{"id":659822,"date":"2013-05-23T08:00:35","date_gmt":"2013-05-23T12:00:35","guid":{"rendered":"http:\/\/betanews.com\/?p=153761"},"modified":"2013-05-23T08:00:35","modified_gmt":"2013-05-23T12:00:35","slug":"microsoft-recruits-siri-to-highlight-the-ipads-failings","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/659822","title":{"rendered":"Microsoft recruits Siri to highlight the iPad\u2019s failings"},"content":{"rendered":"

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I\u2019m not a fan of the “Scroogled<\/a>” campaign, because Microsoft is just attacking Google rather than focusing on selling its own products. It\u2019s a negative campaign dressed up as consumer championing, and I don\u2019t think it does the software giant any favours.<\/p>\n

However, I do like the new Windows 8 commercial which is a clever attack on the Apple iPad (a device I own and love).<\/p>\n

In the 30-second spot, which is called “Windows 8: less talking, more doing”, Microsoft highlights things that the iPad can\u2019t do that Windows 8 tablets can, and cleverly employs the voice of Siri to point out the failings of Apple\u2019s device.<\/p>\n

The advert starts by showing an iPad sitting next to an ASUS VivoTab Smart tablet. As Windows 8\u2019s live tiles refresh, Siri admits, “Sorry, I don\u2019t update like that”. Next the VivoTab is shown running two apps side by side, while Siri bemoans the fact she can “only do one thing at a time”.<\/p>\n

While the ASUS device displays PowerPoint, the iPad shows a virtual piano keyboard and Siri suggests they “just play Chopsticks” instead.<\/p>\n

While I like the ad, and really appreciate its inventive use of Siri, it could be argued there\u2019s no clear winner in it. The iPad appears simple, but the Windows 8 tablet overly complicated. And if Apple was to make a response it could simply show all the official apps that exist on iPad that are entirely absent from Windows 8, like Facebook, Twitter, YouTube, Gmail, Google Maps, BBC iPlayer\u2026<\/p>\n

But that\u2019s just my opinion. What do you think of Microsoft\u2019s new ad?<\/p>\n