{"id":659303,"date":"2013-05-21T14:10:10","date_gmt":"2013-05-21T18:10:10","guid":{"rendered":"http:\/\/bgr.com\/?p=571591"},"modified":"2013-05-21T14:10:10","modified_gmt":"2013-05-21T18:10:10","slug":"apple-is-still-the-worlds-most-valuable-brand","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/659303","title":{"rendered":"Apple is still the world\u2019s most valuable brand"},"content":{"rendered":"<p><center><a href=\"http:\/\/bgr.com\/2013\/05\/21\/apple-brand-value-analysis\/\" class=\"bgr-rss-featured-image bgr-rss-test-class\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/i0.wp.com\/boygeniusreport.files.wordpress.com\/2011\/07\/apple-sign-logo110712125041.jpg?resize=610%2C436\" class=\"attachment-feed_normal wp-post-image\" alt=\"Apple Brand Value Analysis\" title=\"Apple Brand Value Analysis\" width=\"610\" height=\"436\" \/><\/a><\/center>We all know that <a href=\"http:\/\/bgr.com\/2013\/04\/22\/apple-stock-price-upgrade-buy-rating-457312\/\">Apple shares have been taking a beating<\/a> over the past several months but is that really a reflection of a drop in the company&#8217;s underlying value as a brand? The <a href=\"http:\/\/www.marketingweek.co.uk\/trends\/the-top-100-most-valuable-global-brands-2013\/4006682.article\">latest brand value rankings from <em>MarketingWeek<\/em><\/a> suggest that the answer is &#8220;no,&#8221; since the publication found that <a href=\"http:\/\/bgr.com\/tag\/apple\">Apple&#8217;s<\/a> brand value has actually increased year-over-year and that it remains the best in the world. <em>MarketingWeek<\/em> says that a company&#8217;s brand value is calculated by multiplying its earnings by the &#8220;brand contribution&#8221; percentage that &#8220;is determined by the proportion of financial value that is generated by <a href=\"http:\/\/bgr.com\/2013\/04\/26\/ios-android-customer-loyalty-survey-467734\/\">the brand\u2019s ability to create loyalty<\/a>.&#8221;<\/p>\n<p><a href=\"http:\/\/bgr.com\/2013\/05\/21\/apple-brand-value-analysis\/\" class=\"more-link\"><em>Continue reading&#8230;<\/em><\/a><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/TheBoyGeniusReport\/~4\/OxvFGCZ1a_M\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We all know that Apple shares have been taking a beating over the past several months but is that really a reflection of a drop in the company&#8217;s underlying value as a brand? The latest brand value rankings from MarketingWeek suggest that the answer is &#8220;no,&#8221; since the publication found that Apple&#8217;s brand value has [&hellip;]<\/p>\n","protected":false},"author":7438,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-659303","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/659303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7438"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=659303"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/659303\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=659303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=659303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=659303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}