{"id":660492,"date":"2013-05-28T09:36:50","date_gmt":"2013-05-28T13:36:50","guid":{"rendered":"http:\/\/gigaom.com\/?p=649665"},"modified":"2013-05-28T09:36:50","modified_gmt":"2013-05-28T13:36:50","slug":"lg-debuts-a-new-nexus-4-its-white-sorta-but-why","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/660492","title":{"rendered":"LG debuts a new Nexus 4: It\u2019s white! Sorta. But why?"},"content":{"rendered":"<p>I&#8217;m not sure any potential <a href=\"https:\/\/play.google.com\/store\/devices\/details?id=nexus_4_8gb&amp;feature=device-featured#?t=W251bGwsMSwyLDIwMiwibnVsbC13ZWJfaG9tZV81MDAwMDA1X25leHVzVVNfZGV2aWNlc19VU19fNTAwMDAwNV9uZXh1c1VTXzFfcHJvbW9fMTM2OTI2OTM5OTMxNCJd\">Nexus 4 buyers<\/a> have been waiting for the handset in a new color, but on Tuesday, one was launched.<a href=\"http:\/\/www.lgnewsroom.com\/newsroom\/contents\/63454\"> LG announced the Nexus 4 White<\/a>, which has one single difference from the original Nexus 4: it&#8217;s white. Instead of an all-black case and cover, the new Android 4.2 phone has a white back and side. That&#8217;s it. There&#8217;s no change to the front face of the device.<\/p>\n<p style=\"text-align:center;\"><a href=\"http:\/\/gigaom2.files.wordpress.com\/2013\/05\/lg-nexus4-white-0220130524154034936.jpg\"><img loading=\"lazy\" decoding=\"async\"  alt=\"LG Nexus 4 White angled\" src=\"http:\/\/gigaom2.files.wordpress.com\/2013\/05\/lg-nexus4-white-0220130524154034936-e1369746938120.jpg?w=566&#038;h=666\" width=\"566\" height=\"666\" class=\"aligncenter  wp-image-649679\" \/><\/a><\/p>\n<p>I&#8217;m a bit stymied as to why LG even bothered, to be honest. It could have just sold a white case back to accomplish much of the same customization. And I doubt people aren&#8217;t buying the original Nexus, which debuted in October of last year, because it doesn&#8217;t come in white. Then again, I didn&#8217;t think millions would go berserk when Apple first added a white iPhone to its lineup either, so who knows?<\/p>\n<p><a href=\"http:\/\/gigaom2.files.wordpress.com\/2013\/05\/lg-nexus4-white-0320130524154034942.jpg\"><img loading=\"lazy\" decoding=\"async\"  alt=\"LG Nexus 4 White back\" src=\"http:\/\/gigaom2.files.wordpress.com\/2013\/05\/lg-nexus4-white-0320130524154034942.jpg?w=225&#038;h=300\" width=\"225\" height=\"300\" class=\"alignleft size-medium wp-image-649680\" \/><\/a>My color blindness aside, the Nexus 4 is still an exceptional value at $299 (8 GB) or $349 (16 GB), fully unlocked and contract free. The phone doesn&#8217;t (officially) support speedy LTE networks; instead it works on HSPA+ 42, which <a href=\"http:\/\/gigaom.com\/2012\/11\/13\/nexus-4-review-a-fantastic-phone-even-without-lte\/\">I found plenty fast enough for most uses when reviewing the phone<\/a>.<\/p>\n<p>From a hardware perspective, it may not compete against the latest Android flagships from Samsung, HTC, and LG but it&#8217;s not a slouch either with a Qualcomm Snapdragon S4 Pro chip, 8 megapixel camera, 4.7-inch 1280 x 768 IPS touchscreen, and 2 GB of memory.<\/p>\n<p>Whether you opt for black or white, I&#8217;d recommend spending the extra $50 for the 16 GB model as there is no memory expansion slot. And if you buy the Nexus 4 in White, consider passing on the bumper that Google sells: It&#8217;s just going to cover up that white sidewall!<\/p>\n<p>  <img loading=\"lazy\" decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/stats.wordpress.com\/b.gif?host=gigaom.com&#038;blog=14960843&#038;%23038;post=649665&#038;%23038;subd=gigaom2&#038;%23038;ref=&#038;%23038;feed=1\" width=\"1\" height=\"1\" \/><\/p>\n<p><a href=\"http:\/\/pubads.g.doubleclick.net\/gampad\/jump?iu=\/1008864\/GigaOM_RSS_300x250&#038;sz=300x250&#038;%23038;c=735710\"><img decoding=\"async\" src=\"http:\/\/pubads.g.doubleclick.net\/gampad\/ad?iu=\/1008864\/GigaOM_RSS_300x250&#038;sz=300x250&#038;%23038;c=735710\" \/><\/a><\/p>\n<p><strong>Related research and analysis from GigaOM Pro:<\/strong><br \/>Subscriber content. <a href=\"http:\/\/pro.gigaom.com\/?utm_source=mobile&#038;utm_medium=editorial&#038;utm_campaign=auto3&#038;utm_term=649665+nexus-4-white-launch&#038;utm_content=kevintofel\">Sign up for a free trial<\/a>.<\/p>\n<ul>\n<li><a href=\"http:\/\/pro.gigaom.com\/2011\/09\/the-future-of-mobile-a-segment-analysis-by-gigaom-pro\/?utm_source=mobile&#038;utm_medium=editorial&#038;utm_campaign=auto3&#038;utm_term=649665+nexus-4-white-launch&#038;utm_content=kevintofel\">The future of mobile: a segment analysis by GigaOM Pro<\/a><\/li>\n<li><a href=\"http:\/\/pro.gigaom.com\/2011\/08\/what-the-google-motorola-deal-means-for-android-microsoft-and-the-mobile-industry\/?utm_source=mobile&#038;utm_medium=editorial&#038;utm_campaign=auto3&#038;utm_term=649665+nexus-4-white-launch&#038;utm_content=kevintofel\">What the Google-Motorola deal means for Android, Microsoft and the mobile industry<\/a><\/li>\n<li><a href=\"http:\/\/pro.gigaom.com\/report\/where-new-opportunity-lies-in-the-mobile-operating-system-space\/?utm_source=mobile&#038;utm_medium=editorial&#038;utm_campaign=auto3&#038;utm_term=649665+nexus-4-white-launch&#038;utm_content=kevintofel\">Where new opportunity lies in the mobile operating system space<\/a><\/li>\n<\/ul>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=gsB_SvdB2Yw:x71qn81EquI:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/OmMalik\/~4\/gsB_SvdB2Yw\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;m not sure any potential Nexus 4 buyers have been waiting for the handset in a new color, but on Tuesday, one was launched. LG announced the Nexus 4 White, which has one single difference from the original Nexus 4: it&#8217;s white. Instead of an all-black case and cover, the new Android 4.2 phone has [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-660492","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/660492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=660492"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/660492\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=660492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=660492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=660492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}