looking foolish or incompetent. But aren&#8217;t those risks that are worth taking if it increases the level of trust that <a href=\"http:\/\/archive.pressthink.org\/2006\/06\/27\/ppl_frmr.html\">&#8220;the people formerly known as the audience&#8221;<\/a> have in us?<\/p>\n<p><em>Post and thumbnail photos courtesy of <a href=\"http:\/\/www.shutterstock.com\/gallery-331438p1.html\">Shutterstock \/ Luis Santos<\/a> and <a href=\"http:\/\/www.shutterstock.com\/gallery-67923p1.html\">Shutterstock \/ wellphoto<\/a> and <a href=\"http:\/\/www.shutterstock.com\/cat.mhtml?lang=en&#38;search_source=search_form&#038;%2338;version=llv1&#038;%2338;anyorall=all&#038;%2338;safesearch=1&#038;%2338;searchterm=fortune+teller&#038;%2338;search_group=&#038;%2338;orient=&#038;%2338;search_cat=&#038;%2338;searchtermx=&#038;%2338;photographer_name=&#038;%2338;people_gender=&#038;%2338;people_age=&#038;%2338;people_ethnicity=&#038;%2338;people_number=&#038;%2338;commercial_ok=&#038;%2338;color=&#038;%2338;show_color_wheel=1%23id=103495970&#038;%2338;src=c2b0bd955a77910004ecca0401620ea9-1-38\">Shutterstock \/ Fengyu<\/a><\/em><\/p>\n<p> <img loading=\"lazy\" decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/stats.wordpress.com\/b.gif?host=gigaom.com&#038;blog=14960843&#038;%23038;post=643504&#038;%23038;subd=gigaom2&#038;%23038;ref=&#038;%23038;feed=1\" width=\"1\" height=\"1\" \/><\/p>\n<p><a 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Sometimes a reporter will cherry-pick an interview in a way that the source doesn&#8217;t like, but what can they do about it? [&hellip;]<\/p>\n","protected":false},"author":2260,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-656824","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/656824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/2260"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=656824"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/656824\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=656824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=656824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=656824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}