{"id":658163,"date":"2013-05-15T13:22:12","date_gmt":"2013-05-15T17:22:12","guid":{"rendered":"http:\/\/www.webpronews.com\/?p=230118"},"modified":"2013-05-15T13:22:12","modified_gmt":"2013-05-15T17:22:12","slug":"google-aims-to-simplify-mobile-shopping-with-chrome-google-io","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/658163","title":{"rendered":"Google Aims To Simplify Mobile Shopping With Chrome [Google I\/O]"},"content":{"rendered":"

According to Google, the abandonment rate of shopping carts on mobile is a whopping 97%. With that, they’re providing an HTML5 autocomplete function in mobile Chrome to fill out info in three steps: checkout button, review billing and shipping, and submit. That’s down from these 21 steps, as outlined during today’s Google I\/O keynote: <\/p>\n

1. Checkout Button
\n2. Sign in or Guest
\n3. Billing name
\n4. Credit Card Type
\n5. Cred Card Number
\n6. Expiration – MM
\n7. Expiration – YY
\n8. Credit Card CSC
\n9. Billing Address
\n10. Billing City
\n11. Billing State
\n12. Billing Zip
\n13. Billing Country
\n14. Shipping Address
\n15. Shipping City
\n16. Shipping State
\n17. Shipping Zip
\n18. Shipping Country
\n19. Shipping telephone
\n20. Contact Email
\n21. Submit<\/p>\n

So yeah, it’s easy to see where Google’s model could be a bit more helpful. <\/p>\n

The Verge, liveblogging the event<\/a>, says, “BIg play from Google to take its payment service to mobile in a subtle way.”<\/p>\n

<\/p>\n
\n

New web platform payment feature will make it easier to fill out forms and shop on mobile.#io13<\/a> #keynote<\/a> #io13chrome<\/a><\/p>\n

— Google Developers (@googledevs) May 15, 2013<\/a><\/p>\n<\/blockquote>\n