{"id":659872,"date":"2013-05-23T14:26:43","date_gmt":"2013-05-23T18:26:43","guid":{"rendered":"http:\/\/www.webpronews.com\/?p=231894"},"modified":"2013-05-23T14:26:43","modified_gmt":"2013-05-23T18:26:43","slug":"kmarts-big-gas-savings-ad-may-make-you-ship-your-pants","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/659872","title":{"rendered":"Kmart\u2019s \u2018Big Gas Savings\u2019 Ad May Make You Ship Your Pants"},"content":{"rendered":"<p>Kmart is killing it with the ads as of late. Last month, the retailer <a href=\"http:\/\/www.webpronews.com\/ship-my-pants-ad-seems-to-be-working-for-kmart-2013-04\">came out of left field<\/a> and dropped a contender for funniest ad of year with &#8220;Ship My Pants.&#8221;<\/p>\n<p>Like that ad, Kmart&#8217;s new ad &#8220;Big Gas Saving&#8221; makes use of a language trick to make the innocent sound a bit salty. Man, those sure are some big gas savings. <\/p>\n<p>The &#8220;Ship My Pants&#8221; ad currently boasts over 17.3 million views on YouTube. I think you can call that a massive success for any ad. With the new spot, Kmart has created another winner.<\/p>\n<p>Check it out:<\/p>\n<p><iframe loading=\"lazy\" width=\"616\" height=\"347\" src=\"http:\/\/www.youtube.com\/embed\/m1yir-p68xM\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>With &#8220;Ship My Pants,&#8221; Kmart saw a lot of social media support, mostly thanks a well-advertised Twitter hashtag. This time, people are continuing the trend of hashtagging their delight with the ad:<\/p>\n<blockquote class=\"twitter-tweet\" data-cards=\"hidden\">\n<p>Kmart is on FIRE!!! RT @<a href=\"https:\/\/twitter.com\/matt_fletch\">matt_fletch<\/a>: Kmart does it again! This is hilarious. <a href=\"https:\/\/twitter.com\/search\/%23BigGasSavings\">#BigGasSavings<\/a> <a href=\"http:\/\/t.co\/EQqlcRlk7w\" title=\"http:\/\/ow.ly\/lkqkU\">ow.ly\/lkqkU<\/a><\/p>\n<p>&mdash; Matthew James Morgan (@MattMO2Go) <a href=\"https:\/\/twitter.com\/MattMO2Go\/status\/337611809529937921\">May 23, 2013<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"http:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?a=HmM202YnuCw:28F0J72Vw9w:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?a=HmM202YnuCw:28F0J72Vw9w:wF9xT3WuBAs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?i=HmM202YnuCw:28F0J72Vw9w:wF9xT3WuBAs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?a=HmM202YnuCw:28F0J72Vw9w:7Q72WNTAKBA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?d=7Q72WNTAKBA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?a=HmM202YnuCw:28F0J72Vw9w:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?i=HmM202YnuCw:28F0J72Vw9w:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?a=HmM202YnuCw:28F0J72Vw9w:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?a=HmM202YnuCw:28F0J72Vw9w:mfZ73u_VV2s\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?i=HmM202YnuCw:28F0J72Vw9w:mfZ73u_VV2s\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/webpronews\/all\/~4\/HmM202YnuCw\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kmart is killing it with the ads as of late. Last month, the retailer came out of left field and dropped a contender for funniest ad of year with &#8220;Ship My Pants.&#8221; Like that ad, Kmart&#8217;s new ad &#8220;Big Gas Saving&#8221; makes use of a language trick to make the innocent sound a bit salty. [&hellip;]<\/p>\n","protected":false},"author":7357,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-659872","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/659872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7357"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=659872"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/659872\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=659872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=659872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=659872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}