{"id":661727,"date":"2013-08-06T08:30:00","date_gmt":"2013-08-06T12:30:00","guid":{"rendered":"http:\/\/serkadis.com\/index\/?guid=2381b91d80fc5da99eca44fa0e42c3cc"},"modified":"2013-07-16T17:51:18","modified_gmt":"2013-07-16T21:51:18","slug":"counting-down-makes-time-pass-more-quickly","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/661727","title":{"rendered":"Counting Down Makes Time Pass More Quickly"},"content":{"rendered":"<p>When research participants were asked to give a hand-exercise ball 25 squeezes, the time required for the task felt <strong>20% shorter<\/strong> to those who counted down from 25 to 1 than to those who counted from 1 to 25, say Edith Shalev of Technion Israel Institute of Technology and Vicki G. Morwitz of New York University. In a related experiment, people who squeezed a hand grip while counting down, rather than up, had a <strong>more favorable attitude<\/strong> about the product and expressed a greater willingness to buy it. Counting down may seem more exciting than counting upward, and the distraction may decrease time judgments, the researchers say.<\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.harvardbusiness.org\/~ff\/harvardbusiness?a=YqmyNguLBj4:0UdeZXriZoQ:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/harvardbusiness?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.harvardbusiness.org\/~ff\/harvardbusiness?a=YqmyNguLBj4:0UdeZXriZoQ:bcOpcFrp8Mo\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/harvardbusiness?d=bcOpcFrp8Mo\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/harvardbusiness\/~4\/YqmyNguLBj4\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When research participants were asked to give a hand-exercise ball 25 squeezes, the time required for the task felt 20% shorter to those who counted down from 25 to 1 than to those who counted from 1 to 25, say Edith Shalev of Technion Israel Institute of Technology and Vicki G. Morwitz of New York [&hellip;]<\/p>\n","protected":false},"author":8460,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-661727","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/661727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/8460"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=661727"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/661727\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=661727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=661727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=661727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}