{"id":96504,"date":"2009-12-23T13:58:00","date_gmt":"2009-12-23T18:58:00","guid":{"rendered":"http:\/\/www.autoblog.com\/2009\/12\/23\/report-subaru-says-it-cant-justy-fy-selling-a-subcompact-in-th\/"},"modified":"2009-12-23T13:58:00","modified_gmt":"2009-12-23T18:58:00","slug":"report-subaru-says-it-cant-justy-fy-selling-a-subcompact-in-the-u-s","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/96504","title":{"rendered":"REPORT: Subaru says it can’t Justy-fy selling a subcompact in the U.S."},"content":{"rendered":"

Filed under: Budget<\/a>, Subaru<\/a><\/p>\n

\"\"<\/a><\/p>\n

What do Toyota<\/a>, Nissan<\/a> and Honda<\/a> all have in common? (Besides the fact that they are all Japanese automakers, that is?) They all re-entered the subcompact market in 2006 after abandoning it years ago. What’s more, Mazda<\/a> is planning to bring its subcompact Mazda2 to U.S. shores next year, Suzuki<\/a> has signaled its intent to enter the B-segment with its popular Swift hatchback<\/a>, and the domestics are in the game with the Chevrolet Aveo<\/a> and forthcoming Ford Fiesta<\/a>.<\/p>\n

So, where does that leave Subaru<\/a>? After all, the company has roots in small cars, starting with its first automobile, the downright minuscule 360, all the way up to the off-the-wall, four-wheel drive, three-cylinder Justy and its unconventional CVT.<\/p>\n

Subaru spokesman Michael McHale tells Wards Auto<\/em>, “The thing with the B-sector is you have to ask how you make money at the lower levels. You look at the pricing on the B segment – it’s a tough segment to make money.” Indeed it is – with base models of some competitors starting just under $10,000, profits are in very short supply.<\/p>\n

For an automaker as small as Subaru, taking a risk on what is likely to be an unprofitable model generally isn’t a smart idea. In other words, don’t hold your breath for another subcompact Subaru any time soon.<\/p>\n

[Source: Wards Auto<\/a>]<\/p>\n

REPORT: Subaru says it can’t Justy-fy selling a subcompact in the U.S.<\/a> originally appeared on Autoblog<\/a> on Wed, 23 Dec 2009 13:58:00 EST. Please see our terms for use of feeds<\/a>.<\/p>\n

<\/h6>\n

Read<\/a> | Permalink<\/a> | Email this<\/a> | Comments<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Filed under: Budget, Subaru What do Toyota, Nissan and Honda all have in common? (Besides the fact that they are all Japanese automakers, that is?) They all re-entered the subcompact market in 2006 after abandoning it years ago. What’s more, Mazda is planning to bring its subcompact Mazda2 to U.S. shores next year, Suzuki has […]<\/p>\n","protected":false},"author":78,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-96504","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/96504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=96504"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/96504\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=96504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=96504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=96504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}