{"id":657483,"date":"2013-05-11T12:00:07","date_gmt":"2013-05-11T16:00:07","guid":{"rendered":"http:\/\/gigaom.com\/?p=641607"},"modified":"2013-05-11T12:00:07","modified_gmt":"2013-05-11T16:00:07","slug":"how-apple-could-pull-ahead-in-the-mac-vs-pc-speed-race-again","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/657483","title":{"rendered":"How Apple could pull ahead in the Mac vs PC speed race again"},"content":{"rendered":"<p>As <a href=\"http:\/\/gigaom.com\/2013\/04\/24\/the-mac-didnt-do-as-bad-as-the-pc-last-quarter-but-its-stopped-growing\/\">computer sales overall have dropped sharply in recent years<\/a>, Apple has put most of its attention on the source of its growth:\u00a0<a href=\"http:\/\/gigaom.com\/2013\/04\/23\/as-the-iphone-matures-apple-looks-to-older-versions-to-drive-growth\/\">mobile products<\/a>. And its main focus on chips has transitioned to the kind that go inside its smartphones and tablets. Apple has spent <a href=\"http:\/\/gigaom.com\/2010\/02\/23\/apples-billions-and-billions\/\">a lot of time and money optimizing iPhone and iPad chips<\/a> for speed and battery life.\u00a0It still makes computers, but the focus is mostly on laptops, and making them fast, but also optimizing for weight, display quality and battery life. Meanwhile the company has let its workhorse, the Mac Pro, lapse.<\/p>\n<p>With what most perceived as a <a href=\"http:\/\/news.cnet.com\/8301-13579_3-57573597-37\/why-apples-secrecy-is-frustrating-mac-pro-customers\/\">minor update in 2012<\/a>, the Mac Pro had gone two years prior to that before receiving a meaningful upgrade.\u00a0Still, Apple has a loyal following among Mac users looking for power. Apple CEO Tim Cook stated last year that\u00a0<a href=\"http:\/\/appleinsider.com\/articles\/12\/06\/12\/tim_cook_confirms_updated_mac_pro_coming_in_2013\">Apple is working on &#8220;something great&#8221;<\/a> in reference to the Mac Pro, and we&#8217;re still waiting for that.<\/p>\n<p>While things are not quite what they used to be, the company does still have a shot at impressing its seemingly forgotten Mac Pro customers by putting the power back into its Macs.<\/p>\n<p> <span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text\/html' width='604' height='370' src='http:\/\/www.youtube.com\/embed\/89Y8bjVEZ8E?version=3&#038;rel=0&#038;%23038;fs=1&#038;%23038;showsearch=0&#038;%23038;showinfo=1&#038;%23038;iv_load_policy=1&#038;%23038;wmode=transparent' frameborder='0'><\/iframe><\/span> <\/p>\n<p>It was <a href=\"http:\/\/www.youtube.com\/watch?v=h36t6RuMi_Y\">not too long ago<\/a> when part of the <a href=\"http:\/\/web.archive.org\/web\/20011129050558\/http:\/\/www.apple.com\/powermac\/processor.html\">Mac versus PC debate<\/a> took place in the lab with a series of <a href=\"http:\/\/www.youtube.com\/watch?v=89Y8bjVEZ8E\">benchmark tests<\/a>. Try to find such a comparison since Apple switched from IBM\u2019s PowerPC chipset to Intel; you will be hard pressed to do so. When Apple first introduced the PowerMac G5 we witnessed <a href=\"http:\/\/www.apple.com\/pr\/library\/2003\/06\/23Apple-Unleashes-the-Worlds-Fastest-Personal-Computer-the-Power-Mac-G5.html\">the worlds first 64-bit desktop computer<\/a>. \u00a0Those days are long gone, as Apple has apparently elected to step out of the computer chip speed race.<\/p>\n<p>To see how big of a gap we are talking about, we must first look to see how much faster today&#8217;s PCs are when compared to the Mac.