{"id":70889,"date":"2009-12-08T10:06:00","date_gmt":"2009-12-08T15:06:00","guid":{"rendered":"http:\/\/www.businessinsider.com\/the-holiday-shopping-season-takes-a-turn-for-the-worse-2009-12"},"modified":"2009-12-08T10:06:00","modified_gmt":"2009-12-08T15:06:00","slug":"deutsche-bank-holiday-shoppers-like-e-readers-and-cameras-and-are-bored-with-gps-devices","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/70889","title":{"rendered":"Deutsche Bank: Holiday Shoppers Like E-Readers And Cameras, And Are Bored With GPS Devices"},"content":{"rendered":"

\"shopping<\/p>\n

Deutsche Bank has released an interesting note based on conversations with the Consumer Electronics Agency. It provides a nice glimpse on what the mood is so far:<\/p>\n

DB: We participated in CEA’s Black Friday Results Webinar this week. Below
are some takeaways:<\/p>\n

Consumer electronics top 10 “Wish lists” changes from 2008 to 2009, based on phone survey:<\/p>\n

    *Notebooks still at the top of the list
    * MP3, video games and digital cameras moved up the list, while GPS and
    DVD players moved down the list
    *New to the list this year were E-readers, iPhone, Blu Ray<\/p>\n

In store survey on Black Friday for shoppers “high interest” list GPS went from #1  ast year to #4 this year, TV went from #4 last year to #1 this year, Blu Ray move way up from #15 to #3, Laptop up a bit, video games about even Promotional activity, was less intense than CEA forecasted in many products.<\/p>\n

    *Lowest prices on Blu Ray, netbooks and TV’s was not as low as expected
    *Lowest prices on notebooks and GPS was discounted more than expected
    *On TVs, the biggest discounts on small TVs while prices on big TVs were     less discounted<\/p>\n

-CEA raised holiday spending forecast for to -5.9% from -7.5% compared to down -6.4% in holiday 2008.<\/p>\n

*Increase mostly due to firmer pricing, particularly in TVs which was helped     by better trends on larger screens than expected. 32″ was the sweet spot,     but unit sales in 40″+ was better than expected<\/p>\n

 *Reduced forecast for video game revenues, but this was due to strength in portable units, which  lowers ASP’s<\/p>\n

*GPS units worse than expected
*Camera outlook increased, with DSLRs surprisingly strong
*Blu Ray units helped by bundling<\/p>\n

Based on their survey work, CEA Seemed encouraged with Black Friday<\/p>\n

Join the conversation about this story »<\/a><\/p>\n

See Also:<\/b><\/p>\n