{"id":76267,"date":"2009-12-11T11:44:00","date_gmt":"2009-12-11T16:44:00","guid":{"rendered":"http:\/\/techdirt.com\/articles\/20091210\/0526447287.shtml"},"modified":"2009-12-11T11:44:00","modified_gmt":"2009-12-11T16:44:00","slug":"if-hollywood-is-upset-about-1day-movie-rentals-how-do-they-feel-about-6-cents-per-hour-rentals","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/76267","title":{"rendered":"If Hollywood Is Upset About $1\/Day Movie Rentals, How Do They Feel About 6 Cents Per Hour Rentals?"},"content":{"rendered":"<p>So Hollywood is all concerned that Redbox DVD rentals at $1 per day are going to do serious damage to the Hollywood economy &#8212; except, of course, that the actual numbers <a href=\"http:\/\/www.techdirt.com\/articles\/20091207\/2310207240.shtml\">say exactly the opposite<\/a>.  Still, if they&#8217;re all freaked out (and some are in court) over $1\/day rentals, you&#8217;d have to imagine they&#8217;re not particularly pleased about rentals that could be even <i>cheaper<\/i>.  <a href=\"http:\/\/www.techdirt.com\/profile.php?u=rosemwelch\">Rose M. Welch<\/a> points us to the news of a new DVD rental kiosk operation, called Big Box DVD, which is moving forward with a business model <a href=\"http:\/\/www.salon.com\/technology\/the_gigaom_network\/online_video\/2009\/12\/09\/forget_dvd_rentals_for_1_a_day_how_about_6_cents_an_hour\" >of charging a whopping 6 cents per hour<\/a> for a new release (4 cents per hour for an older release).  For folks willing to just rent the video, take it home, watch it and return it, that can be quite cheap.  Of course, if you keep it for a full 24 hours, it&#8217;ll be a bit over a dollar.  How long until we hear about how much damage this is doing to Hollywood?<\/p>\n<p><a href=\"http:\/\/techdirt.com\/articles\/20091210\/0526447287.shtml\">Permalink<\/a> | <a href=\"http:\/\/techdirt.com\/articles\/20091210\/0526447287.shtml#comments\">Comments<\/a> | <a href=\"http:\/\/techdirt.com\/article.php?sid=20091210\/0526447287&#038;op=sharethis\">Email This Story<\/a><br \/>\n <br clear=\"both\" style=\"clear: both;\"\/><br \/>\n<br clear=\"both\" style=\"clear: both;\"\/><br \/>\n<a href=\"http:\/\/ads.pheedo.com\/click.phdo?s=25e02b97ea68c7dea17d9f542bab557f&#038;p=1\"><img decoding=\"async\" alt=\"\" style=\"border: 0;\" border=\"0\" src=\"http:\/\/ads.pheedo.com\/img.phdo?s=25e02b97ea68c7dea17d9f542bab557f&#038;p=1\"\/><\/a><br \/>\n<img loading=\"lazy\" decoding=\"async\" alt=\"\" height=\"0\" width=\"0\" border=\"0\" style=\"display:none\" src=\"http:\/\/a.rfihub.com\/eus.gif?eui=2225\"\/><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.techdirt.com\/~ff\/techdirt\/feed?a=NYWrBJA3-QY:qsxw-lFDxDY:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/techdirt\/feed?i=NYWrBJA3-QY:qsxw-lFDxDY:D7DqB2pKExk\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.techdirt.com\/~ff\/techdirt\/feed?a=NYWrBJA3-QY:qsxw-lFDxDY:c-S6u7MTCTE\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/techdirt\/feed?d=c-S6u7MTCTE\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/techdirt\/feed\/~4\/NYWrBJA3-QY\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>So Hollywood is all concerned that Redbox DVD rentals at $1 per day are going to do serious damage to the Hollywood economy &#8212; except, of course, that the actual numbers say exactly the opposite. Still, if they&#8217;re all freaked out (and some are in court) over $1\/day rentals, you&#8217;d have to imagine they&#8217;re not [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-76267","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/76267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=76267"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/76267\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=76267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=76267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=76267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}