{"id":75474,"date":"2009-12-10T23:01:00","date_gmt":"2009-12-11T04:01:00","guid":{"rendered":"http:\/\/www.businessinsider.com\/henry-blodget-david-rosenbergs-outlook-for-2010-2009-12"},"modified":"2009-12-10T23:01:00","modified_gmt":"2009-12-11T04:01:00","slug":"david-rosenbergs-outlook-for-2010","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/75474","title":{"rendered":"David Rosenberg&#8217;s Outlook For 2010"},"content":{"rendered":"<p><img decoding=\"async\" class=\"float_right\" src=\"http:\/\/static.businessinsider.com\/~~\/f?id=4b16e5290000000000c44208\" border=\"0\" alt=\"david rosenberg\" \/><\/p>\n<p>To his credit&#8211;and, if the bullish consensus is right, his doom&#8211;David Rosenberg is sticking by his guns.<\/p>\n<p>Below, from <a href=\"https:\/\/ems.gluskinsheff.net\/index.ncl.html\">Gluskin Sheff&#8217;s &#8220;Breakfast With Dave&#8221;<\/a>, is Dave&#8217;s outlook for 2010.<\/p>\n<p style=\"padding-left: 30px;\"><strong>OUR THOUGHTS ON THE OUTLOOK <\/strong><\/p>\n<p style=\"padding-left: 30px;\">The credit collapse and the accompanying deflation and overcapacity are going to <br \/>drive the economy and financial markets in 2010.&nbsp; We have said repeatedly that <br \/>this recession is really a depression because the recessions of the post-WWII <br \/>experience were merely small backward steps in an inventory cycle but in the <br \/>context of expanding credit.&nbsp; Whereas now, we are in a prolonged period of credit <br \/>contraction, especially as it relates to households and small businesses (as we <br \/>highlighted in our small business sentiment write-up yesterday).&nbsp;&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">In addition, we have characterized the rally in the economy and global equity <br \/>markets appropriately as a bear market rally from the March lows, influenced by <br \/>the heavy hand of government intervention and stimulus.&nbsp; But in classic Bob <br \/>Farrell form, 2010 may well be seen as the year in which we witness the inevitable <br \/>drawn out decline that is typical of secular bear markets.&nbsp; There may be some risk <br \/>in industrial commodities if global growth underperforms, but the soft <br \/>commodities, such as agriculture, may outperform in the same way that consumer <br \/>staple equities should outperform cyclicals in an environment where economic <br \/>growth disappoints the consensus view.&nbsp; Gold is operating on its own particular set <br \/>of global supply and demand curves and should be an outperformer as well, <br \/>especially when the next down-leg in the U.S. dollar occurs.&nbsp; We are not alone in <br \/>espousing this view &mdash; have a look at Why Consumes Are Likely to Keep on Saving <br \/>on page C1 of today&rsquo;s WSJ.&nbsp;&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">The defining characteristic of this asset deflation and credit contraction has been <br \/>the implosion of the largest balance sheet in the world &mdash; the U.S. household <br \/>sector.&nbsp; Even with the bear market rally in equities and the tenuous recovery in <br \/>housing in 2009, the reality is that household net worth has contracted nearly <br \/>20% over the past year-and-a-half, or an epic $12 trillion of lost net worth, a <br \/>degree of trauma we have never seen before.&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">As households begin to assess the shock and what it means for their retirement <br \/>needs, the impact of this shocking loss of wealth on consumer spending patterns <br \/>in the future is likely going to be very significant.&nbsp; Frugality is the new fashion and <br \/>likely to stay that way for years as attitudes toward discretionary spending, <br \/>homeownership and credit undergo a secular shift towards prudence and <br \/>conservatism.&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">While hedge funds and short-coverings have been the major sources of buying <br \/>power for the equity market this year, what has really impressed me is what the <br \/>general public has been doing with their savings, which is to allocate more <br \/>towards fixed-income strategies.&nbsp; Looking at the U.S. household balance sheet, <br \/>what I see on the asset side is a 25% weighting towards equities, a 30% <br \/>weighting towards real estate and there is obviously a lot in cash and deposits, <br \/>life insurance reserves and consumer durables, but the weighting in fixed- <br \/>income securities is less than 7%.&nbsp; So my contention is that this is the part of the <br \/>asset mix that will expand the most in the next five to 10 years and I am <br \/>constructive on income strategies.&nbsp;&nbsp; <\/p>\n<p>What also makes this cycle entirely different from all the other ones experienced <br \/>in the post-WWII era is that this is the first consumer recession we have <br \/>witnessed where the median age of the baby boom population is 52 going on <br \/>53.