{"id":658109,"date":"2013-05-15T11:23:36","date_gmt":"2013-05-15T15:23:36","guid":{"rendered":"http:\/\/www.webpronews.com\/?p=230078"},"modified":"2013-05-15T11:23:36","modified_gmt":"2013-05-15T15:23:36","slug":"abercrombie-fitch-homeless-people-given-the-brands-clothing","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/658109","title":{"rendered":"Abercrombie & Fitch: Homeless People Given the Brand’s Clothing"},"content":{"rendered":"

Last week, Abercrombie & Fitch CEO Mike Jeffries came under fire for comments<\/a> he had made years ago. The comments, brought up in a recently published book about marketing, conveyed that Abercrombie & Fitch’s target audience is “cool and popular kids” – a category into which fat people apparently can never fall. Jefferies is quoted as stating the stores do not sell female clothing for larger women in order to protect the Abercrombie & Fitch brand from being seen on people who “don’t belong.”<\/p>\n

The comments caused an uproar online and reignited debate about body image issues, exclusionary marketing, and weight-related health. Now, one man has taken it upon himself to remake the Abercrombie & Fitch brand on his own.<\/p>\n

YouTube filmmaker Greg Karber (gkarber) scoured a Los Angeles Goodwill store for A & F apparel, which he then handed out to homeless people on Skid Row. He’s calling on viewers to donate their old A & F clothing to homeless shelters and share their experiences through social media using the #FitchTheHomeless hashtag.<\/p>\n