{"id":90685,"date":"2009-11-13T10:15:39","date_gmt":"2009-11-13T15:15:39","guid":{"rendered":"http:\/\/www.web-strategist.com\/blog\/?p=5281"},"modified":"2009-11-13T10:15:39","modified_gmt":"2009-11-13T15:15:39","slug":"is-your-company-trusted-or-do-you-have-a-digital-comb-over","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/90685","title":{"rendered":"Is Your Company Trusted or Do You Have a Digital Comb Over?"},"content":{"rendered":"<div class=\"tweetmeme_button\" style=\"float: right; margin-left: 10px;\"><a href=\"http:\/\/api.tweetmeme.com\/share?url=http%3A%2F%2Fwww.web-strategist.com%2Fblog%2F2009%2F11%2F13%2Fmatrix-is-your-company-trusted-or-do-you-have-a-digital-comb-over%2F\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/api.tweetmeme.com\/imagebutton.gif?url=http%3A%2F%2Fwww.web-strategist.com%2Fblog%2F2009%2F11%2F13%2Fmatrix-is-your-company-trusted-or-do-you-have-a-digital-comb-over%2F\" height=\"61\" width=\"51\" \/><\/a><\/div>\n<p><a title=\"Is Your Company Trusted? by jeremiah_owyang, on Flickr\" href=\"http:\/\/www.flickr.com\/photos\/jeremiah_owyang\/4100875306\/\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/farm3.static.flickr.com\/2438\/4100875306_1d5c503a72.jpg\" alt=\"Is Your Company Trusted?\" width=\"500\" height=\"439\" \/><\/a><\/p>\n<p>Many companies are entering the social\/green\/community space, with hopes of impressing customers, yet despite their best intentions, they could come across as inauthentic, and be damaging their own brand. \u00a0Companies should first take a self-assessment of their brand to see if they&#8217;re ready before they decide to enter the social space.<\/p>\n<p>Companies should first assess their culture and ask:<\/p>\n<ul>\n<li>Is the company ready to talk about the good &#8211;and bad&#8211; with the market?<\/li>\n<li>Is the internal culture ready to embrace customers on their own terms?<\/li>\n<li>Is the culture ready to make changes based on the request of customers?<\/li>\n<\/ul>\n<p>Launching a corporate blog is easy, a Twitter account even easier, yet if companies culture doesn&#8217;t match the values they&#8217;re telling the market, they risk brand damage through reduced credibility.  You&#8217;re <a href=\"http:\/\/images.google.com\/images?client=safari&amp;rls=en&amp;q=combover&amp;oe=UTF-8&amp;um=1&amp;ie=UTF-8&amp;sa=N&amp;hl=en&amp;tab=wi\">not fooling anyone<\/a>.<\/p>\n<p><a href=\"http:\/\/feedads.g.doubleclick.net\/~a\/Yr-cAPqy4NYE7LBhx2sio-GbEk0\/0\/da\"><img decoding=\"async\" src=\"http:\/\/feedads.g.doubleclick.net\/~a\/Yr-cAPqy4NYE7LBhx2sio-GbEk0\/0\/di\" border=\"0\" ismap=\"true\"><\/img><\/a><br \/>\n<a href=\"http:\/\/feedads.g.doubleclick.net\/~a\/Yr-cAPqy4NYE7LBhx2sio-GbEk0\/1\/da\"><img decoding=\"async\" src=\"http:\/\/feedads.g.doubleclick.net\/~a\/Yr-cAPqy4NYE7LBhx2sio-GbEk0\/1\/di\" border=\"0\" ismap=\"true\"><\/img><\/a><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/WebStrategyByJeremiah?a=I6bgMoUW3pQ:Jt1Ai05pfjs:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/WebStrategyByJeremiah?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/WebStrategyByJeremiah\/~4\/I6bgMoUW3pQ\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many companies are entering the social\/green\/community space, with hopes of impressing customers, yet despite their best intentions, they could come across as inauthentic, and be damaging their own brand. \u00a0Companies should first take a self-assessment of their brand to see if they&#8217;re ready before they decide to enter the social space. Companies should first assess [&hellip;]<\/p>\n","protected":false},"author":556,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-90685","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/90685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/556"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=90685"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/90685\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=90685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=90685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=90685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}