{"id":657679,"date":"2013-05-13T17:00:20","date_gmt":"2013-05-13T21:00:20","guid":{"rendered":"http:\/\/gigaom.com\/?p=644792"},"modified":"2013-05-13T17:00:20","modified_gmt":"2013-05-13T21:00:20","slug":"checking-out-pinterests-new-home-in-san-francisco-with-ceo-ben-silbermann","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/657679","title":{"rendered":"Checking out Pinterest\u2019s new home in San Francisco with CEO Ben Silbermann"},"content":{"rendered":"

When Pinterest moved up to San Francisco last summer, the move, along with similar leaps from companies like AirBnb and Twitter, signaled both the high prices of Silicon Valley real estate and the growing community of startups<\/a> in the city. <\/p>\n

On Monday, the team at Pinterest finally moved into the company’s newly-renovated offices, and GigaOM got a tour of the new digs and sat down with CEO Ben Silbermann<\/a>, who talked about where the company is headed now that it’s settled into the new location. Pinterest now has about 100 employees, and we’ve written before about how Pinterest has been able to maintain a culture of collaboration between designers and engineers<\/a> in part due to its relatively small size.<\/p>\n

\"Pinterest's<\/a><\/p>\n

Pinterest’s new digs in San Francisco.<\/p>\n<\/div>\n

“We are heads down on execution,” Silbermann said.<\/p>\n

Pinterest announced back in November that it would be rolling out some options specifically for businesses, and it announced a web analytics product in March<\/a>. But for a company that just raised $200 million, putting its valuation at $2.5 billion<\/a>, it seems likely that we’ve only just starting see what the company has planned.<\/p>\n

Recent Comscore numbers put the company’s traffic at about 48 million global users<\/a>, and while the company has made no moves into e-commerce yet, the vast number of people “pinning” photos of items certainly presents a lot of money-making avenues for the company down the line.\u00a0Silbermann said the company will be announcing an update to Pinterest in a few weeks:<\/p>\n

“We’ve already indicated\u00a0Pinterest for business and and Pinterest insights are some of the foundational things for the company,” he said. “Our focus has been to become a very\u00a0valuable\u00a0service.”<\/p>\n

When Silbermann spoke at our Roadmap conference in November 2012<\/a>, he talked about the challenges in keeping a user’s attention as the web and smartphones increasingly pull them in different directions. One thing that could keep users on Pinterest more often is the tablet, which Silbernmann called “the device of the future.” But even more than securing user eyeballs, he talked about his desire to translate actions on Pinterest into everyday life.<\/p>\n

“We want to make pinning actionable,” he said.<\/p>\n

Here are some more of Om’s photos of the company’s new offices:<\/p>\n

\n
\"Decor<\/a><\/p>\n

Decor in the new Pinterest office in San Francisco.<\/p>\n<\/div>\n

\"The<\/a><\/p>\n

The team at Pinterest talks things over in the new offices.<\/p>\n<\/div>\n

\"A<\/a><\/p>\n

A view of the new Pinterest offices and eating options from above.<\/p>\n<\/div>\n

\"Work<\/a><\/p>\n

Work spaces at Pinterest.<\/p>\n<\/div>\n

\"The<\/a><\/p>\n

The new Pinterest offices are fairly open and light by design.<\/p>\n<\/div>\n

\"Room<\/a><\/p>\n

Room to sit down and talk at Pinterest.<\/p>\n<\/div><\/div>\n

\"\"<\/p>\n

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Related research and analysis from GigaOM Pro:<\/strong>
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