{"id":95719,"date":"2009-12-23T07:05:00","date_gmt":"2009-12-23T12:05:00","guid":{"rendered":"http:\/\/news.softpedia.com\/news\/Zynga-Tests-SMS-Notifications-to-Distance-Itself-from-Facebook-130566.shtml"},"modified":"2009-12-23T07:05:00","modified_gmt":"2009-12-23T12:05:00","slug":"zynga-tests-sms-notifications-to-distance-itself-from-facebook","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/95719","title":{"rendered":"Zynga Tests SMS Notifications to Distance Itself from Facebook"},"content":{"rendered":"

Social gaming has really taken off this year, following the spectacular rise of Facebook, but much of that rise can be attributed to the sometimes spammy methods these companies used to attract more users. It’s no doubt that they worked, Zynga, the largest social gaming company, has a user base comparable to that of Facebook, but the social network is moving to close of some of the ways these companies used to spread their messages. Zynga is already looking ahead and has began testing SMS notifications as a way of keeping the users engaged.<\/p>\n

The move is important for Zynga and social gaming in general for a couple of reasons. First, it may be one way of dealing with the fact that Facebook is banning apps from being able to send out regular notifications and app messages will be relegated to a special dedicated section. This move would likely significantly affect the conversion of new users, but also how much existing ones invest in the games. While it won’t solve the new users problem, SMS notifications would enable Zynga to notify users in a hard to dismiss way.<\/p>\n

Second, it gives the company a bit more independence from Facebook, something it sorely needs. The two companies are largely dependent on each other, but Zynga is in the worst position. It is said that the social gaming company is F… (read more<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"

Social gaming has really taken off this year, following the spectacular rise of Facebook, but much of that rise can be attributed to the sometimes spammy methods these companies used to attract more users. It’s no doubt that they worked, Zynga, the largest social gaming company, has a user base comparable to that of Facebook, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-95719","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/95719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=95719"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/95719\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=95719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=95719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=95719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}