{"id":657110,"date":"2013-05-09T12:52:18","date_gmt":"2013-05-09T16:52:18","guid":{"rendered":"http:\/\/www.pehub.com\/?p=201107"},"modified":"2013-05-09T12:52:18","modified_gmt":"2013-05-09T16:52:18","slug":"spectrum-backs-extreme-reach-with-50m","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/657110","title":{"rendered":"Spectrum Backs Extreme Reach with $50M"},"content":{"rendered":"

Spectrum Equity<\/strong> has put more than $50 million into video platform Extreme Reach Inc.<\/strong>, taking a minority stake in the company. The money will go toward expansion and acquisitions. Extreme Reach is headquartered in Needham, Mass.<\/p>\n

PRESS RELEASE
\n<\/strong>Extreme Reach, Inc., the leading video platform for integrated TV, online and mobile advertising, announced today a significant investment by Spectrum Equity, a leading growth equity firm focused on the information economy. Spectrum Equity\u2019s investment is in excess of $50 million for a minority stake in Extreme Reach. The financing will support the company\u2019s rapid growth and expansion through acquisitions.<\/p>\n

\u201cThe convergence of video advertising across multiple screens creates both challenges and opportunities for advertisers. Our platform is the industry\u2019s first to enable advertisers to execute and measure video campaigns across every screen,\u201d said John Roland, Chairman and CEO of Extreme Reach. \u201cWe are on an extraordinary growth path as we continue to expand the cross-media capabilities of our platform for our rapidly growing roster of advertising clients. We are very pleased to welcome Spectrum Equity as a partner as we take Extreme Reach to the next level.\u201d <\/p>\n

\u201cExtreme Reach is a highly profitable growth platform which we believe is well positioned to address the rapid expansion and convergence of TV and online video advertising,\u201d commented Jim Quagliaroli, Managing Director at Spectrum Equity. \u201cWe are excited by the opportunity to work with the Extreme Reach team to build upon their success in bringing transformative change to the fragmented ad industry.\u201d<\/p>\n

\u201cSpectrum has followed the success of this talented, proven management team over the last few years as they\u2019ve consistently grown and attracted the world\u2019s most influential advertisers and agencies,\u201d added Jake Heller, Vice President at Spectrum Equity. \u201cThey\u2019ve created a unique culture focused on category leadership and innovation. We believe they have the platform and the experience to compete and win on a global scale.\u201d<\/p>\n

Extreme Reach, which today has 225 employees across ten North American offices, is one of America\u2019s fastest growing private companies. The company more than doubled its annual revenue in 2012 and is on track to exceed an annual revenue run rate of $100 million by the end of this year. Extreme Reach provides integrated advertising solutions to more than 3,000 advertisers and ad agencies, including the world\u2019s largest retail, beverage and automotive brands.<\/p>\n

In connection with the investment, Quagliaroli and Heller have joined the Board of Directors. Specific details and financial terms of the investment were not disclosed.<\/p>\n

About Extreme Reach
\nExtreme Reach is the leading provider of cross-media video advertising solutions that span TV, Web, Mobile and all other video media. The Extreme Reach video platform enables the seamless management, delivery and measurement of multi-screen advertising campaigns. The company\u2019s cross-media video ad delivery network is the largest in the industry. The company is headquartered in Needham, Mass., with offices in New York, Chicago, Burbank, Detroit, San Francisco, Dallas, Seattle, Louisville and Toronto. For more information on Extreme Reach, visit extremereach.com.<\/p>\n

About Spectrum Equity
\nSpectrum Equity is a leading growth equity firm that provides capital and strategic support to innovative companies in the information economy. Spectrum is an active investor in Software & Information Services and Internet & Digital Media businesses including Ancestry.com (ACOM, acquired by Permira), Demand Media (DMD), iPay Technologies (acquired by Jack Henry), lynda.com, NetQuote (acquired by BankRate), Passport Health Communications, Pictometry, RiskMetrics Group (RISK, acquired by MSCI), Seamless, SurveyMonkey, and World-Check (acquired by Thomson Reuters). Founded in 1994 with offices in Boston and Menlo Park, Spectrum has raised $4.7 billion in capital across six funds.<\/p>\n

The post Spectrum Backs Extreme Reach with $50M<\/a> appeared first on peHUB<\/a>.<\/p>\n

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Spectrum Equity has put more than $50 million into video platform Extreme Reach Inc., taking a minority stake in the company. The money will go toward expansion and acquisitions. Extreme Reach is headquartered in Needham, Mass. PRESS RELEASE Extreme Reach, Inc., the leading video platform for integrated TV, online and mobile advertising, announced today a […]<\/p>\n","protected":false},"author":7427,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-657110","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/657110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7427"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=657110"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/657110\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=657110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=657110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=657110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}