{"id":659415,"date":"2013-05-21T21:12:05","date_gmt":"2013-05-22T01:12:05","guid":{"rendered":"http:\/\/paidcontent.org\/?p=229337"},"modified":"2013-05-21T21:12:05","modified_gmt":"2013-05-22T01:12:05","slug":"pc-live-podcast-how-to-monetize-digital-content-advertising-or-paywall","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/659415","title":{"rendered":"pC LIVE Podcast: How to monetize digital content: Advertising or paywall?"},"content":{"rendered":"<p>Some publishers and content companies are betting their future on subscription revenue from readers and users, while others are keeping their content free and banking on advertising revenue to pay the way. What are the pros and cons of each model?<\/p>\n<p> <iframe loading=\"lazy\" style=\"border: none\" src=\"http:\/\/html5-player.libsyn.com\/embed\/episode\/id\/2321259\/height\/88\/width\/300\/theme\/legacy\/direction\/no\/autoplay\/no\/autonext\/no\/thumbnail\/yes\/preload\/no\/no_addthis\/no\/\" height=\"88\" width=\"300\" scrolling=\"no\"><\/iframe> <\/p>\n<p>(<a href=\"http:\/\/traffic.libsyn.com\/gigaom\/PC_LIVE_AD_OR_PAYWALL.mp3\">Download this episode<\/a>)<\/p>\n<p><a href=\"http:\/\/gigaom.libsyn.com\/rss\">Subscribe to GigaOM Podcasts via RSS<\/a><\/p>\n<p><a href=\"http:\/\/itunes.apple.com\/us\/podcast\/gigaom-commutist\/id560531494\">iTunes<\/a><\/p>\n<p><a href=\"http:\/\/www.stitcher.com\/\">Stitcher Radio<\/a><\/p>\n<p><strong>Moderated by:<\/strong><br \/> Mathew Ingram &#8211; Senior Writer, GigaOM \/ paidContent <\/p>\n<p><strong>Speakers:<\/strong><br \/> Bob Bowman &#8211; President and CEO, MLB Advanced Media<br \/> Raju Narisetti &#8211; SVP and Deputy Head of Strategy, News Corp<br \/> Justin Smith &#8211; President, Atlantic Media<br \/> Richard Tofel &#8211; President, ProPublica <\/p>\n<p><strong>PREVIOUS PAIDCONTENT PODCASTS:<\/strong><br \/> <a href=\"http:\/\/paidcontent.org\/2013\/05\/07\/pc-live-rewind-new-media-entities-panel-with-slate-vox-reddit-and-linkedin\/\">pC LIVE Podcast: New media entities: Slate, Vox, reddit and LinkedIn<\/a><\/p>\n<p><a href=\"http:\/\/paidcontent.org\/2013\/04\/30\/pc-live-re-run-david-karp-on-tumblr-in-the-media-landscape\/\">David Karp on Tumblr in the media landscape<\/a><\/p>\n<p><a href=\"http:\/\/paidcontent.org\/2013\/04\/23\/pc-live-re-run-blogging-elite-with-andrew-sullivan-maria-popova-and-tim-ferris\/\">Blogging Elite with Andrew Sullivan, Maria Popova, Tim Ferris and Andrew Ross Sorkin<\/a><\/p>\n<p><a href=\"http:\/\/paidcontent.org\/2013\/04\/16\/podcast-how-joey-coleman-crowdfunded-his-work-as-a-hyper-local-reporter\/\">How Joey Coleman crowdfunded his work as a hyper-local reporter<\/a><\/p>\n<p><a href=\"http:\/\/paidcontent.org\/2013\/04\/09\/podcast-whos-afraid-of-podcasts-as-a-business-not-earwolf\/\">Who&#8217;s afraid of podcasts? Not Earwolf<\/a><\/p>\n<p><a href=\"http:\/\/paidcontent.org\/2013\/04\/02\/podcast-how-hugh-howeys-wool-became-a-self-published-smash-hit\/\">How Hugh Howey&#8217;s <em>Wool<\/em> became a self-published smash hit<\/a><\/p>\n<p><a href=\"http:\/\/gigaom.com\/2013\/03\/26\/podcast-how-indie-game-stayed-indie-and-became-a-hit\/\">How <em>Indie Game<\/em> stayed indie and became a hit<\/a><\/p>\n<p> <img loading=\"lazy\" decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/stats.wordpress.com\/b.gif?host=gigaom.com&#038;blog=14960843&#038;%23038;post=648024&#038;%23038;subd=gigaom2&#038;%23038;ref=&#038;%23038;feed=1\" width=\"1\" height=\"1\" \/><\/p>\n<p><a href=\"http:\/\/pubads.g.doubleclick.net\/gampad\/jump?iu=\/1008864\/GigaOM_RSS_300x250&#038;sz=300x250&#038;%23038;c=427123\"><img decoding=\"async\" src=\"http:\/\/pubads.g.doubleclick.net\/gampad\/ad?iu=\/1008864\/GigaOM_RSS_300x250&#038;sz=300x250&#038;%23038;c=427123\" \/><\/a><\/p>\n<p><strong>Related research and analysis from GigaOM Pro:<\/strong><br \/>Subscriber content. <a href=\"http:\/\/pro.gigaom.com\/?utm_source=media&#038;utm_medium=editorial&#038;utm_campaign=auto3&#038;utm_term=648024+pc-live-podcast-how-to-monetize-digital-content-advertising-or-paywall-2&#038;utm_content=calbrecht\">Sign up for a free trial<\/a>.