{"id":656918,"date":"2013-05-08T23:59:17","date_gmt":"2013-05-09T03:59:17","guid":{"rendered":"http:\/\/bgr.com\/?p=496126"},"modified":"2013-05-08T23:59:17","modified_gmt":"2013-05-09T03:59:17","slug":"bings-brand-problem-people-prefer-google-regardless-of-search-results","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/656918","title":{"rendered":"Bing\u2019s brand problem: People prefer Google regardless of search results"},"content":{"rendered":"<p><center><a href=\"http:\/\/bgr.com\/2013\/05\/08\/google-bing-user-survey\/\" class=\"bgr-rss-featured-image bgr-rss-test-class\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/i2.wp.com\/boygeniusreport.files.wordpress.com\/2012\/05\/ballmer-bing-e1347377066745.jpg?resize=610%2C436\" class=\"attachment-feed_normal wp-post-image\" alt=\"Google Bing User Survey\" title=\"Google Bing User Survey\" width=\"610\" height=\"436\" \/><\/a><\/center>Here&#8217;s some disconcerting news for <a href=\"http:\/\/bgr.com\/tag\/microsoft\">Microsoft<\/a>: It may not matter <a href=\"http:\/\/bgr.com\/2013\/02\/11\/bill-gates-bing-praise-324933\/\">how good Bing really is<\/a> because most consumers will always assume it&#8217;s not as good as <a href=\"http:\/\/bgr.com\/tag\/google\">Google<\/a>. <a href=\"http:\/\/searchengineland.com\/users-prefer-google-even-when-155682\"><em>Search Engine Land<\/em> reports<\/a> that a new study conducted by SurveyMonkey has found that most consumers will prefer any search results that have the Google label on top of them, even if they&#8217;re actually the search results pulled up by <a href=\"http:\/\/bgr.com\/tag\/bing\">Bing<\/a>. When given a choice between Bing search results that are labelled as Google and Google search results labeled as Bing, respondents chose the Google-labeled results by a ratio of roughly 2 to 1. When users were presented with the search results without any labels on them, Google&#8217;s lead over Bing shrinks dramatically as 57% chose Google and 43% chose Bing. The study concludes that consumers are &#8220;biased toward Google as a result of the brand,&#8221; which has been <a href=\"http:\/\/bgr.com\/2012\/09\/12\/microsoft-bing-marketing-failure-google\/\">a major reason that Bing has not yet made significant inroads against it<\/a>.<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/TheBoyGeniusReport\/~4\/o_PDJvmOMJI\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s some disconcerting news for Microsoft: It may not matter how good Bing really is because most consumers will always assume it&#8217;s not as good as Google. Search Engine Land reports that a new study conducted by SurveyMonkey has found that most consumers will prefer any search results that have the Google label on top [&hellip;]<\/p>\n","protected":false},"author":7438,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,7],"tags":[],"class_list":["post-656918","post","type-post","status-publish","format-standard","hentry","category-internet","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/656918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7438"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=656918"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/656918\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=656918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=656918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=656918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}