&nbsp; The last time we had a consumer recession in the early 1990s, the boomer <br \/>population was in their early 30s and they were still expanding their balance <br \/>sheets.&nbsp; The last time we had a bubble burst in 2001 they were in their early <br \/>40s.&nbsp; Now they are in their early 50s, the first of the boomers are in their early <br \/>60s, and we are talking about a critical mass of 78 million people who have <br \/>driven everything in the economy and capital markets over the last five decades.&nbsp; <br \/>This cohort realize that they may never fully recoup their lost net worth, and yet <br \/>they will probably live another 20 or 30 years.&nbsp;&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">So, what is happening, which is at the same time fascinating and disturbing, is that <br \/>the only part of the population actually seeing any job growth in this recession are <br \/>people over the age of 55.&nbsp; Everyone else can&rsquo;t get a job or are losing jobs &mdash; there <br \/>is a youth unemployment crisis in the United States of epic proportions and a <br \/>record number of Americans have been out of work for longer than six months in <br \/>part because the &ldquo;aging but not aged&rdquo; crowd is not retiring as early as they used <br \/>to.&nbsp; My contention is that many retirees who took themselves out of the workforce <br \/>because they believed that their net worth would provide for them sufficiently in <br \/>their golden years are redoing their calculations and coming back to the workforce <br \/>to make up for their lost wealth.&nbsp; They are seeking income in the labour market, <br \/>not because they want to but because they have to in order to satisfy their <br \/>retirement lifestyles.&nbsp;&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">So, instead of being tempted into capital appreciation equity strategies, for every <br \/>dollar that the household sector has allocated to these funds since the March <br \/>lows, over $10 dollars has flowed into income funds &mdash; bonds, hybrids, dividends <br \/>and the like; the areas of the investment sphere that we have been recommending <br \/>this year.&nbsp; We can understand that there are concerns over inflation, but the <br \/>history of post-bubble credit collapses is that even with massive policy reflation, <br \/>deflation pressures can dominate for years &mdash; this was certainly the case in the <br \/>U.S.A. and Canada in the 1930s, and again in Japan from the 1990s until today.&nbsp; <br \/>Income strategies in both cases worked well with minimal volatility.<\/p>\n<p style=\"padding-left: 30px;\">Of course, all the talk right now is about reflation and all the efforts from the <br \/>central banks to create inflation, but the facts on the ground show that the <br \/>inflation rate for both consumers and producers has turned negative for the first <br \/>time in six decades.&nbsp; Perhaps inflation is a consensus forecast but deflation is the <br \/>present day reality and often lingers for years following a busted asset and credit <br \/>bubble of the magnitude we have endured over the past two years.&nbsp; So, to protect <br \/>the portfolio in this deflationary landscape, a pervasive focus on capital <br \/>preservation and income orientation, whether that be in bonds, hybrids, or a focus <br \/>on consistent dividend growth and dividend yield would seem to be in order.&nbsp; <\/p>\n<p>Be that as it may, what has also become crystal clear is the attitude that the U.S. <br \/>government has taken over the beleaguered U.S. dollar, which can only be <br \/>described as benign neglect.&nbsp; After all, 2010 is a mid-term election year in the U.S. <br \/>and the Administration will do everything it can to squeeze every last possible <br \/>basis point out of GDP growth and to prevent the unemployment rate, the most <br \/>emotionally-charged statistic of them all, from reaching new highs.&nbsp;&nbsp; <br \/>The decisions to give 57 million social security recipients another $250 and to <br \/>not only extend the first-time homebuyer tax credit but to expand the subsidy to <br \/>higher-income trade-up buyers smacks of populist economic policies that will <br \/>stop at nothing to generate growth, even with the budget deficit-to-GDP ratio is <br \/>already at a record of over 10%.&nbsp; While I still believe that a sustainable return to <br \/>inflation is a long ways away, there is little doubt that we will see continuous <br \/>efforts at policy reflation, which means that the U.S. money supply is going to <br \/>continue to expand rapidly, which in turn is positive for commodities, which are <br \/>after all priced in U.S. dollars.&nbsp;&nbsp; <\/p>\n<p>On top of all that, it does appear from a volume demand perspective, that the <br \/>secular growth dynamics in Asia, China and India in particular, have reasserted <br \/>themselves and this part of the world is the marginal buyer of commodities.