Matt Cutts revealed late on Friday that Google Penguin Update 2.0 is on the way, and that it will be a big one. Yes, there have been multiple iterations of the update to come out, but those have simply been data refreshes of the original update. Google is readying a big new version of it, and when we say big, we mean bigger than the original. <\/p>\n
Matt Cutts says the internal team at Google is referring to it as Penguin 2.0, despite what other numbers are making the rounds out there. <\/p>\n
\n@dannysullivan<\/a> your call, of course, but the internal team here has taking to referring to the upcoming release as Penguin 2.0.<\/p>\n
— Matt Cutts (@mattcutts) May 10, 2013<\/a><\/p>\n<\/blockquote>\n