{"id":657368,"date":"2013-05-09T09:39:53","date_gmt":"2013-05-09T13:39:53","guid":{"rendered":"http:\/\/blandinonbroadband.org\/?p=8577"},"modified":"2013-05-09T09:39:53","modified_gmt":"2013-05-09T13:39:53","slug":"targets-innovative-use-of-social-media","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/657368","title":{"rendered":"Target\u2019s innovative use of social media"},"content":{"rendered":"

Always pleased to see Minnesota companies using social media creatively \u2013 even when it\u2019s a really big Minnesota company. The Minneapolis St Paul Business Journal<\/a> reports on Target partnering with Facebook on a new social media app\u2026<\/p>\n

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Target Corp.<\/a>\u00a0is teaming with Facebook for a new digital-sales program, called Cartwheel, that’s one of the biggest-ever efforts by both companies to bridge the worlds of social media and real-world commerce.<\/p>\n

Ad Age<\/em> reports on the program, launched by Minneapolis-based Target, which will let customers select promotional deals at Target through their Facebook accounts.<\/a>\u00a0If they make the buy, their activity is shared with friends through their Facebook news feed.<\/p>\n<\/blockquote>\n

On the one hand it\u2019s cool and I always like a bargain, on the other hand I wonder how much I want my friends to see what I\u2019m buying or frankly to know what they\u2019re buying. Apparently they are thinking about that aspect of the project \u2013 but I have to wonder what constitutes a personal purchase. Using their example below, I don\u2019t care if people know I buy underwear \u2013 but no one needs to know about daily purchases of gummi bears. Personal is in the eye of the beholder!<\/p>\n

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Ad Age<\/em>\u00a0notes that Cartwheel is similar to a Facebook offering called Beacon, which was shelved<\/a> after a backlash over privacy. Target seems to have that in mind. Sales of some personal items, such as underwear, won’t be pushed onto a user’s news feed, and you can shut the sharing aspect off altogether if you want.<\/p>\n<\/blockquote>\n

\"\"<\/a> \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Always pleased to see Minnesota companies using social media creatively \u2013 even when it\u2019s a really big Minnesota company. The Minneapolis St Paul Business Journal reports on Target partnering with Facebook on a new social media app\u2026 Target Corp.\u00a0is teaming with Facebook for a new digital-sales program, called Cartwheel, that’s one of the biggest-ever efforts […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-657368","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/657368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=657368"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/657368\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=657368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=657368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=657368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}