{"id":88480,"date":"2009-12-17T20:29:00","date_gmt":"2009-12-18T01:29:00","guid":{"rendered":"http:\/\/www.cmswatch.com\/Trends\/1762-Social-Software?source=RSS"},"modified":"2009-12-17T20:29:00","modified_gmt":"2009-12-18T01:29:00","slug":"social-software-is-still-software","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/88480","title":{"rendered":"Social software is still software"},"content":{"rendered":"<p>Quick question. If a conference runs simultaneous tracks on &quot;Enterprise Search,&quot; &quot;Document Management,&quot; and &quot;Company XYZ&#8217;s project to replace the intranet with microwikiblogging,&quot; which will have the largest audience?<\/p>\n<p>I&#8217;d venture a guess that most people are drawn to the the experimental and innovative, rather than to the mundane reality of complicated enterprise tools. That&#8217;s only natural, certainly at a conference. You go there to be inspired, not to be reminded of that system designed to do essential, but relatively boring stuff; a system which, on top of that, is still exhaustingly difficult to get right. Call it content technology escapism, if you will.<\/p>\n<p>All that social, collaboration, networking, and community software may appear as green fields where <a href=\"http:\/\/www.cmswatch.com\/Trends\/1740-Stop-Blaming-IT\">traditional impediments don&#8217;t apply<\/a>, if only because of the perceived limited risk to essential business processes. You wouldn&#8217;t use your e-mail server or ERP software for something new without going through a formal testing procedure. But with blogging, wikis, collaboration, you could be more agile, and get around some of those stagnating requirements, right? Well, don&#8217;t be so sure.<\/p>\n<p>About a year ago, I reviewed a community software product for our <a href=\"http:\/\/www.cmswatch.com\/Social\/Report\/\"><em>Enterprise Collaboration &amp; Community Software Report<\/em><\/a> and, within the first day of checking it out, found several technical issues.  (I&#8217;m not going to name names here, since it seems the vendor has since then worked hard to fix the problems.) It was a SaaS solution, suffering from problematic architecture (things like a shared user directory that meant you had to have a separate email address for each community you wanted to sign up for) and potentially serious security holes (like an API key stored plain text in publicly accessible Javascript). I found it ironic when I&nbsp;saw a presentation by  the CTO of one of their customers, lauding the SaaS nature of it, since &quot;It means we didn&#8217;t need to have the technical resources in-house.&quot;&nbsp;He was obviously blissfully unaware of the risks he was taking.<\/p>\n<p>And I&nbsp;was reminded of this a couple of weeks ago, when I&nbsp;read <a href=\"http:\/\/thenextweb.com\/2009\/11\/28\/chat-hacker-hacked-blog\/\">a blog post by one of The Next Web&#8217;s founders<\/a>. His personal blog was hacked, and he decided to interview the young Turkish hacker that did it. He also offered the 17-year old some advice. &quot;Sounds like you could learn a lesson in marketing if you ask me. If I would hack 50,000 blogs a week I would make sure to have a multi-language message there, a link to my website and a cool design.&quot;&nbsp; Of course, this was a personal blog.&nbsp; If you&#8217;re running a public corporate blog, you&#8217;ll want to make sure to find out how to prevent script kiddies from changing your cool design to a <a href=\"http:\/\/thenextweb.com\/wp-content\/uploads\/skitch\/HaCked_By_armeyno-20091128-133702.png\">blank page with a Turkish flag<\/a>. Reading up on <a href=\"http:\/\/www.cmswatch.com\/Trends\/1663-Wordpress-releases\">vendor patches and updates<\/a> is as important with blog software as it is with your document management system.<\/p>\n<p>This is just anecdotal, and I&#8217;m not saying it to fault the SaaS vendor and the CTO, or to blame WordPress. But however much you&#8217;d like to avoid the mundane, boring, and technically complicated aspects, don&#8217;t forget social software is still <em>software<\/em>. And often, it&#8217;s some of the most publicly-exposed software you&#8217;ll have around. So take that foundation seriously &#8212; or you risk creating Fail 2.0 instead.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quick question. If a conference runs simultaneous tracks on &quot;Enterprise Search,&quot; &quot;Document Management,&quot; and &quot;Company XYZ&#8217;s project to replace the intranet with microwikiblogging,&quot; which will have the largest audience? I&#8217;d venture a guess that most people are drawn to the the experimental and innovative, rather than to the mundane reality of complicated enterprise tools. That&#8217;s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-88480","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/88480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=88480"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/88480\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=88480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=88480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=88480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}