{"id":661868,"date":"2013-08-06T11:12:50","date_gmt":"2013-08-06T15:12:50","guid":{"rendered":"http:\/\/blog.ted.com\/?p=80642"},"modified":"2013-08-06T11:12:50","modified_gmt":"2013-08-06T15:12:50","slug":"the-5-senses-showdown-how-to-grade-your-experiences","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/661868","title":{"rendered":"The 5-senses showdown: How to grade your experiences"},"content":{"rendered":"<div id=\"attachment_80646\" class=\"wp-caption aligncenter\" style=\"width: 910px\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-80646\" alt=\"Jinsop-Lee-and-toothbrush\" src=\"http:\/\/tedconfblog.files.wordpress.com\/2013\/08\/jinsop-lee-and-toothbrush.jpg?w=900&#038;h=580\" width=\"900\" height=\"580\" \/><\/p>\n<p class=\"wp-caption-text\">At TED2013, Jinsop Lee shares his 5 senses theory. One of his ideas? Make brushing your teeth more exciting by creating a toothbrush that tastes like candy\u2014until it needs to be replaced.<\/p>\n<\/div>\n<p style=\"text-align:left;\"><a href=\"http:\/\/www.ted.com\/talks\/jinsop_lee_design_for_all_5_senses.html\" class=\"video_teaser\" ><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/images.ted.com\/images\/ted\/19c23133ab92d6789c50759e48b43798a96a83b6_240x180.jpg\" alt=\"Jinsop Lee: Design for all 5 senses\" width=\"132\" height=\"99\" \/>Jinsop Lee: Design for all 5 senses<span class=\"play\"><\/span><\/a>Sight. Sound. Touch. Taste. Smell.<\/p>\n<p>We all know the five senses by heart and yet, points out designer <a href=\"http:\/\/www.jinsoplee.com\/\" >Jinsop Lee<\/a> in <a href=\"http:\/\/www.ted.com\/talks\/jinsop_lee_design_for_all_5_senses.html\" >today\u2019s talk<\/a>, few products and experiences tick all five. And thus he created \u201c5 senses graphs\u201d to grade objects on how well they play to each of our assorted senses on a scale of 1 to 10. Riding a motorcycle = good on all but smell and taste. Instant noodles = good on all but sight and sound.<\/p>\n<p><a href=\"http:\/\/www.ted.com\/talks\/jinsop_lee_design_for_all_5_senses.html\" >Watch this whimsical talk<\/a>, which will have you grading almost everything as you go about your day. (Reading email = low on sound, taste and smell. Walking down the street = low on touch.) And below, we asked Lee to use his scale to compare some great experiences to explain why some are just a little more compelling.<\/p>\n<div id=\"attachment_80645\" class=\"wp-caption aligncenter\" style=\"width: 910px\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-80645\" alt=\"Five-senses-Video-games\" src=\"http:\/\/tedconfblog.files.wordpress.com\/2013\/08\/five-senses-video-games.jpg?w=900&#038;h=499\" width=\"900\" height=\"499\" \/><\/p>\n<p class=\"wp-caption-text\">In 2007, I visited a friend&#8217;s house for a chat and he showed me the Nintendo Wii. We didn&#8217;t end up chatting at all. Within a week I had my own Nintendo Wii &#8212; my first video game console in 15 years. The 5 senses theory helps to explain why I jumped to make this purchase.<\/p>\n<\/div>\n<div id=\"attachment_80644\" class=\"wp-caption aligncenter\" style=\"width: 910px\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-80644\" alt=\"Five-senses-Charlie\" src=\"http:\/\/tedconfblog.files.wordpress.com\/2013\/08\/five-senses-charlie.jpg?w=900&#038;h=504\" width=\"900\" height=\"504\" \/><\/p>\n<p class=\"wp-caption-text\">The book versus movie debate is one we can all relate to. I&#8217;m not one of those snobs that always proclaims the book is better. Often, the movie version is far more enjoyable and allows me to pretend that I&#8217;ve read the book. Except for one of my favorite stories, <i>Charlie and the Chocolate Factory<\/i>. What the 5 senses graph cannot show is this; when I was reading the book, I was Willy Wonka. Obviously, the movie destroyed that daydream.<\/p>\n<\/div>\n<div id=\"attachment_80643\" class=\"wp-caption aligncenter\" style=\"width: 910px\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-80643\" alt=\"I chose this last comparison because they are two of the highest rated experiences from my 5 senses diary. And both involve falling. Not only do these graphs look similar, but many other action-packed activities also rank low for smell and taste. Great sex is almost the perfect 5 senses experience because it is one of the very, very few activities that also includes these two senses to a high degree. Also, great sex does not require a highly-trained pilot.\" src=\"http:\/\/tedconfblog.files.wordpress.com\/2013\/08\/five-senses-bungee.jpg?w=900&#038;h=477\" width=\"900\" height=\"477\" \/><\/p>\n<p class=\"wp-caption-text\">I chose this last comparison because they are two of the highest rated experiences from my 5 senses diary. And both involve falling. Not only do these graphs look similar, but many other action-packed activities also rank low for smell and taste. Great sex is almost the perfect 5 senses experience because it is one of the very, very few activities that also includes these two senses to a high degree. Also, great sex does not require a highly-trained pilot.<\/p>\n<\/div>\n<p>  <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/gocomments\/tedconfblog.wordpress.com\/80642\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/comments\/tedconfblog.wordpress.com\/80642\/\" \/><\/a> <img loading=\"lazy\" decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/stats.wordpress.com\/b.gif?host=blog.ted.com&#038;blog=14795620&#038;%23038;post=80642&#038;%23038;subd=tedconfblog&#038;%23038;ref=&#038;%23038;feed=1\" width=\"1\" height=\"1\" \/><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/TEDBlog\/~4\/Ox4VXzg_avM\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At TED2013, Jinsop Lee shares his 5 senses theory. One of his ideas? Make brushing your teeth more exciting by creating a toothbrush that tastes like candy\u2014until it needs to be replaced. Jinsop Lee: Design for all 5 sensesSight. Sound. Touch. Taste. Smell. We all know the five senses by heart and yet, points out [&hellip;]<\/p>\n","protected":false},"author":7344,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-661868","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/661868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7344"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=661868"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/661868\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=661868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=661868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=661868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}