{"id":659602,"date":"2013-05-22T12:00:35","date_gmt":"2013-05-22T16:00:35","guid":{"rendered":"http:\/\/paidcontent.org\/?p=229775"},"modified":"2013-05-22T12:00:35","modified_gmt":"2013-05-22T16:00:35","slug":"soo-meta-the-storify-for-online-video-storytelling-launches-to-the-public","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/659602","title":{"rendered":"Soo Meta, the Storify for online video storytelling, launches to the public"},"content":{"rendered":"<p>Let me tell you a little secret about the way online journalism works: Most news sites, GigaOM included, have a repertoire of just a few types of stories. There\u2019s the short news story, the long thought piece, and the hands-on review, complete with a video featuring lots of close-ups. Attempts to tell stories in new ways are rare &#8211; that\u2019s why I was pretty excited when I first heard about <a href=\"http:\/\/www.soometa.com\/\">Soo Meta<\/a>, back when it was still in private alpha last October.<\/p>\n<p>Soo Meta is the latest product of the Budapest-based online video startup Dragontape, which <a href=\"http:\/\/gigaom.com\/2011\/06\/16\/dragontape-iphone\/\">has also developed a video curation app called Dragontape<\/a>. After months of testing, the company is now ready to unveil Soo Meta as a new platform for online video storytelling.<\/p>\n<p>Here\u2019s how Soo Meta works: The platform offers content producers and curators an easy way to mix videos with still images, text, links, music, polls and even RSS feeds. The results look like video slideshows, and can range from simple annotations to complex remixes. Take a look below for an example:<\/p>\n<p> <iframe loading=\"lazy\" src=\"http:\/\/www.soometa.com\/stories\/2273#e\" height=\"424\" width=\"600\" frameborder=\"0\"><\/iframe> <\/p>\n<p>There are a few things that I find especially intriguing about Soo Meta: Each story doesn\u2019t just consist of a video, but also a Storify-like story line. Users can either click play to watch the video, or scroll down and browse through the quotes, photos and other elements that make up the story.<\/p>\n<p>The other interesting aspect about Soo Meta is how easy it is to gather media for your video stories. There is a bookmarklet that lets you grab images, videos and quotes from any website. Alternatively, users can manually add Urls to the content they want to use, or even upload their own images to the service. These different elements can then be organized on a timeline, mixed together and annotated.<\/p>\n<p>Playing with Soo Meta is definitely fun, but I also found it challenging to actually decide on the stories I wanted to tell. Thinking out of the box ain\u2019t easy. Still, I could see this become a great tool for online journalists who want to use video in novel ways, or even just annotate third-party videos and put them into context. Even a Storify-like approach of curation of third-party quotes could work great. For example, why not mix highlights of Microsoft\u2019s Xbox One reveal with quotes from journalists who covered the event?<\/p>\n<p>I could also see annotated and visualized podcasts being a big use case, but the makers of Soo Meta have another idea in mind: The company is betting that a combination of online video and polls will bring in whole new audiences. Dragontape co-founder and CEO Tam\u00e1s Szak\u00e1l told me that the inspiration for this feature came from teachers using the service. &#8220;For them its a really cool way to give more engaging assignments to students,&#8221; Szak\u00e1l said.<\/p>\n<p>He added that it would also be great for bloggers to engage with their audience, and get measurable feedback through analytics. For this, Szak\u00e1l argued, people will pay. Soo Meta\u2019s freemium model offers advanced polling features and analytics for a monthly fee. Paying users will also get an option to edit stories collaboratively, and share them privately within groups or companies.<\/p>\n<p>So what&#8217;s next for Soo Meta? Szak\u00e1l said that his team of three wants to improve the mobile experience, and strike partnerships to integrate the platform with tools and sites for educators and others. A WordPress plugin is <a href=\"http:\/\/wordpress.org\/plugins\/soometa\/screenshots\/\">already available<\/a>, and a full-blown mobile editor is already in the pipeline as well.<\/p>\n<p>An integration into smart TVs is also a possibility. But for now, the company wants to concentrate on perfecting the tools for creators to get people to use it &#8211; and hopefully inspire new types of stories. &#8220;The goal is of course to make Soo Meta <em>the<\/em> platform for digital storytelling that makes it a lot easier and faster for teachers, bloggers and journalists to create more engaging experiences,&#8221; said Szak\u00e1l.<\/p>\n<p> <img loading=\"lazy\" decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/stats.wordpress.com\/b.gif?host=gigaom.com&#038;blog=14960843&#038;%23038;post=648058&#038;%23038;subd=gigaom2&#038;%23038;ref=&#038;%23038;feed=1\" width=\"1\" height=\"1\" \/><\/p>\n<p><a href=\"http:\/\/pubads.g.doubleclick.net\/gampad\/jump?iu=\/1008864\/GigaOM_RSS_300x250&#038;sz=300x250&#038;%23038;c=171839\"><img decoding=\"async\" src=\"http:\/\/pubads.g.doubleclick.net\/gampad\/ad?iu=\/1008864\/GigaOM_RSS_300x250&#038;sz=300x250&#038;%23038;c=171839\" \/><\/a><\/p>\n<p><strong>Related research and analysis from GigaOM Pro:<\/strong><br \/>Subscriber content. <a href=\"http:\/\/pro.gigaom.com\/?utm_source=media&#038;utm_medium=editorial&#038;utm_campaign=auto3&#038;utm_term=648058+soo-meta-the-storify-for-online-video-storytelling-launches-to-the-public&#038;utm_content=jroettgers\">Sign up for a free trial<\/a>.