{"id":84113,"date":"2009-12-15T22:03:04","date_gmt":"2009-12-16T03:03:04","guid":{"rendered":"http:\/\/techdirt.com\/articles\/20091206\/2209407224.shtml"},"modified":"2009-12-15T22:03:04","modified_gmt":"2009-12-16T03:03:04","slug":"always-sunny-in-giving-people-a-reason-to-buy-sitcom-produces-gag-product-featured-on-show","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/84113","title":{"rendered":"Always Sunny In Giving People A Reason To Buy: Sitcom Produces Gag Product Featured On Show"},"content":{"rendered":"

Earlier this year, we wrote about the sitcom It’s Always Sunny in Philadelphia<\/i>, which has a bit of a cult-like following among fans of the show. As we wrote, the show was doing a cool thing to connect with fans, by doing a live tour<\/a> and screening a new episode in theaters around the country. It was a cool idea, and we were surprised other TV shows didn’t do things like that. But, of course, the rest of our favorite “CwF + RtB” business model equation is beyond connecting with fans, you also have to give them a reason to buy. And reader Jeff<\/a> alerts us to something else that the show recently did. In an episode last month that involved the various characters in the show discussing their new product ideas<\/a>, at least one of them, the Dick Towel (um… NSFW) was turned into a real product<\/a> (again, NSFW) and offered for sale for $20. According to Jeff, in an email he recently received from the site, so many people have ordered that they’re a little late in shipping, and it looked like over 4,000 towels had been sold. Connect with fans and giving them a reason to buy appears to work with television shows as well… Of course, others have tried similar things as well, and there’s even an entire company, Omni Consumer Products<\/a>, that tries to license brands from movies to turn them into real products…<\/p>\n

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Earlier this year, we wrote about the sitcom It’s Always Sunny in Philadelphia, which has a bit of a cult-like following among fans of the show. As we wrote, the show was doing a cool thing to connect with fans, by doing a live tour and screening a new episode in theaters around the country. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-84113","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/84113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=84113"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/84113\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=84113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=84113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=84113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}