<\/p>\n<h2 id=\"benchmarking-the-current-gap-b\">Benchmarking the current gap between Macs and PCs<\/h2>\n<p id=\"comparing-macs-to-macs\" style=\"padding-left:30px;\"><strong>Comparing Macs to Macs &#8211;\u00a0<\/strong>If you look at Primate Labs, a long standing provider of benchmarking software on the Mac, you can see how each of Apple\u2019s computers stack up against each other. Looking only at this list, one would think that Apple\u2019s older lineup of Mac Pros is still doing quite well being situated at the <a href=\"http:\/\/browser.primatelabs.com\/mac-benchmarks\">top of the GeekBench&#8217;s performance list<\/a>. That is until you look outside of Apple\u2019s product line and see how the Intel Xeon X5675 chip that powers the top performing Mac Pro compares to other Intel chips.<\/p>\n<p id=\"intel-chipset-benchmarks-score\" style=\"padding-left:30px;\"><strong>Intel chipset benchmarks scores &#8211;\u00a0<\/strong>One such benchmark to look at when comparing Intel chip performance is the <a href=\"http:\/\/www.cpubenchmark.net\/high_end_cpus.html\">PassMark CPU Mark<\/a>. Using EveryMac.com as a guide to figure out what Intel chips are used in each of Apple\u2019s Macs, you will find that the chips being used in today&#8217;s Macs are not among the fastest currently available. With a CPU Mark of just 9,382 for the fastest chip available in the Mac Pro, and a score of 9,461 for the fastest iMac chip, Apple comes in at roughly two-thirds the performance of the top rated Intel chip scoring 14,969. \u00a0Keep in mind that this top performing chip is <a href=\"http:\/\/www.pcworld.com\/product\/pg\/1027871735\/detail\">Intel&#8217;s Xeon E5-4650<\/a> with a street price around $4,000, for just the chip.<\/p>\n<div id=\"attachment_644041\" class=\"wp-caption aligncenter\" style=\"width: 718px\"><img loading=\"lazy\" decoding=\"async\" alt=\"Intel PassMark CPU Mark Scores\" src=\"http:\/\/gigaom2.files.wordpress.com\/2013\/05\/intel-passmark-cpu-mark-scores.jpg?w=708&#038;h=286\" width=\"708\" height=\"286\" class=\"size-full wp-image-644041\" \/><\/p>\n<p class=\"wp-caption-text\">Intel PassMark CPU Mark Scores<\/p>\n<\/div>\n<p id=\"a-fair-comparison-to-pcs\" style=\"padding-left:30px;\"><strong>A fair comparison to PCs &#8211;\u00a0<\/strong>Looking at the chips used in last years round up of top performing PCs from both <em><a href=\"http:\/\/www.pcworld.com\/product\/collection\/1645\/top-10-power-desktop-pcs.html\">PC World<\/a><\/em> and <em><a href=\"http:\/\/www.pcmag.com\/article2\/0,2817,2400800,00.asp\">PC Magazine<\/a><\/em>, the <a href=\"http:\/\/www.falcon-nw.com\/desktops\/mach-v\">Falcon Northwest Mach V<\/a> and the <a href=\"http:\/\/www.maingear.com\/custom\/desktops\/shift-ss\/\">Maingear Shift Super Stock<\/a> both used Intel&#8217;s Core i7-3960X processor. \u00a0Since then, each PC company now offers an updated configuration with the slightly faster Intel Core i7-3970X. It is also worth noting that the newer i7-3970X is currently available in <a href=\"http:\/\/www.dell.com\/us\/eep\/p\/alienware-desktops\">Dell\u2019s own Alienware line of desktop computers<\/a>. Each of these new systems sell at prices comparable to Mac Pros. With a CPU Mark score of 12,976, the i7-3970X is still faster than the CPUs used inside of Apple&#8217;s top performing Mac\u2019s.