{"id":658172,"date":"2013-05-15T14:10:56","date_gmt":"2013-05-15T18:10:56","guid":{"rendered":"http:\/\/gigaom.com\/?p=645742"},"modified":"2013-05-15T14:10:56","modified_gmt":"2013-05-15T18:10:56","slug":"prepaid-gives-google-a-huge-android-boost-and-apple-has-noticed","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/658172","title":{"rendered":"Prepaid gives Google a huge Android boost (and Apple has noticed)"},"content":{"rendered":"

Wondering where the big surge in Android activations Google announced at I\/O<\/a> is coming from? In the U.S. at least, Google should be thanking the prepaid operators. According to The NPD Group<\/a>, one out of every three smartphone activations (32 percent) in the U.S. last quarter was on a prepaid no-contract plan.<\/p>\n

Since Android has long been the prepaid carrier\u2019s OS of choice, the vast majority of those devices ran Google\u2019s software. NPD\u2019s Mobile Phone Track service show that year-over-year prepaid smartphone unit sales doubled in the first quarter. Quarter over quarter, prepaid\u2019s overall share of the smartphone market jumped form 22 percent to 32 percent. NPD\u2019s VP of industry analysis Stephen Baker said Q1 marked the twelfth straight quarter of triple digit sales increases in the U.S.<\/p>\n

\"Q1<\/a><\/p>\n

Apple certainly isn\u2019t blind to the trend. In fact, it\u2019s been actively seeking out prepaid carrier partnerships in the last year working with carriers like Cricket Communications<\/a>, Straight Talk<\/a> and T-Mobile USA<\/a>. Though the iPhone\u2019s share of the prepaid smartphone market was only 8 percent, that’s up considerably from last year when it was a mere 2 percent. Samsung share of the prepaid smartphone market is big, 32 percent, but it\u2019s relatively stable, while Apple is on a big growth trajectory.<\/p>\n

\u201cFor consumers looking at prepaid phones today, value does not equate with finding phones that are cheap or obsolete,\u201d Baker said in a statement. \u201cIn fact, the Galaxy S2 and the iPhone 4S, two of the top five prepaid smartphone models in 2013, were among the top-selling phones overall just one year earlier.\u201d<\/p>\n

\"\"<\/p>\n

<\/a><\/p>\n

Related research and analysis from GigaOM Pro:<\/strong>
Subscriber content. Sign up for a free trial<\/a>.<\/p>\n