&nbsp; This is <br \/>the key reason why the Canadian stock market, given its resource exposure, has <br \/>continued to do very well in comparison to the United States, especially when the <br \/>positive trend in the Canadian dollar enters the equation, and I expect this <br \/>outperformance to continue.&nbsp;&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">Typical of a post-bubble credit collapse, I see the range of outcomes in the <br \/>financial markets and the economy to be extremely wide.&nbsp; But one conclusion I <br \/>think we can agree on in this light is the need to maintain defensive strategies and <br \/>minimize volatility and downside risks as well as to focus on where the secular <br \/>fundamentals are positive such as in fixed-income and in equity sectors that lever <br \/>off the commodity sector, under the proviso that the &ldquo;experts&rdquo; are correct on this <br \/>particular forecast &mdash; that China and India remain the global growth leaders.&nbsp;&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">With that in mind, we were encouraged to see this on page B1 of today&rsquo;s NYT &mdash; <br \/>Cutting Back?&nbsp; Not in China: Rising Incomes Make it Easier to Splurge.&nbsp; As Dennis <br \/>Gartman pointed out yesterday, there was a time (1820) when the U.S.A. was 2% <br \/>of global GDP and Asia was 33%.&nbsp; That is tough for a lot of folks to swallow but <br \/>maybe we will see in our lifetime a period when the Chinese economy does <br \/>surpass the size of the U.S.A. (with 1.3 billion people, four times the U.S. <br \/>population that actually seems quite likely).&nbsp;&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">After all, for the first time ever, China is going to be buying more vehicles than <br \/>Americans will this year (then again, 20% of the Chinese aren&rsquo;t exactly three-car <br \/>families either) &mdash; 12.8 million units in China compared to 10.3 million in the U.S. <br \/>And it&rsquo;s not even fair to compare appliances any more either with consumption in <br \/>China now up to 185 million (we are talking about washers, dryers, refrigerators, <br \/>etc) versus an expected 137 million in the American market.&nbsp;&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">In Q3, Chinese consumers bought more computers (7.2 million) than the U.S.A. <br \/>too (6.6 million).&nbsp; So while China is indeed still export-dependant and relies <br \/>heavily on government infrastructure projects, there may be something to be <br \/>said, at the margin, that consumer demand is also becoming an important <br \/>contributor to its economic growth.&nbsp; Now keep in mind that most of this stuff is <br \/>made in China and not in the U.S.A., so this is more of a commodity-input story <br \/>than it is a U.S. export story.&nbsp;&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">China&rsquo;s strategy of deploying its surpluses in assets around the world is quite a <br \/>bit different than what Japan did with its surpluses in the 1980s.&nbsp; China is not <br \/>into golf courses or movie studios as much as in gaining ownership of global <br \/>resources in the ground.&nbsp; At last count, the country has signed trade deals with <br \/>Africa to the tune of $60 billion (heck, that&rsquo;s only 8% of the size of TARP, which <br \/>is now going to be diverted towards a government-led job creation program in <br \/>the U.S.A.).&nbsp; Have a look at the nifty article on the topic on page 11 of the FT &mdash; <br \/>Africa Builds as Beijing Scrambles to Invest.&nbsp; <\/p>\n<p><a href=\"http:\/\/www.businessinsider.com\/henry-blodget-david-rosenbergs-outlook-for-2010-2009-12#comments\">Join the conversation about this story &#187;<\/a><\/p>\n<p><b>See Also:<\/b><\/p>\n<ul>\n<li><a href=\"http:\/\/www.businessinsider.com\/is-this-just-the-beginning-of-a-depression-2009-12\">Is This Just The Beginning Of A Depression?<\/a><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/TheMoneyGame\/~4\/0UpwOmRIGAY\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To his credit&#8211;and, if the bullish consensus is right, his doom&#8211;David Rosenberg is sticking by his guns. Below, from Gluskin Sheff&#8217;s &#8220;Breakfast With Dave&#8221;, is Dave&#8217;s outlook for 2010. OUR THOUGHTS ON THE OUTLOOK The credit collapse and the accompanying deflation and overcapacity are going to drive the economy and financial markets in 2010.&nbsp; We [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-75474","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/75474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=75474"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/75474\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=75474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=75474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=75474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}