<\/p>\n<p>And that&#8217;s just the current state of where Macs and PCs in the CPU performance race. The GPU race doesn&#8217;t look any better for Apple. \u00a0What may surprise many is that\u00a0<a href=\"http:\/\/twit.tv\/show\/know-how\/37\">Apple does in fact support the latest drivers<\/a>\u00a0for many of\u00a0<a href=\"http:\/\/www.macrumors.com\/2013\/03\/06\/latest-os-x-10-8-3-beta-adds-nvidia-k5000-graphics-card-drivers\/\">the fastest GPUs on the market in each updated release of OS X<\/a>. \u00a0It is just <a href=\"http:\/\/www.apple.com\/macpro\/features\/graphics.html\">not an option<\/a>\u00a0when you build your own Mac in Apple&#8217;s online store. \u00a0You have to\u00a0<a href=\"http:\/\/eshop.macsales.com\/item\/PNY\/VCQK5000MAC\/\">look elsewhere<\/a>\u00a0to get one added to your Mac after you buy it.<\/p>\n<h2 id=\"why-apple-should-design-its-ow\">Why Apple should design its own Mac chips<\/h2>\n<p>Apple has two options to consider when it comes to increasing the performance of its Macs. \u00a0A short-term tactical play where it catches up with the PC by continuing to make modest upgrades to its existing lineup of Macs, or a long-term strategic play to surpass the competition by boldly stepping away from the component-based chip market all together.<\/p>\n<p style=\"padding-left:30px;\"><strong>Matching the competition &#8211;<\/strong> The first option is to simply match the fastest PCs in performance by updating the chips being used inside Apple&#8217;s Mac lineup. \u00a0This tactic of <a href=\"http:\/\/gigaom.com\/2013\/02\/16\/tick-tock-why-timing-your-mac-hardware-upgrades-makes-good-sense\/\">adamantly keeping pace with Intel&#8217;s release schedule<\/a> has been <a href=\"http:\/\/gigaom.com\/2010\/07\/27\/new-mac-pro-gets-12-cores-ati-graphics\/\">employed by Apple in the past<\/a>\u00a0and every other computer vendor to keep making their machines performing <a href=\"http:\/\/gigaom.com\/2009\/12\/04\/apple-delivers-minor-updates-mac-pro-and-xserve\/\">slightly\u00a0faster each year<\/a>. \u00a0So long as Apple continues to use off-the-shelf chips from the likes of Intel, AMD, Nvidia and ATI, Macs will never again be faster than PCs since everyone uses the same exact chips.<\/p>\n<p style=\"padding-left:30px;\"><strong>Surpassing the competition &#8211;<\/strong> The other option open for Apple is to follow <a href=\"http:\/\/appleinsider.com\/articles\/10\/02\/22\/custom_apple_a4_ipad_chip_estimated_to_be_1_billion_investment\">the same path that it has taken with its mobile chips<\/a>. That is to <a href=\"http:\/\/gigaom.com\/2012\/11\/05\/why-apple-could-be-getting-closer-to-building-its-own-mac-chips\/\">optimize the chip<\/a> specific to Apple&#8217;s own software and hardware design specifications. \u00a0Adding to this strategy, by continuing the\u00a0<a href=\"http:\/\/www.apple.com\/thunderbolt\/\">complete adoption<\/a> of <a href=\"http:\/\/gigaom.com\/2011\/05\/03\/5-reasons-why-thunderbolt-is-a-big-deal-and-why-you-should-care\/\">Thunderbolt technology<\/a>, Apple will likely be among the first to adopt <a href=\"http:\/\/arstechnica.com\/gadgets\/2013\/04\/intels-next-thunderbolt-version-doubles-speeds-can-multitask\/\">Intel&#8217;s new Falcon Ridge Thunderbolt controller<\/a> later this year. \u00a0And finally with the advent of\u00a0<a href=\"http:\/\/eshop.macsales.com\/shop\/SSD\/PCIe\/OWC\/Mercury_Accelsior\/RAID\">integrated SSD technology directly on a logic board<\/a>\u00a0rather than conforming to a\u00a0<a href=\"http:\/\/eshop.macsales.com\/shop\/SSD\/OWC\/Mercury_6G\/Enterprise\">more modular SATA design standard<\/a>, the design of desktop powerhouse systems should start to change dramatically. Breaking from the modular design that has dominated the top performing computer market for decades now, a radical new design that maximizes the potential of all of these advances in technology is in order.