{"id":657843,"date":"2013-05-14T10:53:20","date_gmt":"2013-05-14T14:53:20","guid":{"rendered":"http:\/\/www.webpronews.com\/?p=229795"},"modified":"2013-05-14T10:53:20","modified_gmt":"2013-05-14T14:53:20","slug":"coke-formula-claim-goes-up-for-auction","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/657843","title":{"rendered":"Coke Formula Claim Goes Up For Auction"},"content":{"rendered":"<p>Every few years someone pops up with a claim that they&#8217;ve uncovered the legendary formula for <a href=\"http:\/\/www.webpronews.com\/tag\/coca-cola\">Coca-Cola<\/a>.  The soft drink company has kept the formula a carefully guarded secret for decades, and always shoots down claims.  In 2011, public radio show <em>This American Life<\/em> spoke with one of the people who claim to have the original formula, but Coca-Cola officially denied the authenticity of the recipe:<\/p>\n<p><script src=\"http:\/\/audio.thisamericanlife.org\/widget\/widget.min.js\" type=\"text\/javascript\"><\/script><\/p>\n<div id=\"this-american-life-427\" class=\"this-american-life\" style=\"width:588px;\"><\/div>\n<p>Now, another person has come forward with what they believe to be the world&#8217;s most sought-after formula.  According to an NBC 11 <a href=\"http:\/\/downtown.11alive.com\/news\/news\/249752-coca-cola-recipe-found-georgia-man-says-he-has-it\">report<\/a>, a Ringgold, Georgia man named Cliff Kluge states that the has &#8220;accidentally&#8221; found the formula.<\/p>\n<p>The man told reporters that he and his wife bought a box of letters at an estate sale.  The box contained a cola recipe that Kluge believes is the real deal.  He states that it is very similar to the recipe uncovered by <em>This American Life<\/em>.<\/p>\n<p>Kluge is now <a href=\"http:\/\/www.ebay.com\/itm\/Coca-Cola-Recipe-Formula-Letter-January-15-1943-Historical-Document-\/121107218379?pt=LH_DefaultDomain_0&#038;hash=item1c328d7fcb\">auctioning off the formula on eBay<\/a>, asking for a starting bid of $5 million and a Buy Now price of $15 million.<\/p>\n<p>Coca-Cola has stated, as it always has, that this formula is another in a series of failed attempts to recreate Coca-Cola, and that the only copy of the real thing is locked in a vault in Atlanta.<\/p>\n<p><object id=\"flashObj\" width=\"616\" height=\"346\" classid=\"clsid:D27CDB6E-AE6D-11cf-96B8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=9,0,47,0\"><param name=\"movie\" value=\"http:\/\/c.brightcove.com\/services\/viewer\/federated_f9?isVid=1&#038;isUI=1\" \/><param name=\"bgcolor\" value=\"#FFFFFF\" \/><param name=\"flashVars\" value=\"videoId=2378456230001&#038;playerID=1685956554001&#038;playerKey=AQ~~,AAAAB_0PyCk~,_pBlGqvGs04S2emNW1BIky_zyX6qQebI&#038;domain=embed&#038;dynamicStreaming=true\" \/><param name=\"base\" value=\"http:\/\/admin.brightcove.com\" \/><param name=\"seamlesstabbing\" value=\"false\" \/><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"swLiveConnect\" value=\"true\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><embed src=\"http:\/\/c.brightcove.com\/services\/viewer\/federated_f9?isVid=1&#038;isUI=1\" bgcolor=\"#FFFFFF\" flashVars=\"videoId=2378456230001&#038;playerID=1685956554001&#038;playerKey=AQ~~,AAAAB_0PyCk~,_pBlGqvGs04S2emNW1BIky_zyX6qQebI&#038;domain=embed&#038;dynamicStreaming=true\" base=\"http:\/\/admin.brightcove.com\" name=\"flashObj\" width=\"616\" height=\"346\" seamlesstabbing=\"false\" type=\"application\/x-shockwave-flash\" allowFullScreen=\"true\" allowScriptAccess=\"always\" swLiveConnect=\"true\" pluginspage=\"http:\/\/www.macromedia.com\/shockwave\/download\/index.cgi?P1_Prod_Version=ShockwaveFlash\"><\/embed><\/object><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?a=adSlljtIkCY:9ttOxec3pjo:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?a=adSlljtIkCY:9ttOxec3pjo:wF9xT3WuBAs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?i=adSlljtIkCY:9ttOxec3pjo:wF9xT3WuBAs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?a=adSlljtIkCY:9ttOxec3pjo:7Q72WNTAKBA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?d=7Q72WNTAKBA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?a=adSlljtIkCY:9ttOxec3pjo:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?i=adSlljtIkCY:9ttOxec3pjo:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?a=adSlljtIkCY:9ttOxec3pjo:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?a=adSlljtIkCY:9ttOxec3pjo:mfZ73u_VV2s\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?i=adSlljtIkCY:9ttOxec3pjo:mfZ73u_VV2s\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/webpronews\/all\/~4\/adSlljtIkCY\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every few years someone pops up with a claim that they&#8217;ve uncovered the legendary formula for Coca-Cola. The soft drink company has kept the formula a carefully guarded secret for decades, and always shoots down claims. In 2011, public radio show This American Life spoke with one of the people who claim to have the [&hellip;]<\/p>\n","protected":false},"author":7356,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-657843","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/657843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7356"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=657843"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/657843\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=657843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=657843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=657843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}