{"id":658959,"date":"2013-05-20T07:07:08","date_gmt":"2013-05-20T11:07:08","guid":{"rendered":"https:\/\/www.pehub.com\/?p=202946"},"modified":"2013-05-20T07:07:08","modified_gmt":"2013-05-20T11:07:08","slug":"yahoos-board-approves-1-1-billion-tumblr-acquisition-wsj","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/658959","title":{"rendered":"Yahoo\u2019s Board Approves $1.1 Billion Tumblr Acquisition: WSJ"},"content":{"rendered":"

Yahoo Inc’<\/strong>s board has approved a deal to buy blogging and social networking site Tumblr<\/strong> for $1.1 billion in cash, the Wall Street Journal cited people familiar with the matter as saying on Sunday.<\/p>\n

(Reuters) – Yahoo Inc’s board has approved a deal to buy blogging and social networking site Tumblr for $1.1 billion in cash, the Wall Street Journal cited people familiar with the matter as saying on Sunday.<\/p>\n

Such an acquisition would be Marissa Mayer’s largest deal since taking the helm of the once-iconic Internet company in July 2012. Yahoo is keen on fast-growing Tumblr because its younger user base would bolster the older website’s “cool factor,” the technology blog AllThingsD cited the sources as saying.<\/p>\n

Mayer, who spent 13 years at Google Inc, is trying to revitalize a former Internet powerhouse that in recent years has struggled with declining business. On its home page, Tumblr says it hosts 108 million blogs, with 50.7 billion posts between them.<\/p>\n

Yahoo declined to comment, while Tumblr did not respond to requests for comment.<\/p>\n

The deal comes after a recent failed attempt to buy a controlling stake in French video site Dailymotion, owned by France T\u00e9l\u00e9com SA. Tumblr, one of the more successful Internet start-ups out of New York, has only just begun earning revenue through advertising. On its home page, Tumblr says it hosts 108 million blogs, with 50.7 billion posts between them.<\/p>\n

Yahoo has invited press to an event in Manhattan on Monday at which it promised to “share something special,” without elaborating.<\/p>\n

The post Yahoo’s Board Approves $1.1 Billion Tumblr Acquisition: WSJ<\/a> appeared first on peHUB<\/a>.<\/p>\n

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<\/p>\n","protected":false},"excerpt":{"rendered":"

Yahoo Inc’s board has approved a deal to buy blogging and social networking site Tumblr for $1.1 billion in cash, the Wall Street Journal cited people familiar with the matter as saying on Sunday. (Reuters) – Yahoo Inc’s board has approved a deal to buy blogging and social networking site Tumblr for $1.1 billion in […]<\/p>\n","protected":false},"author":7426,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-658959","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/658959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7426"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=658959"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/658959\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=658959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=658959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=658959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}