<\/p>\n<ul>\n<li><a href=\"http:\/\/pro.gigaom.com\/2012\/12\/connected-consumer-2013-how-2012-laid-the-groundwork-for-change\/?utm_source=media&#038;utm_medium=editorial&#038;utm_campaign=auto3&#038;utm_term=648058+soo-meta-the-storify-for-online-video-storytelling-launches-to-the-public&#038;utm_content=jroettgers\">How consumer media will change in 2013<\/a><\/li>\n<li><a href=\"http:\/\/pro.gigaom.com\/2012\/11\/ott-technologies-and-strategies-for-broadcasters\/?utm_source=media&#038;utm_medium=editorial&#038;utm_campaign=auto3&#038;utm_term=648058+soo-meta-the-storify-for-online-video-storytelling-launches-to-the-public&#038;utm_content=jroettgers\">OTT technologies and strategies for broadcasters<\/a><\/li>\n<li><a href=\"http:\/\/pro.gigaom.com\/2012\/10\/what-the-shift-to-the-cloud-means-for-the-future-epg\/?utm_source=media&#038;utm_medium=editorial&#038;utm_campaign=auto3&#038;utm_term=648058+soo-meta-the-storify-for-online-video-storytelling-launches-to-the-public&#038;utm_content=jroettgers\">What the shift to the cloud means for the future EPG<\/a><\/li>\n<\/ul>\n<p><img width='1' height='1' src='http:\/\/gigaom.feedsportal.com\/c\/34996\/f\/646446\/s\/2c4369d4\/mf.gif' border='0'\/><\/p>\n<div class='mf-viral'>\n<table border='0'>\n<tr>\n<td valign='middle'><a href=\"http:\/\/share.feedsportal.com\/share\/twitter\/?u=http%3A%2F%2Fpaidcontent.org%2F2013%2F05%2F22%2Fsoo-meta-the-storify-for-online-video-storytelling-launches-to-the-public%2F&#038;t=Soo+Meta%2C+the+Storify+for+online+video+storytelling%2C+launches+to+the+public\" ><img decoding=\"async\" src=\"http:\/\/res3.feedsportal.com\/social\/twitter.png\" border=\"0\" \/><\/a>&nbsp;<a href=\"http:\/\/share.feedsportal.com\/share\/facebook\/?u=http%3A%2F%2Fpaidcontent.org%2F2013%2F05%2F22%2Fsoo-meta-the-storify-for-online-video-storytelling-launches-to-the-public%2F&#038;t=Soo+Meta%2C+the+Storify+for+online+video+storytelling%2C+launches+to+the+public\" ><img decoding=\"async\" src=\"http:\/\/res3.feedsportal.com\/social\/facebook.png\" border=\"0\" \/><\/a>&nbsp;<a href=\"http:\/\/share.feedsportal.com\/share\/linkedin\/?u=http%3A%2F%2Fpaidcontent.org%2F2013%2F05%2F22%2Fsoo-meta-the-storify-for-online-video-storytelling-launches-to-the-public%2F&#038;t=Soo+Meta%2C+the+Storify+for+online+video+storytelling%2C+launches+to+the+public\" ><img decoding=\"async\" src=\"http:\/\/res3.feedsportal.com\/social\/linkedin.png\" border=\"0\" \/><\/a>&nbsp;<a href=\"http:\/\/share.feedsportal.com\/share\/gplus\/?u=http%3A%2F%2Fpaidcontent.org%2F2013%2F05%2F22%2Fsoo-meta-the-storify-for-online-video-storytelling-launches-to-the-public%2F&#038;t=Soo+Meta%2C+the+Storify+for+online+video+storytelling%2C+launches+to+the+public\" ><img decoding=\"async\" src=\"http:\/\/res3.feedsportal.com\/social\/googleplus.png\" border=\"0\" \/><\/a>&nbsp;<a href=\"http:\/\/share.feedsportal.com\/share\/email\/?u=http%3A%2F%2Fpaidcontent.org%2F2013%2F05%2F22%2Fsoo-meta-the-storify-for-online-video-storytelling-launches-to-the-public%2F&#038;t=Soo+Meta%2C+the+Storify+for+online+video+storytelling%2C+launches+to+the+public\" ><img decoding=\"async\" src=\"http:\/\/res3.feedsportal.com\/social\/email.png\" border=\"0\" \/><\/a><\/td>\n<td valign='middle'><\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p><a href=\"http:\/\/da.feedsportal.com\/r\/165664226387\/u\/49\/f\/646446\/c\/34996\/s\/2c4369d4\/a2.htm\"><img decoding=\"async\" src=\"http:\/\/da.feedsportal.com\/r\/165664226387\/u\/49\/f\/646446\/c\/34996\/s\/2c4369d4\/a2.img\" border=\"0\"\/><\/a><img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"http:\/\/pi.feedsportal.com\/r\/165664226387\/u\/49\/f\/646446\/c\/34996\/s\/2c4369d4\/a2t.img\" border=\"0\"\/><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=1PT0Ptu5t-k:CIBa14ajWFU:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/OmMalik\/~4\/1PT0Ptu5t-k\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let me tell you a little secret about the way online journalism works: Most news sites, GigaOM included, have a repertoire of just a few types of stories. There\u2019s the short news story, the long thought piece, and the hands-on review, complete with a video featuring lots of close-ups. Attempts to tell stories in new [&hellip;]<\/p>\n","protected":false},"author":2854,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-659602","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/659602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/2854"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=659602"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/659602\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=659602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=659602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=659602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}