{"id":659908,"date":"2013-05-23T08:06:05","date_gmt":"2013-05-23T12:06:05","guid":{"rendered":"http:\/\/techcrunch.com\/?p=821781"},"modified":"2013-05-23T08:06:05","modified_gmt":"2013-05-23T12:06:05","slug":"microsofts-cheap-shot-at-the-ipad-actually-points-out-exactly-why-windows-8-tabs-suck","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/659908","title":{"rendered":"Microsoft&#8217;s Cheap Shot At The iPad Actually Points Out Exactly Why Windows 8 Tabs Suck"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"70\" src=\"http:\/\/tctechcrunch2011.files.wordpress.com\/2013\/05\/ipadvsurface.png?w=100&amp;h=70&amp;crop=1\" class=\"attachment-tc-carousel-river-thumb wp-post-image\" alt=\"ipadvsurface\" style=\"float: left; margin: 0 10px 7px 0;\" \/><span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text\/html' width='640' height='390' src='http:\/\/www.youtube.com\/embed\/86JMcy5OqZA?version=3&#038;rel=1&#038;%23038;fs=1&#038;%23038;showsearch=0&#038;%23038;showinfo=1&#038;%23038;iv_load_policy=1&#038;%23038;wmode=transparent' frameborder='0'><\/iframe><\/span><\/p>\n<p>Being behind in a market sucks, and it&#8217;s understandable to want to lash out at the top dog, as Microsoft has shown it&#8217;s willing to do with Google in search and email, and now with Apple in tablet computers. A brand new Windows 8 ad pits the iPad against Microsoft&#8217;s Windows 8 tablet, in an attempt to show how much more versatile the Asus VivoTab is vs. the iOS device.<\/p>\n<p>Microsoft uses Siri&#8217;s voice (which isn&#8217;t difficult, given that it&#8217;s a fairly generic computer-generated female tone) to highlight what the Windows 8 tablet can do that the iPad can&#8217;t, including things like live tiles (it took me a couple views to figure out what &#8220;I don&#8217;t update like that&#8221; even meant), Windows Snap multitasking, and&#8230; PowerPoint. Then finally we get a price comparison, showing the much cheaper price tag for the Asus.<\/p>\n<p>The problem is that not only is the Siri construct weak and her actual lines poorly written, but the abilities Microsoft chooses to highlight show exactly why it doesn&#8217;t &#8220;get&#8221; the tablet market. People aren&#8217;t looking for multitasking PowerPoint slide deck-creating machines; they have computers for that.<\/p>\n<p>The closing bit here is maybe the worst part; showing that Apple&#8217;s iPad can easily provide a remarkably realistic experience for playing Chopsticks on the screen is not the way to trash your competition, especially if you noticeably can&#8217;t offer up an equivalent experience on your own hardware. Apple uses that in its own ads for a reason, and that&#8217;s to highlight the magical, delightful experiences users can have on its device. Countering that with a bunch of sober (though admittedly useful) features isn&#8217;t the way to turn the tide back in your favor.<\/p>\n<p><em>An earlier version of this post mistakenly identified the Asus VivoTab in this ad as a Surface.<\/em><\/p>\n<p>  <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/gocomments\/tctechcrunch2011.wordpress.com\/821781\/\"><\/a> <\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/crunchgear?a=lEYCOJg45_Q:21Zp-e3O10c:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/crunchgear?i=lEYCOJg45_Q:21Zp-e3O10c:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/crunchgear?a=lEYCOJg45_Q:21Zp-e3O10c:F7zBnMyn0Lo\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/crunchgear?i=lEYCOJg45_Q:21Zp-e3O10c:F7zBnMyn0Lo\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/crunchgear?a=lEYCOJg45_Q:21Zp-e3O10c:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/crunchgear?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Being behind in a market sucks, and it&#8217;s understandable to want to lash out at the top dog, as Microsoft has shown it&#8217;s willing to do with Google in search and email, and now with Apple in tablet computers. A brand new Windows 8 ad pits the iPad against Microsoft&#8217;s Windows 8 tablet, in an [&hellip;]<\/p>\n","protected":false},"author":6449,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-659908","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/659908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/6449"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=659908"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/659908\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=659908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=659908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=659908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}