<\/p>\n<div id=\"attachment_644043\" class=\"wp-caption aligncenter\" style=\"width: 718px\"><img loading=\"lazy\" decoding=\"async\" alt=\"Steve Jobs and Phil Schiller Benchmarking the A5 and A6 Processors\" src=\"http:\/\/gigaom2.files.wordpress.com\/2013\/05\/steve-jobs-and-phil-schiller-benchmarking-the-a5-and-a6-processors.jpg?w=708&#038;h=524\" width=\"708\" height=\"524\" class=\"size-full wp-image-644043\" \/><\/p>\n<p class=\"wp-caption-text\">Steve Jobs and Phil Schiller Benchmarking the A5 and A6 Processors<\/p>\n<\/div>\n<p>Apple is not only not losing the laptop and desktop speed race versus the PC at the moment, it appears that it&#8217;s not even interested in competing in it. Apple&#8217;s own marketing shows how <a href=\"http:\/\/www.apple.com\/macpro\/performance.html\">its newer hardware is only faster than its older hardware<\/a>; as\u00a0old Macs race against new Macs, PCs have meanwhile moved ahead in a race all their own. \u00a0If Apple truly does want to get back out in front of the PC market, and produce a lineup of Macs or even one Mac that outpaces the fastest PCs available, it will <a href=\"http:\/\/gigaom.com\/2012\/11\/06\/apple-switch-from-intel-chips-the-real-question-may-be-when-not-if\/\">have to leave the off-the-shelf chips behind<\/a> and show the world how to best take advantage of all of the changes we have seen in technology over the last few years.<\/p>\n<p>Taking a chip design and making it your own is not something that just any company can do. \u00a0Apple has proven that they can do it with ARM-based chips on its mobile platform. \u00a0The question remains if Apple can successfully pull off the same feat with a chip design that places them in the forefront of desktop processor speed.<\/p>\n<p> <img loading=\"lazy\" decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/stats.wordpress.com\/b.gif?host=gigaom.com&#038;blog=14960843&#038;%23038;post=641607&#038;%23038;subd=gigaom2&#038;%23038;ref=&#038;%23038;feed=1\" width=\"1\" height=\"1\" \/><\/p>\n<p><a href=\"http:\/\/pubads.g.doubleclick.net\/gampad\/jump?iu=\/1008864\/GigaOM_RSS_300x250&#038;sz=300x250&#038;%23038;c=148696\"><img decoding=\"async\" src=\"http:\/\/pubads.g.doubleclick.net\/gampad\/ad?iu=\/1008864\/GigaOM_RSS_300x250&#038;sz=300x250&#038;%23038;c=148696\" \/><\/a><\/p>\n<p><strong>Related research and analysis from GigaOM Pro:<\/strong><br \/>Subscriber content. <a href=\"http:\/\/pro.gigaom.com\/?utm_source=apple&#038;utm_medium=editorial&#038;utm_campaign=auto3&#038;utm_term=641607+how-apple-could-pull-ahead-in-the-mac-vs-pc-speed-race-again&#038;utm_content=ggeoffre\">Sign up for a free trial<\/a>.<\/p>\n<ul>\n<li><a 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width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As computer sales overall have dropped sharply in recent years, Apple has put most of its attention on the source of its growth:\u00a0mobile products. And its main focus on chips has transitioned to the kind that go inside its smartphones and tablets. Apple has spent a lot of time and money optimizing iPhone and iPad [&hellip;]<\/p>\n","protected":false},"author":6816,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-657483","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/657483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/6816"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=657483"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/657483\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=657483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=657483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=657483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}