<\/p>\n<ul><\/ul>\n<p><img width='1' height='1' src='http:\/\/gigaom.feedsportal.com\/c\/34996\/f\/646446\/s\/2c3a6819\/mf.gif' border='0'\/><\/p>\n<div class='mf-viral'>\n<table border='0'>\n<tr>\n<td valign='middle'><a href=\"http:\/\/share.feedsportal.com\/share\/twitter\/?u=http%3A%2F%2Fpaidcontent.org%2F2013%2F05%2F21%2Fpc-live-podcast-how-to-monetize-digital-content-advertising-or-paywall%2F&#038;t=pC+LIVE+Podcast%3A+How+to+monetize+digital+content%3A+Advertising+or+paywall%3F\" ><img decoding=\"async\" src=\"http:\/\/res3.feedsportal.com\/social\/twitter.png\" border=\"0\" \/><\/a>&nbsp;<a href=\"http:\/\/share.feedsportal.com\/share\/facebook\/?u=http%3A%2F%2Fpaidcontent.org%2F2013%2F05%2F21%2Fpc-live-podcast-how-to-monetize-digital-content-advertising-or-paywall%2F&#038;t=pC+LIVE+Podcast%3A+How+to+monetize+digital+content%3A+Advertising+or+paywall%3F\" ><img decoding=\"async\" src=\"http:\/\/res3.feedsportal.com\/social\/facebook.png\" border=\"0\" \/><\/a>&nbsp;<a href=\"http:\/\/share.feedsportal.com\/share\/linkedin\/?u=http%3A%2F%2Fpaidcontent.org%2F2013%2F05%2F21%2Fpc-live-podcast-how-to-monetize-digital-content-advertising-or-paywall%2F&#038;t=pC+LIVE+Podcast%3A+How+to+monetize+digital+content%3A+Advertising+or+paywall%3F\" ><img decoding=\"async\" src=\"http:\/\/res3.feedsportal.com\/social\/linkedin.png\" border=\"0\" \/><\/a>&nbsp;<a href=\"http:\/\/share.feedsportal.com\/share\/gplus\/?u=http%3A%2F%2Fpaidcontent.org%2F2013%2F05%2F21%2Fpc-live-podcast-how-to-monetize-digital-content-advertising-or-paywall%2F&#038;t=pC+LIVE+Podcast%3A+How+to+monetize+digital+content%3A+Advertising+or+paywall%3F\" ><img decoding=\"async\" src=\"http:\/\/res3.feedsportal.com\/social\/googleplus.png\" border=\"0\" \/><\/a>&nbsp;<a href=\"http:\/\/share.feedsportal.com\/share\/email\/?u=http%3A%2F%2Fpaidcontent.org%2F2013%2F05%2F21%2Fpc-live-podcast-how-to-monetize-digital-content-advertising-or-paywall%2F&#038;t=pC+LIVE+Podcast%3A+How+to+monetize+digital+content%3A+Advertising+or+paywall%3F\" ><img decoding=\"async\" src=\"http:\/\/res3.feedsportal.com\/social\/email.png\" border=\"0\" \/><\/a><\/td>\n<td valign='middle'><\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p><a href=\"http:\/\/da.feedsportal.com\/r\/165665266115\/u\/49\/f\/646446\/c\/34996\/s\/2c3a6819\/a2.htm\"><img decoding=\"async\" src=\"http:\/\/da.feedsportal.com\/r\/165665266115\/u\/49\/f\/646446\/c\/34996\/s\/2c3a6819\/a2.img\" border=\"0\"\/><\/a><img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"http:\/\/pi.feedsportal.com\/r\/165665266115\/u\/49\/f\/646446\/c\/34996\/s\/2c3a6819\/a2t.img\" border=\"0\"\/><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=nNydg7YT_J4:PK3ZIP1BQV0:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/OmMalik\/~4\/nNydg7YT_J4\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some publishers and content companies are betting their future on subscription revenue from readers and users, while others are keeping their content free and banking on advertising revenue to pay the way. What are the pros and cons of each model? (Download this episode) Subscribe to GigaOM Podcasts via RSS iTunes Stitcher Radio Moderated by: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-659415","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/659415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=659415"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/659415\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=659415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=659415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=659415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}