{"id":661043,"date":"2013-05-30T11:48:02","date_gmt":"2013-05-30T15:48:02","guid":{"rendered":"http:\/\/paidcontent.org\/?p=230150"},"modified":"2013-05-30T11:48:02","modified_gmt":"2013-05-30T15:48:02","slug":"netflix-wants-to-spend-up-to-15-percent-of-its-content-cash-on-originals","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/661043","title":{"rendered":"Netflix wants to spend up to 15 percent of its content cash on originals"},"content":{"rendered":"

Netflix wants to spend up to 15 of its entire licensing budget on the production of original content within the next few years, according to Netflix Chief Content Officer Ted Sarandos, who said Thursday at the Nomura 3rd Annual U.S. Media & Telecom Summit in New York that the company is going to keep growing its original content output over the next few years,\u00a0with the goal of roughly doubling the number of titles within the next 18 months.<\/p>\n

The company is currently spending around five percent of its content money on originals like House of Cards<\/em>, Hemlock Grove<\/em> and the new season of Arrested Development<\/em>. Asked about that show, Sarandos said that the company had extremely high expectations about the initial viewership of the show. \u201cAnd it met our expectations, and we are thrilled,\u201d he said.<\/p>\n

He added that the viewers also seem to love the show, despite a few early bad reviews. 80 percent of the viewers who watched the show within the first 24 hours rated it four or five stars, Sarandos revealed.<\/p>\n

Sarandos also had a to answer a few questions about the company\u2019s decision not to renew its deal with Viacom, which has led to the company removing popular kids shows like Dora<\/em>, Spongebob<\/em> and Blue\u2019s Clues<\/em><\/a>. Sarandos defended the move, pointing to some of the other kids content that Netflix has added recently and saying: \u201cI feel like that was the right trade-off.\u201d<\/p>\n

Sarandos said that slate deals like the previous agreement with Viacom, which force Netflix to buy a wide breadth of content, often simply aren\u2019t worth the money, especially if the same content is available elsewhere as well. \u201cWe value that content for sure. We just disagreed on the value of the content,\u201d he said.<\/p>\n

However, Netflix executives have stated in the past that they\u2019d be willing to license some of Viacom\u2019s more popular shows individually, and Sarandos said Thursday that this\u00a0option is still on the table: \u201cThese discussions are ongoing,\u201d he explained.<\/p>\n

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