{"id":657538,"date":"2013-05-13T08:20:54","date_gmt":"2013-05-13T12:20:54","guid":{"rendered":"http:\/\/paidcontent.org\/?p=229219"},"modified":"2013-05-13T08:20:54","modified_gmt":"2013-05-13T12:20:54","slug":"pbs-mediashift-starts-publishing-ebooks-first-topics-cord-cutting-and-self-publishing","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/657538","title":{"rendered":"PBS MediaShift starts publishing ebooks; first topics: cord cutting and self-publishing"},"content":{"rendered":"<p>PBS\u2019s digital media initiative MediaShift is launching a <a href=\"http:\/\/www.pbs.org\/mediashift\/e-books\">line of ebooks<\/a>. The launch is part of a larger experiment with PBS, which is also planning to publish its own ebooks this year.<\/p>\n<p>MediaShift\u2019s first two titles are <em><\/em><em>How to Self-Publish Your Book<\/em> (80 pages, $3.99) and\u00a0<em>Yo<\/em><em>ur Guide to Cutting the Cord to Cable TV<\/em>\u00a0(50 pages, $2.99). (I have to point out here that GigaOM\u2019s also got <a href=\"http:\/\/pro.gigaom.com\/books\/cut-the-cord\/?utm_source=media&#38;utm_medium=editorial&#038;%2338;utm_campaign=intext&#038;%2338;utm_term=644505+pbs-mediashift-starts-publishing-ebooks-first-topics-cord-cutting-and-self-publishing&#038;%2338;utm_content=laurahowen38\">a cord-cutting ebook<\/a>, written by our own Janko Roettgers.)\u00a0The titles are available through Kindle and the iBookstore for now and will eventually be available through Nook; print-on-demand editions will also be released, priced at $4.99 to $6.99.<\/p>\n<p>Mark Glaser, the executive editor of MediaShift, says he\u2019s planning on releasing 10 to 20 ebooks this year, depending on how well the first titles sell. \u201cThis is a test for us and PBS,\u201d he said, \u201cso we will learn as we go and adjust prices, length, subject matter and more.\u201d<\/p>\n<p> <img loading=\"lazy\" decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/stats.wordpress.com\/b.gif?host=gigaom.com&#038;blog=14960843&#038;%23038;post=644505&#038;%23038;subd=gigaom2&#038;%23038;ref=&#038;%23038;feed=1\" width=\"1\" height=\"1\" \/><\/p>\n<p><a href=\"http:\/\/pubads.g.doubleclick.net\/gampad\/jump?iu=\/1008864\/GigaOM_RSS_300x250&#038;sz=300x250&#038;%23038;c=261687\"><img decoding=\"async\" src=\"http:\/\/pubads.g.doubleclick.net\/gampad\/ad?iu=\/1008864\/GigaOM_RSS_300x250&#038;sz=300x250&#038;%23038;c=261687\" \/><\/a><\/p>\n<p><strong>Related research and analysis from GigaOM Pro:<\/strong><br \/>Subscriber content. <a href=\"http:\/\/pro.gigaom.com\/?utm_source=media&#038;utm_medium=editorial&#038;utm_campaign=auto3&#038;utm_term=644505+pbs-mediashift-starts-publishing-ebooks-first-topics-cord-cutting-and-self-publishing&#038;utm_content=laurahowen38\">Sign up for a free trial<\/a>.<\/p>\n<ul>\n<li><a href=\"http:\/\/pro.gigaom.com\/2012\/04\/connected-consumer-q1-controversy-courtrooms-and-the-cloud\/?utm_source=media&#038;utm_medium=editorial&#038;utm_campaign=auto3&#038;utm_term=644505+pbs-mediashift-starts-publishing-ebooks-first-topics-cord-cutting-and-self-publishing&#038;utm_content=laurahowen38\">Controversy, courtrooms and the cloud in Q1<\/a><\/li>\n<li><a href=\"http:\/\/pro.gigaom.com\/2011\/08\/building-a-better-paywall-strategies-for-monetizing-news-content\/?utm_source=media&#038;utm_medium=editorial&#038;utm_campaign=auto3&#038;utm_term=644505+pbs-mediashift-starts-publishing-ebooks-first-topics-cord-cutting-and-self-publishing&#038;utm_content=laurahowen38\">Building a better paywall: strategies for monetizing news content<\/a><\/li>\n<li><a href=\"http:\/\/pro.gigaom.com\/2010\/11\/report-the-live-stream-video-market\/?utm_source=media&#038;utm_medium=editorial&#038;utm_campaign=auto3&#038;utm_term=644505+pbs-mediashift-starts-publishing-ebooks-first-topics-cord-cutting-and-self-publishing&#038;utm_content=laurahowen38\">Report: The Live-Stream Video Market<\/a><\/li>\n<\/ul>\n<p><img width='1' height='1' src='http:\/\/gigaom.feedsportal.com\/c\/34996\/f\/646446\/s\/2bd94235\/mf.gif' border='0'\/><\/p>\n<div class='mf-viral'>\n<table border='0'>\n<tr>\n<td valign='middle'><a href=\"http:\/\/share.feedsportal.com\/share\/twitter\/?u=http%3A%2F%2Fpaidcontent.org%2F2013%2F05%2F13%2Fpbs-mediashift-starts-publishing-ebooks-first-topics-cord-cutting-and-self-publishing%2F&#038;t=PBS+MediaShift+starts+publishing+ebooks%3B+first+topics%3A+cord+cutting+and+self-publishing\" ><img decoding=\"async\" src=\"http:\/\/res3.feedsportal.com\/social\/twitter.png\" border=\"0\" \/><\/a>&nbsp;<a 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decoding=\"async\" src=\"http:\/\/da.feedsportal.com\/r\/165664100323\/u\/49\/f\/646446\/c\/34996\/s\/2bd94235\/a2.img\" border=\"0\"\/><\/a><img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"http:\/\/pi.feedsportal.com\/r\/165664100323\/u\/49\/f\/646446\/c\/34996\/s\/2bd94235\/a2t.img\" border=\"0\"\/><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=39yZTJjm79U:8wMYEnEndeE:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/OmMalik\/~4\/39yZTJjm79U\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PBS\u2019s digital media initiative MediaShift is launching a line of ebooks. The launch is part of a larger experiment with PBS, which is also planning to publish its own ebooks this year. MediaShift\u2019s first two titles are How to Self-Publish Your Book (80 pages, $3.99) and\u00a0Your Guide to Cutting the Cord to Cable TV\u00a0(50 pages, [&hellip;]<\/p>\n","protected":false},"author":7418,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-657538","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/657538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7418"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=657538"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/657538\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=657538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=657538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=657538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}